the RIAA\u2019s mid-year report<\/a>. That marks the first time subscriptions exceeded a 60% share of total revenue, topping the 59.5% share in the first half of 2023 and the 59.3% mark for full-year 2023.\u00a0\u00a0<\/p>\n\n\tAd-supported on-demand streaming, on the other hand, has lost momentum, growing just 2.5%, half the rate of paid subscriptions. The slowdown has been dramatic: Three years ago, advertising revenue rebounded from a pandemic slowdown by surging 54.1% in the first half of 2021 and another 17.7% in the first half of 2022. Its share of total industry revenue \u2014 10.4% \u2014 has slipped, too, from 10.5.%, 11.3% and 10.5% in the three preceding first-half periods.\u00a0\u00a0<\/p>\n
\n\tOther ad-supported segments also lag paid subscriptions\u2019 growth rate. SoundExchange distributions, which include some ad-supported streaming as well as royalties paid by satellite radio subscribers, rose just 3.8% to $517 million. Other ad-supported streaming, which covers services not operating under statutory licenses, fell 1.5% to $155 million.\u00a0\u00a0<\/p>\n
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