{"id":92552,"date":"2024-07-17T12:06:24","date_gmt":"2024-07-17T16:06:24","guid":{"rendered":"https:\/\/www.cyberlego.com\/web\/2024\/07\/17\/jyp-entertainments-new-latin-division-set-to-launch-girl-group-audition-show\/"},"modified":"2024-07-17T12:06:24","modified_gmt":"2024-07-17T16:06:24","slug":"jyp-entertainments-new-latin-division-set-to-launch-girl-group-audition-show","status":"publish","type":"post","link":"https:\/\/www.cyberlego.com\/web\/2024\/07\/17\/jyp-entertainments-new-latin-division-set-to-launch-girl-group-audition-show\/","title":{"rendered":"JYP Entertainment\u2019s New Latin Division Set to Launch Girl Group Audition\u00a0Show"},"content":{"rendered":"<p><!-- no image --><\/p>\n<div>\n<!-- do not apply CSS styles to this element! --><\/p>\n<div class=\"pmc-paywall\">\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tK-pop label JYP Entertainment is launching a Latin music division that will focused on developing artists for the Spanish language market, the company tells<em> Billboard<\/em>.\u00a0<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe subsidiary\u2019s first project is an audition show called <em>L2K<\/em> that will \u201cdiscover, train and launch\u201d the next global Latin girl group \u2014 essentially a Latin sequel to JYP\u2019s audition show <em>A2K<\/em>, which aired in the U.S. last year. Auditions are slated to take place sometime later this year and will be held in Latin America, Spain and the U.S., with exact dates and locations to be announced. <\/p>\n<div class=\"injected-related-story \/\/ lrv-u-margin-tb-2 lrv-u-border-t-1 lrv-u-border-b-1 lrv-u-padding-t-050 lrv-u-padding-b-075 lrv-u-border-color-grey\">\n<div class=\"a-heading-border a-heading-border-background-color-grey a-heading-border-height-075 lrv-u-margin-b-075 lrv-u-margin-b-050@mobile-max\">\n<h3 id=\"title-of-a-story\" class=\"c-title  lrv-u-color-brand-primary a-font-primary-bold-s lrv-u-text-transform-uppercase lrv-u-padding-r-1 a-article-related-module-title a-article-related-module-title--color-brand-primary\">\n<p>\t\t\t\t\tRelated\t\t<\/p>\n<\/h3><\/div>\n<div class=\"o-card lrv-u-flex\">\n<p>\t\t\t<a tabindex=\"0\" href=\"https:\/\/www.billboard.com\/business\/business-news\/yandel-sells-catalog-beyond-music-first-latin-deal-1235654221\/\" class=\"lrv-u-flex lrv-a-unstyle-link lrv-u-color-brand-primary:hover\"><\/p>\n<div class=\"o-card__image-wrap lrv-u-flex-shrink-0 u-flex-basis-144 u-flex-basis-96@mobile-max\">\n<div class=\"c-lazy-image  lrv-u-height-100p\">\n<div class=\"a-crop-3x2 a-crop-1x1@mobile-max lrv-u-height-100p\">\n<p>\t\t\t\t\t\t<img decoding=\"async\" class=\"c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"https:\/\/www.billboard.com\/wp-content\/themes\/vip\/pmc-billboard-2021\/assets\/public\/lazyload-fallback.gif\" data-lazy-src=\"https:\/\/www.billboard.com\/wp-content\/uploads\/2024\/04\/yandel-2023-iHeart-Fiesta-Latina-Show-billboard-1548.jpg?w=237&amp;h=147&amp;crop=1\" alt=\"Yandel\" data-lazy-srcset=\"\" data-lazy-sizes=\"\" height=\"\" width=\"\"><\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"o-card__content lrv-u-flex lrv-u-flex-direction-column lrv-u-justify-content-center lrv-u-padding-lr-1 lrv-u-padding-lr-075@mobile-max\">\n<div class=\"o_category \">\n\t\t\t\t\t<\/div>\n<div class=\"c_title \">\n<h3 id=\"title-of-a-story\" class=\"c-title  a-font-primary-medium-m lrv-u-padding-b-050 u-letter-spacing-0028@mobile-max\">\n<p>\t\t\t\t\tYandel Sells Catalog to Beyond Music, Marking the Company\u2019s Entry Into the Latin\u00a0Market\t\t<\/p>\n<\/h3><\/div>\n<p><time class=\"c-timestamp  a-font-primary-medium-xxs lrv-u-color-brand-primary lrv-u-order-100\" datetime=\"00:00-YY-DD-MM\"><br \/>\n\t04\/11\/2024<br \/>\n<\/time><\/p><\/div>\n<p>\t\t<\/a><\/p>\n<\/div><\/div>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cWe are thrilled to embark on this exciting journey into the vibrant LATAM market,\u201d <strong>Jimmy Jeong<\/strong>, CEO of JYP Entertainment, said in a statement. \u201cThe undeniable synergies between K-Pop\u2019s energy and Latin music\u2019s creativity present a perfect opportunity to bridge cultures and amplify the connections between our global fanbases.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe goal of the new division, according to a press statement, is to go \u201cbeyond infusing Latin elements into K-Pop\u201d and create a \u201cunique group that retains its authentic Latin essence while benefiting from the unparalleled training and creative standards that JYP is renowned for.\u201d New recordings will be distributed by Universal Music Latino. <\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t<em>L2K <\/em>contestants will be selected based on their vocal and dancing skills, star quality, personality, teamwork and dedication, the press statement explains, adding that training will take place in Latin countries as well as Korea.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tFounded in 1997 by<strong> Park Jin-young<\/strong>, JYP Entertainment is home to a roster of artists that includes <a href=\"https:\/\/www.billboard.com\/artist\/twice\/\">TWICE<\/a>, <a href=\"https:\/\/www.billboard.com\/artist\/stray-kids\/\">Stray Kids<\/a> and <a href=\"https:\/\/www.billboard.com\/artist\/itzy\/\">ITZY<\/a>. While the new Latin initiative is a first of its kind, there\u2019s been a growing trend of Latin artists collaborating with Korean pop stars in the past few years as K-pop continues to grow in popularity in Latin America. <\/p>\n<\/div>\n<\/div>\n<p><a href=\"https:\/\/www.billboard.com\/pro\/k-pop-label-jyp-entertainment-latin-music-division\/\">Aller \u00e0 la source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>K-pop label JYP Entertainment is launching a Latin music division that will focused on developing artists for the Spanish language market, the company tells Billboard.\u00a0 The subsidiary\u2019s first project is an audition show called L2K that will \u201cdiscover, train and launch\u201d the next global Latin girl group \u2014 essentially a Latin sequel to JYP\u2019s audition [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[17],"tags":[],"class_list":["post-92552","post","type-post","status-publish","format-standard","hentry","category-musique","et-doesnt-have-format-content","et_post_format-et-post-format-standard"],"_links":{"self":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/posts\/92552","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/comments?post=92552"}],"version-history":[{"count":0,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/posts\/92552\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/media?parent=92552"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/categories?post=92552"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/tags?post=92552"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}