{"id":88490,"date":"2024-06-20T09:05:04","date_gmt":"2024-06-20T13:05:04","guid":{"rendered":"https:\/\/www.cyberlego.com\/web\/2024\/06\/20\/swifties-can-collect-digital-friendship-beads-in-new-taylor-swift-tiktok-eras-tour-interactive-experience\/"},"modified":"2024-06-20T09:05:04","modified_gmt":"2024-06-20T13:05:04","slug":"swifties-can-collect-digital-friendship-beads-in-new-taylor-swift-tiktok-eras-tour-interactive-experience","status":"publish","type":"post","link":"https:\/\/www.cyberlego.com\/web\/2024\/06\/20\/swifties-can-collect-digital-friendship-beads-in-new-taylor-swift-tiktok-eras-tour-interactive-experience\/","title":{"rendered":"Swifties Can Collect Digital Friendship Beads in New Taylor Swift TikTok Eras Tour Interactive\u00a0Experience"},"content":{"rendered":"<p><!-- no image --><\/p>\n<div>\n<!-- do not apply CSS styles to this element! --><\/p>\n<div class=\"pmc-paywall\">\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tAs if your feed wasn\u2019t already filled with enough <a href=\"https:\/\/www.billboard.com\/artist\/taylor-swift\/\">Taylor Swift<\/a> Eras Tour content, TikTok has launched a new in-app experience featuring a series of challenges for Swifties over the next 11 weeks. That, of course, is the number of studio albums Swift has released, with each LP getting its own themed profile frames and beads that will allow fans to make their own digital keepsakes.<\/p>\n<div class=\"injected-related-story \/\/ lrv-u-margin-tb-2 lrv-u-border-t-1 lrv-u-border-b-1 lrv-u-padding-t-050 lrv-u-padding-b-075 lrv-u-border-color-grey\">\n<div class=\"a-heading-border a-heading-border-background-color-grey a-heading-border-height-075 lrv-u-margin-b-075 lrv-u-margin-b-050@mobile-max\">\n<h3 id=\"title-of-a-story\" class=\"c-title  lrv-u-color-brand-primary a-font-primary-bold-s lrv-u-text-transform-uppercase lrv-u-padding-r-1 a-article-related-module-title a-article-related-module-title--color-brand-primary\">\n<p>\t\t\t\t\tRelated\t\t<\/p>\n<\/h3><\/div>\n<div class=\"o-card lrv-u-flex\">\n<p>\t\t\t<a tabindex=\"0\" href=\"https:\/\/www.billboard.com\/music\/pop\/joseph-gordon-levitt-taylor-swift-lover-cover-wife-birthday-tonight-show-1235713511\/\" class=\"lrv-u-flex lrv-a-unstyle-link lrv-u-color-brand-primary:hover\"><\/p>\n<div class=\"o-card__image-wrap lrv-u-flex-shrink-0 u-flex-basis-144 u-flex-basis-96@mobile-max\">\n<div class=\"c-lazy-image  lrv-u-height-100p\">\n<div class=\"a-crop-3x2 a-crop-1x1@mobile-max lrv-u-height-100p\">\n<p>\t\t\t\t\t\t<img decoding=\"async\" class=\"c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"https:\/\/www.billboard.com\/wp-content\/themes\/vip\/pmc-billboard-2021\/assets\/public\/lazyload-fallback.gif\" data-lazy-src=\"https:\/\/www.billboard.com\/wp-content\/uploads\/media\/joseph-gordon-levitt-nov-2015-billboard-620.jpg?w=237&amp;h=147&amp;crop=1\" alt=\"Joseph Gordon-Levitt\" data-lazy-srcset=\"\" data-lazy-sizes=\"\" height=\"\" width=\"\"><\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"o-card__content lrv-u-flex lrv-u-flex-direction-column lrv-u-justify-content-center lrv-u-padding-lr-1 lrv-u-padding-lr-075@mobile-max\">\n<div class=\"o_category \">\n\t\t\t\t\t<\/div>\n<div class=\"c_title \">\n<h3 id=\"title-of-a-story\" class=\"c-title  a-font-primary-medium-m lrv-u-padding-b-050 u-letter-spacing-0028@mobile-max\">\n<p>\t\t\t\t\tJoseph Gordon-Levitt Will Melt Your Heart With His Acoustic Taylor Swift \u2018Lover\u2019 Cover in Honor of\u2026\t\t<\/p>\n<\/h3><\/div>\n<p><time class=\"c-timestamp  a-font-primary-medium-xxs lrv-u-color-brand-primary lrv-u-order-100\" datetime=\"00:00-YY-DD-MM\"><br \/>\n\t06\/20\/2024<br \/>\n<\/time><\/p><\/div>\n<p>\t\t<\/a><\/p>\n<\/div><\/div>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe <a rel=\"nofollow noopener\" href=\"https:\/\/thisisoutcast.us21.list-manage.com\/track\/click?u=bb73ba3bf4b1c4e55ad5d2a02&amp;id=6be6dd58c5&amp;e=530fa77ef8\" target=\"_blank\">#TSTheErasTour<\/a> experience will give fans the chance to complete new album-themed tasks each week in which they will earn themed-profile frames and digital beads that will add up to their own bespoke in-app friendship bracelets. Swifties who complete all 11 weeks of tasks will get a final Swiftie profile frame as a gift.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe experience will also feature video highlights from each tour stop during the 11 week run and a playlist tied to each week\u2019s album theme, according to a release announcing the project. Swifties can access the Eras Tour experience by clicking on the anchor symbol on Swift content on TikTok or by interacting with the search banners when looking for Eras Tour-related terms.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe effort is the follow-up to another Swift initiative TikTok launched in April in connection with the singer\u2019s latest album, <em>The Tortured Poets Department<\/em>, which allowed fans to <a href=\"https:\/\/www.billboard.com\/business\/tech\/taylor-swift-tiktok-promo-campaign-1235661359\/\">celebrate the LP together<\/a>; according to TikTok, to date there are more than 3.2 million creator videos using the <em>Tortured Poets<\/em> hashtag.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tIn the meantime, Swift continues to pack houses across Europe on the Eras Tour, including during a gig in Cardiff, Wales on Tuesday (June 18), during which the singer performed the <a href=\"https:\/\/www.billboard.com\/music\/music-news\/taylor-swift-i-hate-it-here-the-lakes-live-cardiff-1235713439\/\">live debut<\/a> of the <em>Anthology <\/em>edition of the <em>Tortured Poets<\/em> song \u201cI Hate It Here,\u201d which was paired with the <em>Folklore<\/em> track \u201cThe Lakes\u201d during a mash-up in the acoustic section of the show.<\/p>\n<\/div>\n<\/div>\n<p><a href=\"https:\/\/www.billboard.com\/music\/pop\/taylor-swift-collect-digital-friendship-beads-tiktok-eras-tour-experience-1235713561\/\">Aller \u00e0 la source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As if your feed wasn\u2019t already filled with enough Taylor Swift Eras Tour content, TikTok has launched a new in-app experience featuring a series of challenges for Swifties over the next 11 weeks. That, of course, is the number of studio albums Swift has released, with each LP getting its own themed profile frames and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[17],"tags":[],"class_list":["post-88490","post","type-post","status-publish","format-standard","hentry","category-musique","et-doesnt-have-format-content","et_post_format-et-post-format-standard"],"_links":{"self":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/posts\/88490","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/comments?post=88490"}],"version-history":[{"count":0,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/posts\/88490\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/media?parent=88490"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/categories?post=88490"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/tags?post=88490"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}