{"id":85722,"date":"2024-05-31T12:21:09","date_gmt":"2024-05-31T16:21:09","guid":{"rendered":"https:\/\/www.cyberlego.com\/web\/2024\/05\/31\/how-bryan-martins-we-ride-scored-average-joes-entertainment-its-first-top-10-hit-in-over-a-decade\/"},"modified":"2024-05-31T12:21:09","modified_gmt":"2024-05-31T16:21:09","slug":"how-bryan-martins-we-ride-scored-average-joes-entertainment-its-first-top-10-hit-in-over-a-decade","status":"publish","type":"post","link":"https:\/\/www.cyberlego.com\/web\/2024\/05\/31\/how-bryan-martins-we-ride-scored-average-joes-entertainment-its-first-top-10-hit-in-over-a-decade\/","title":{"rendered":"How Bryan Martin\u2019s \u2018We Ride\u2019 Scored Average Joes Entertainment Its First Top 10 Hit in Over a\u00a0Decade"},"content":{"rendered":"

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\n\tWhen Bryan Martin<\/a>\u2019s \u201cWe Ride\u201d entered the top 10 of Billboard<\/em>\u2019s Country Airplay chart two weeks ago, the raw, stripped-down tune became not only the Louisiana native\u2019s first hit, but it also marked the first time in more than a dozen years that Martin\u2019s label, Average Joes Entertainment, achieved a Top 10.\u00a0\u00a0<\/p>\n

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\t\t\t\t\t\tBryan Martin \"We Ride\"<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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\t\t\t\t\tHot 100 First-Timers: Bryan Martin Scores His First Chart Hit With \u2018We\u00a0Ride\u2019\t\t<\/p>\n<\/h3><\/div>\n

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\n\tThe song, which rises to No. 9 today (May 31), is Average Joes\u2019 first Top 10 since duo Montgomery Gentry<\/a> reached No. 8 in March 2012 with \u201cWhere I Come From.\u201d\u00a0That feat came the year after Average Joes\u2019 current president, Forrest Latta<\/strong>, joined the label as a product manager, rising through the ranks to vp of A&R and now president. Founded in 2008 by country rapper Jason \u201cColt Ford\u201d Brown<\/strong> and producer Shannon Houchins<\/strong>, who is the company\u2019s CEO, Average Joes served as an early label home to such acts as Brantley Gilbert<\/a> and LoCash<\/a>, and also has a thriving film and television division, as well as publishing company.\u00a0<\/p>\n

\n\tAverage Joes hired indie promotion team New Revolution to work \u201cWe Ride\u201d to terrestrial radio stations. The radio push was part of a multi-tiered campaign that started more than a year and a half ago with \u201cWe Ride,\u201d and its ongoing success earns Latta the title of Billboard<\/em>\u2019s Executive of the Week.\u00a0<\/p>\n

\n\tHere, Latta talks about \u201cWe Ride\u2019s\u201d slow build at streaming outlets before the move to radio and the patient approach he and his team took to breaking the song. \u201cI don\u2019t think we would be seeing the same level of success without the right team executing in each phase,\u201d he says.\u00a0\u00a0<\/p>\n

\n\tYou released \u201cWe Ride\u201d in October 2022. When did you decide to take it to terrestrial country radio and how long had it been since Average Joes made a\u202f push to terrestrial radio?<\/strong>\u00a0<\/p>\n

\n\tWe started having conversations about it in May of last year and ended up deciding to pull the trigger with an impact date in September, the same week the record went gold.\u202f Prior to this, our last approach to radio was 2017 with \u201cBetter Me,\u201d in the wake of Troy Gentry<\/strong>\u2018s tragic passing. [Gentry, one half of Montgomery Gentry, died in a helicopter accident in 2017.]\u00a0<\/p>\n

\n\tBryan\u2019s music has an honest rawness to it like Zach Bryan<\/a>, Warren Zeiders<\/a>, Oliver Anthony<\/a> and Koe Wetzel<\/a>. Is there strength in numbers that radio can\u2019t ignore as we see a wave of artists like this telling their truth?<\/strong>\u00a0<\/p>\n

\n\tI think the market has shown that it is hungry for this style, and I think country radio does a great job of keeping their finger on the pulse of the market. That said, the level of success of others was not part of our conversation when we made the decision to take \u201cWe Ride\u201d to radio.\u00a0<\/p>\n

\n\tWhat were the key steps you took to make it happen?<\/strong>\u00a0
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Building out the right team was really important. We met with many people and had to make some tough decisions to get the right people with a strategy that aligned. Ultimately, the strategy took form in three phases \u2014 pre-release social push; post-release digital-first approach with our internal team; followed by a big push at radio with the New Revolution team. I don\u2019t think we would be seeing the same level of success without the right team executing in each phase.\u202f\u00a0<\/p>\n

\n\t\u202fThis is Average Joes\u2019 first Top 10 on Country Airplay since 2012. What did you hear in the song that made you know you should push it?<\/strong>\u00a0<\/p>\n

\n\tWe knew we had something when we heard the work tape. Bryan is a\u202fgreat songwriter, and this is a great example of it. The vibe is unique, and the song is uniquely Bryan. We also heard the response from the market. Being able to take a song that already had that kind of data, we didn\u2019t have to ask radio to take as big of a chance on it because it was already a proven winner.\u00a0<\/p>\n

\n\tHow much of Bryan\u2019s success is how open he is with his very compelling story, including attempting suicide and his struggles with alcohol? And as someone who is newly sober, how did the label take steps to protect his sobriety?<\/strong>\u00a0<\/p>\n

\n\t\u202fAll credit for Bryan\u2019s sobriety goes to him \u2014 he\u2019s one of the most determined people I know, and he is doing great so far. We absolutely seek to support him, whether it was helping facilitate treatment by taking a month off from recording, playing shows, and radio promo, as well as providing a safe environment to work in, and making sure he has a healthy team around him.\u00a0<\/p>\n

\n\tHow important was TikTok to fans learning about the song?\u00a0<\/strong>\u00a0<\/p>\n

\n\tIt was huge building up to release. Andrew Davis<\/strong>, our vp of marketing, and his team put together a long lead plan focused on the platform and fought hard for it, even when some of us started to get antsy about setting a release. They deserve a lot of credit for that.\u00a0<\/p>\n

\n\t\u201cWe Ride\u201d has more than 190 million streams on Spotify, far and away his biggest streaming song. How has streaming helped propel its success, and what was the key component to the digital campaign?\u202f<\/strong>\u00a0<\/p>\n

\n\tIt was a little slow coming out the gates \u2014 DSPs weren\u2019t as familiar with Bryan initially \u2014 but once they noticed the groundswell, they were quick to jump on board, and really helped grow the song early on.\u202f\u00a0<\/p>\n

\n\tWill terrestrial radio be part of Bryan\u2019s story going forward?<\/strong><\/p>\n

\n\tAbsolutely. They have been great partners, and we look forward to continuing that relationship.\u00a0<\/p>\n<\/div>\n<\/div>\n

Aller \u00e0 la source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

When Bryan Martin\u2019s \u201cWe Ride\u201d entered the top 10 of Billboard\u2019s Country Airplay chart two weeks ago, the raw, stripped-down tune became not only the Louisiana native\u2019s first hit, but it also marked the first time in more than a dozen years that Martin\u2019s label, Average Joes Entertainment, achieved a Top 10.\u00a0\u00a0 Related Hot 100 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[17],"tags":[],"class_list":["post-85722","post","type-post","status-publish","format-standard","hentry","category-musique","et-doesnt-have-format-content","et_post_format-et-post-format-standard"],"_links":{"self":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/posts\/85722","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/comments?post=85722"}],"version-history":[{"count":0,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/posts\/85722\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/media?parent=85722"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/categories?post=85722"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/tags?post=85722"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}