Steve, speak to the tutelage you hope to instill in Davido from an executive lens with the years of experience you have under your belt.\u00a0<\/strong><\/p>\n\n\tThere\u2019s a thin line between what a talent and what an executive has to do. For a lot of talent, it\u2019s very hard to be an executive or it\u2019s hard for them to jump that fence. I\u2019m gonna be there to help him because he comes from a lineage of very, very tight, philosophically sound businessmen. <\/p>\n
\n\tHis father was a G. His father was very special and talented. Davido is also very creative. It takes that sort of left brain and right brain to be a talented musician who could work with talent as well as be a business person. To be able to bring that together to build one of these legacy companies, the greatest artists always had that attribute. He has that attribute. <\/p>\n
\n\tThe best thing that I can do is, you use my experience as a veteran in this business to help put up some guard rails to keep him going because I want him to become the biggest artist in the world and continue his trajectory as an artist, but then build something that\u2019s a legacy outside of that with Nine+. <\/p>\n
\n\tBefore this, I was the president at Interscope. When Jimmy [Iovine]<\/strong> built Interscope, it was all about these labels. Whether it was Pharrell\u2019s label, Organized Noize, Timbaland, or Aftermath, these were labels that were built because Jimmy built The Ruff Ryders. Jimmy believed in that model. So I came from working with talent who had labels and I understand how to build that model just from that experience. I want to pass that along to this young entrepreneur, creative genius.<\/p>\n\n\tWhat\u2019s the best advice you\u2019ve gotten from Steve on accelerating as an executive and building out Nine+ on what you ultimately want it to become?<\/strong><\/p>\n\n\tDavido:<\/strong> First of all, you gotta have a good team. There\u2019s one thing I learned from Steve: I didn\u2019t know you had to get all of this to get a label because where I\u2019m from and where you record, there\u2019s no office. Now\u2026with Steve, we\u2019re getting an office, we\u2019re getting [a lot]. I have a studio and a headquarters, but it\u2019s different from the way I\u2019ve worked.<\/p>\n\n\tSteve Stoute: <\/strong>If you wanna scale, you gotta bring structure. He\u2019s a super-talented guy. He\u2019s gonna find talented people. There\u2019s been a lot of people who are talented, but they didn\u2019t have the business structure around them. They never got a chance to see the effects of their talents go all the way. It\u2019s the guys who had structure with talent that were able to actually go all the way. My job is bring that structure to him and hopefully to his team. <\/p>\n\n\tHe has a great team around him. He has a great team of people with chemistry. Chemistry is undervalued and underrated. It\u2019s very important who you want to work with. We\u2019re here to bring that structure and funding so he can do what he has to do. My job isn\u2019t to go in there and A&R records. If I can get him in the room with the producers and the artists, and I can get it out the room, that\u2019s my job. To get in the room and to get out. <\/p>\n
\n\tAgain, my experience in doing this for a while and being able to help bring that structure, whether it\u2019s an office or not, is what I\u2019m bringing to the table and I\u2019m looking forward to working with him and building something that\u2019s an aspect of his legacy.<\/p>\n
\n\tWith Nine+, are you looking to expand beyond Afrobeats?<\/strong><\/p>\n\n\tDavido: <\/strong>Oh yeah, everything. R&B, trap, etc. Obviously, I\u2019m going to start in Africa, but definitely yeah. I can see us going all the way. I don\u2019t see why not.<\/p>\n\n\tSteve Stoute:<\/strong> Look, I told you, my man has roots in Atlanta and Nigeria. This is not going to be limited to anything. When you have creative people who can understand melodies, beats, rhythms and songs, whether it\u2019s country music, trap music, hip-hop music, Latin music, none of these things are off-limits. I think we look at it as global music. I think Davido is a global superstar. He\u2019s going to sell out Madison Square Garden like he sells out London, like he sells out buildings in Africa. That\u2019s what he does. He wants to make global music, so we\u2019re looking for artists that have that potential and it\u2019s not limited to genre. It is limited to great music.\u00a0<\/p>\n\n\t\u00a0<\/p>\n<\/div>\n<\/div>\n
Aller \u00e0 la source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"When Steve Stoute connected with Davido at his UnitedMasters SelectCon event last year, he didn\u2019t flinch at the opportunity to build with the Afrobeats superstar; after their initial encounter, the executive visited Davido\u2019s homeland of Lagos, Nigeria and dared the \u201cFall\u201d singer to dream bigger. Stoute envisioned Davido, adept at crafting sugary melodies with a […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[17],"tags":[],"class_list":["post-79747","post","type-post","status-publish","format-standard","hentry","category-musique","et-doesnt-have-format-content","et_post_format-et-post-format-standard"],"_links":{"self":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/posts\/79747","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/comments?post=79747"}],"version-history":[{"count":0,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/posts\/79747\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/media?parent=79747"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/categories?post=79747"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/tags?post=79747"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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