announced that WMG would be cutting its staff<\/a> by 10%, or some 600 employees, amid a broader reallocation of resources that will involve selling its owned and operated media properties, such as HipHopDX and Uproxx. That move came the same day that Warner announced it had had its best quarter ever, with revenue up 17% to $1.75 billion, and that the moves would be about freeing up some $200 million to reinvest in the company.<\/p>\n\n\tHowever, Greenwald made a point to write that this move was not about merging or shuttering labels, but about repositioning the label group for the future. \u201cWe\u2019ve all heard the same industry rumors about labels being reduced or merged into one another. I can tell you: this is not that,\u201d she wrote. \u201cWe\u2019re deeply committed to the unique cultures across our labels, led by 300, Elektra and Atlantic. Craig, Kevin <\/strong>[Liles<\/strong>, CEO of 300 Elektra], and I passionately believe these identities are crucial to attracting great artists and building great careers. We want artists to be choiceful about the culture and team they belong with, just as we\u2019re thoughtful about deciding which artists we\u2019re signing.\u201d<\/p>\n\n\tRead Greenwald\u2019s full note to staff below.<\/p>\n
\n\tDear Atlantic, Elektra and 300,<\/em><\/p>\n\n\tTwo weeks ago, during the all hands call you heard Robert and Max talk about the evolution of our music company. They tasked us last year to examine our staffing and ask the tough question, how do we achieve maximum impact for our artists in this ever changing landscape?<\/em><\/p>\n\n\tAs hard as it is to say goodbye to our friends and valued colleagues, it is critical that we keep retooling the company and add new resources and skill sets to our business units. I have now been at Atlantic for 20 years. The company has grown and evolved tremendously, because we have not been afraid to implement change and add new marketers, new A & R, new data and research and even new labels. Always evolving but with a consistent North Star : sign the best musicians and commit to the hardest work of building real careers through true artist development.<\/em><\/p>\n\n\tOur artists today need more support from us than ever \u2013 in a world that\u2019s getting noisier, faster, and more fiercely competitive. We have to do more, but at the same time, our approach has to be authentic, bold, and bespoke to individual artists. We can\u2019t impact culture if we don\u2019t have the right mix of people who live that culture. That\u2019s why we need dedicated teams of multi-talented, ambidextrous people \u2013 our \u2018SWAT teams\u2019 \u2013 who encircle the artist and do everything possible to help achieve their full potential. \u00a0<\/em><\/p>\n\n\tThe changes we\u2019re making today are primarily happening in our radio and video teams. We\u2019ll preserve our industry-leading position in those areas, while bringing on new and additional skill sets in social media, content creation, community building and audience insights. This will allow us to dial up our fan focus and help artists tell their stories in ways that resonate.<\/em><\/p>\n\n\tAs part of this shift, I\u2019m sorry to say about two dozen people will be leaving us from across our three labels and their imprints. We\u2019ve already informed everyone who is impacted. I know we will all support each other, even more than usual, and I deeply appreciate your empathy and understanding.\u00a0<\/em><\/p>\n\n\tWe\u2019ve all heard the same industry rumors about labels being reduced or merged into one another. I can tell you: this is not that. We\u2019re deeply committed to the unique cultures across our labels, led by 300, Elektra and Atlantic. Craig, Kevin, and I passionately believe these identities are crucial to attracting great artists and building great careers. We want artists to be choiceful about the culture and team they belong with, just as we\u2019re thoughtful about deciding which artists we\u2019re signing.\u00a0<\/em><\/p>\n\n\tRight now, there\u2019s incredible music coming through from artists across the entire group. We have some of our biggest superstars returning, and some extraordinary new artists we\u2019re building in a very real way. We\u2019re taking the right step into the future, and I hope you\u2019ll continue to share your ideas with senior management so we can continually improve.\u00a0<\/em><\/p>\n\n\tThank you.<\/em><\/p>\n\n\tJulie<\/em><\/p>\n<\/div>\n<\/div>\nAller \u00e0 la source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Atlantic Music Group chairman\/CEO Julie Greenwald announced layoffs of about two dozen people Monday (Feb. 26), primarily in the radio and video departments, in an internal memo to staff obtained by Billboard. As part of the announcement, Greenwald also said the company would be \u201cbringing on new and additional skill sets in social media, content […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[17],"tags":[],"class_list":["post-72895","post","type-post","status-publish","format-standard","hentry","category-musique","et-doesnt-have-format-content","et_post_format-et-post-format-standard"],"_links":{"self":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/posts\/72895","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/comments?post=72895"}],"version-history":[{"count":0,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/posts\/72895\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/media?parent=72895"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/categories?post=72895"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/tags?post=72895"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![\"WMG,](\"https:\/\/www.billboard.com\/wp-content\/themes\/vip\/pmc-billboard-2021\/assets\/public\/lazyload-fallback.gif\")
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