\n\tFew events can stitch together the various webs of American culture like the Super Bowl, and the numbers this year bear that out: With 123.7 million viewers, according to Nielsen Media Research, the Big Game last Sunday (Feb. 11) was the most-watched broadcast since the Apollo 11 moon landing in 1969. And that means a lot of eyeballs for a lot of high-profile advertisement slots, which were priced accordingly: Commercials for the event this year went for as much as $7 million for a 30-second ad, according to the Wall Street Journal<\/em><\/a>.<\/p>\n \n\tThat makes working on such ads a high-stakes game, not to mention one that\u2019s highly coveted in the world of music supervision and production. This year, boutique music and sound design company Barking Owl Sound landed seven such spots, doing sound design, mixing and production for ads with Booking.com<\/a> (with Tina Fey<\/a>) and Etsy<\/a>; music arrangement and production for Budweiser\u2019s spot<\/a>; sound design, mix, production and original music for Starry\u2019s ad<\/a> with Ice Spice<\/a> (No. 10 on Billboard<\/em>\u2018s list of best commercials<\/a> from the event); mixing and production for Paramount+\u2019s Champions League ad<\/a>; sound design and production for Kia\u2019s commercial<\/a>; and original music and production for Homes.com\u2019s Mascot ad<\/a>. And that high-profile work for the firm earns Barking Owl Sound co-founder\/executive creative director Kelly Bayett<\/strong> the title of Billboard<\/em>\u2019s Executive of the Week.<\/p>\n \t\t\t\t\tRelated\t\t<\/p>\n<\/h3><\/div>\n\n
![\"Beyonce,](\"https:\/\/www.billboard.com\/wp-content\/themes\/vip\/pmc-billboard-2021\/assets\/public\/lazyload-fallback.gif\")
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