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\n\tMore than three decades into their career, the Wiggles<\/a> continue to evolve and make history with No. 1 records, awards, arenas shows and more. Now, the beloved kids entertainers set another new mark, with the appointment of Luke O\u2019Neill to the newly-created position of chief executive officer.<\/p>\n \n\tThe incoming CEO will be expected to lead the organization\u2019s digital transformation and global expansion. <\/p>\n \n\tAmong his tasks, O\u2019Neill will be expected to expand the Wiggles\u2019 digital footprint, develop new products, grow the commercial operations of the business, and build greater distribution channels to reach larger audiences.<\/p>\n \n\t\u201cThe Wiggles have always been pioneers in delivering high-quality, educational, and entertaining content for children,\u201d O\u2019Neill comments. \u201cI am thrilled to lead the team as we explore new opportunities in the digital and commercial spaces and expand our global presence. Together, we will continue to create memorable experiences for children and families around the world.\u201d<\/p>\n \n\tThe incoming chief carries experience in accelerating growth and leading digital transformations for businesses in real estate, hospitality, and events industries, and has served as a consultant with the Wiggles since mid-2023. <\/p>\n \n\tO\u2019Neill has already played \u201ca crucial role in shaping the strategic direction for the brand\u2019s future,\u201d reads a statement announcing his appointment, by \u201cleading the development of a new digital strategy, while refocusing efforts in consumer product licensing and sponsorship opportunities.\u201d<\/p>\n \n\tThe Wiggles and their big red car aren\u2019t slowing down. The group celebrated its 30th anniversary in 2021, then found a new gear. Along the way, the group won triple j\u2019s Hottest 100<\/a> countdown for the first time (with a cover of Tame Impala\u2019s \u201cElephant\u201d); landed a No. 1 album on the ARIA Chart (also a first), became the first band in Australian history to perform two national arena tours in a single year<\/a>; and scooped the Ted Albert Award for outstanding service to Australian music (a first for a kid\u2019s entertainment act). Last year, the\u00a0Wiggles teamed up with the Pinkfong Company for a four-part Baby Shark collaborative series.<\/p>\n \n\tSince 1991, the Wiggles have sold over 30\u00a0million\u00a0albums and DVDs and 8\u00a0million\u00a0books globally. <\/p>\n<\/div>\n<\/div>\n