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\n\tHere\u2019s a math problem for you: If the Super Bowl, which drew 113 million viewers last year, combines with Taylor Swift<\/a>, who sold roughly 3.3 million tickets to her Eras Tour last year and over 6 million albums and whose recordings streamed on-demand 16.5 billion times in the U.S., according to Luminate, how many fans will tune in to the big game?<\/p>\n \n\tNot even statisticians know, but the scenario could play out Feb. 11 if Swift\u2019s boyfriend, Travis Kelce, and the Kansas City Chiefs win their playoff game this weekend.<\/p>\n \n\tJust about everything Swift goes near experiences a consumption boost, from donuts in Kansas City<\/a> to hotels in Philadelphia<\/a>. Her televised omnipresence at Chiefs games led to a 400% sales hike in Fanatics\u2019 Kelce jerseys on a single day and an additional 2 million female viewers for Sunday Night Football in early October, according to The Hollywood Reporter<\/a><\/em>.<\/p>\n \n\tSo far, the NFL has proceeded cautiously with this new demographic, attempting to welcome Swifties without alienating football diehards with over-coverage. Rick Porter, who covers TV and ratings for THR<\/em>, expects that strategy to continue for the big game. \u201cThey\u2019ll probably try to keep walking that line,\u201d he says, \u201cand not make it the Taylor Swift Bowl.\u201d<\/p>\n \n\tShould Kelce and the Chiefs (and Swift) make it to the Super Bowl, Porter predicts the hype-filled run-up week to spotlight their romance, as opposed to more conventional football drama about tight-end positioning, defensive formations or, say, Eminem<\/a>. \u201cEverything about Super Bowl week is over the top, so I\u2019m sure on media day that everybody will get bombarded with questions about it,\u201d he says. \u201cIt\u2019s the line they have to walk between welcoming more people into the tent but not turning off any of the people who were there to watch and talk about the game.\u201d<\/p>\n \n\tCould Super Bowl viewership increase? A Taylor Swift Effect, Porter says, could potentially bump the numbers from 115 million to 130 million \u2014 \u201cor something ridiculous like that.\u201d He adds, \u201cThat would be a pretty big shock, if something jumped that much from something that was already this big.\u201d Still, unprecedented numbers are Swift\u2019s specialty: Eras grossed more than $900 million last year, according to Billboard<\/em> estimates, and is on its way to earn more than any tour ever.<\/p>\n<\/div>\n<\/div>\n