{"id":67456,"date":"2024-01-16T12:04:17","date_gmt":"2024-01-16T17:04:17","guid":{"rendered":"https:\/\/www.cyberlego.com\/web\/2024\/01\/16\/diddy-settles-racism-lawsuit-against-diageo-over-tequila-partnership\/"},"modified":"2024-01-16T12:04:17","modified_gmt":"2024-01-16T17:04:17","slug":"diddy-settles-racism-lawsuit-against-diageo-over-tequila-partnership","status":"publish","type":"post","link":"https:\/\/www.cyberlego.com\/web\/2024\/01\/16\/diddy-settles-racism-lawsuit-against-diageo-over-tequila-partnership\/","title":{"rendered":"Diddy Settles Racism Lawsuit Against Diageo Over Tequila\u00a0Partnership"},"content":{"rendered":"

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\n\tSean \u201cDiddy\u201d Combs<\/a> and alcohol giant Diageo reached a settlement Tuesday to resolve a lawsuit over their soured tequila partnership, ending a bitter legal battle that saw the embattled hip-hop star and mogul accuse the company of racism.<\/p>\n

\n\tCombs, who is now facing multiple sexual assault lawsuits, claimed in the lawsuit that Diageo had breached their agreement by failing to adequately support his DeLe\u00f3n brand of tequila. In doing so, he accused Diageo of treating his product line \u201cworse than others because he is Black.\u201d<\/p>\n

\n\tThe detailed terms of Tuesday\u2019s settlement were not disclosed, but Diageo and Combs said in a joint statement that the agreement would leave the two with \u201cno ongoing business relationship,\u201d removing Combs from any further involvement in not just DeLe\u00f3n but also the company\u2019s popular C\u00eeroc vodka.<\/p>\n

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\t\t\t\t\tRelated\t\t<\/p>\n<\/h3><\/div>\n

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\t\t\t\t\t\t\"Sean<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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\t\t\t\t\tDiddy Wins First Victory in Legal Battle Over DeLe\u00f3n\u00a0Tequila\t\t<\/p>\n<\/h3><\/div>\n

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\n\t\u201cSean Combs and Diageo have now agreed to resolve all disputes between them,\u201d the two sides said in a joint statement. \u201cMr. Combs has withdrawn all of his allegations about Diageo and will voluntarily dismiss his lawsuits against Diageo with prejudice.\u201d<\/p>\n

\n\tThe abrupt settlement with Diageo came as Combs is facing multiple accusations of sexual assault. After he quickly settled a rape lawsuit filed in November by longtime romantic partner Cassie, he was then quickly sued again by three different times by three different women over similar allegations. Diddy has strongly denied all such accusations and vowed to clear his name in court.<\/p>\n

\n\tBefore any of those allegations came to light, Combs sued Diageo in May, claiming the company breached his partnership deal for DeLe\u00f3n. But he also went a lot further than that, claiming Diageo had \u201ctypecast\u201d the tequila as a \u201cBlack brand\u201d that could only be sold to \u201curban\u201d consumers, harming its sales and leaving it lagging behind competing Diageo brands like Casamigos and Don Julio.<\/p>\n

\n\t\u201cCloaking itself in the language of diversity and equality is good for Diageo\u2019s business, but it is a lie,\u201d Combs\u2019 lawyers wrote. \u201cWhile Diageo may conspicuously include images of its Black partners in advertising materials and press releases, its words only provide the illusion of inclusion.\u201d<\/p>\n

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\t\t\t\t\t\tSean \"Diddy\" Combs<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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\t\t\t\t\tDiddy Will Not Be Attending the 2024 Grammy\u00a0Awards\t\t<\/p>\n<\/h3><\/div>\n

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\n\tDiageo responded a month later, calling the lawsuit a \u201cbad faith, sham action\u201d filed by a star who had \u201camassed nearly one billion dollars\u201d from their partnership but now wanted to \u201cextract\u201d billions more.<\/p>\n

\n\t\u201cThese allegations are nothing more than opportunistic attempts to garner press attention and distract the court from the fact that plaintiff\u2019s breach-of-contract claim is entirely without merit,\u201d the company\u2019s attorneys wrote. \u201cDiageo categorically denies these accusations.\u201d<\/p>\n

\n\tDiageo demanded that the case be sent to private arbitration, citing a provision in Diddy\u2019s partnership contract that they said required such disputes be handled out of court. The company argued that, if Diddy\u2019s \u201cinflammatory rhetoric\u201d about racism was removed, the case was nothing more than a \u201cgarden variety\u201d business dispute that must be arbitrated. But in September, the judge overseeing the case rejected that argument, meaning the case would have moved forward in state court, with the trial open to the public.<\/p>\n<\/div>\n<\/div>\n

Aller \u00e0 la source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Sean \u201cDiddy\u201d Combs and alcohol giant Diageo reached a settlement Tuesday to resolve a lawsuit over their soured tequila partnership, ending a bitter legal battle that saw the embattled hip-hop star and mogul accuse the company of racism. Combs, who is now facing multiple sexual assault lawsuits, claimed in the lawsuit that Diageo had breached […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[17],"tags":[],"class_list":["post-67456","post","type-post","status-publish","format-standard","hentry","category-musique","et-doesnt-have-format-content","et_post_format-et-post-format-standard"],"_links":{"self":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/posts\/67456","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/comments?post=67456"}],"version-history":[{"count":0,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/posts\/67456\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/media?parent=67456"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/categories?post=67456"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/tags?post=67456"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}