{"id":66117,"date":"2024-01-05T18:04:06","date_gmt":"2024-01-05T23:04:06","guid":{"rendered":"https:\/\/www.cyberlego.com\/web\/2024\/01\/05\/will-ad-revenue-improve-in-2024-a-new-survey-predicts-a-rebound-but-not-for-everyone\/"},"modified":"2024-01-05T18:04:06","modified_gmt":"2024-01-05T23:04:06","slug":"will-ad-revenue-improve-in-2024-a-new-survey-predicts-a-rebound-but-not-for-everyone","status":"publish","type":"post","link":"https:\/\/www.cyberlego.com\/web\/2024\/01\/05\/will-ad-revenue-improve-in-2024-a-new-survey-predicts-a-rebound-but-not-for-everyone\/","title":{"rendered":"Will Ad Revenue Improve in 2024? A New Survey Predicts a Rebound \u2013 But Not for\u00a0Everyone"},"content":{"rendered":"

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\n\tThe modern music industry may run on subscriptions \u2014 streaming, satellite radio, Peloton, et al. \u2014 but it still depends greatly on the advertising business. Indeed, non-subscription-based streaming, along with social media and broadcast radio, continues to produce important royalties and licensing income for record labels and music publishers. \u00a0<\/p>\n

\n\tUnfortunately, 2023 was a lackluster year for advertising-based businesses, as brands held back due to economic pressures. The slowdown extended into the fourth quarter: Trade Desk, a digital advertising platform, warned<\/a> in November that expectations for revenue growth in 2024 \u201cmay be premature.\u201d\u00a0<\/p>\n

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\t\t\t\t\tAudacy Expected to File for Bankruptcy:\u00a0Report\t\t<\/p>\n<\/h3><\/div>\n

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\n\tSo, can people expect improvements in 2024? According to a new report by Mediaocean<\/a>, the outlook is mixed: While some advertising-based businesses can expect more demand this year, others may not witness a rebound. \u00a0<\/p>\n

\n\tIn November, Mediaocean surveyed nearly 1,100 marketers, ad agencies, media companies and tech platforms, among other companies, about how they expect to spend on various types of advertising in the coming year. The survey revealed that advertising dollars will continue to flee from legacy media \u2014 namely print and television \u2014 in favor of social media, digital display and video and connected TVs. \u00a0<\/p>\n

\n\tSocial platforms such as TikTok top the list of predicted ad spending in 2024: 69% of respondents said they expect to increase their spend in 2024 on social media, while only 28% said they will maintain social media spending and just 3% plan to decrease spending. Social media has taken the biggest jump in the last two years. When surveyed at the end of 2021, 56% of respondents \u2014 13 percentage points less than the latest survey \u2014 said they expected to spend more on social platforms, while the percentage of people who planned to maintain spending in 2022 was 10 percentage points higher at 38%. \u00a0<\/p>\n