{"id":63279,"date":"2023-12-11T12:03:21","date_gmt":"2023-12-11T17:03:21","guid":{"rendered":"https:\/\/www.cyberlego.com\/web\/2023\/12\/11\/what-hip-hops-50th-birthday-told-us-about-its-future\/"},"modified":"2023-12-11T12:03:21","modified_gmt":"2023-12-11T17:03:21","slug":"what-hip-hops-50th-birthday-told-us-about-its-future","status":"publish","type":"post","link":"https:\/\/www.cyberlego.com\/web\/2023\/12\/11\/what-hip-hops-50th-birthday-told-us-about-its-future\/","title":{"rendered":"What Hip-Hop\u2019s 50th Birthday Told Us About Its\u00a0Future"},"content":{"rendered":"<p><!-- no image --><\/p>\n<div>\n<!-- do not apply CSS styles to this element! --><\/p>\n<div class=\"pmc-paywall\">\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThere\u2019s no agreed upon birthdate of the term \u201crock\u2019n\u2019roll.\u201d Ohio DJ Alan Freed is widely credited with popularizing it in the early 1950s to describe a new upbeat version of R&amp;B music that was gaining traction with young audiences throughout America. Almost 70 years later, in 2017, it was R&amp;B\/hip-hop that surpassed rock as the country\u2019s dominant music. And unlike rock, hip-hop does have an agreed upon birthdate, resulting in the current 50th-anniversary celebration.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tDespite chatter to the contrary, a large segment of rap sounds very similar to what it was like at 30, 25 or even 15 years old. A clear line can be drawn between Big Daddy Kane or Rakim and the deliveries of Jay-Z, Nas, Drake, Kendrick Lamar and J. Cole. The aesthetics may have changed a bit, as well as the effectiveness of the techniques, but the artistic values shared by the first group of MCs are also shared by the latter.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tAnd yet, until this September, hip-hop had gone an entire calendar year without a song topping the <a href=\"https:\/\/www.billboard.com\/charts\/hot-100\/\" target=\"_blank\" rel=\"noreferrer noopener\">Billboard Hot 100<\/a>, for the first time since 1993. The concern was understandable, but when it\u2019s considered that the artist who broke the streak isn\u2019t even a traditional rapper \u2014 Doja Cat, whose \u201cPaint the Town Red,\u201d the Dionne Warwick-sampling single from her most recent rap-flavored project, <em>Scarlet<\/em>, did the honors \u2014 the genre seems to be just fine. And to be fair, when the genre\u2019s most consistent hit-makers did return \u2014 Drake and Cole\u2019s collaboration \u201cFirst Person Shooter\u201d debuted at No. 1 in October \u2014 things more or less went back to normal.<\/p>\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/m4_9TFeMfJE?version=3&amp;rel=1&amp;showsearch=0&amp;showinfo=1&amp;iv_load_policy=1&amp;fs=1&amp;hl=en-US&amp;autohide=2&amp;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe>\n<\/div>\n<\/figure>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tAnd that\u2019s what has been so remarkable about this yearlong celebration of hip-hop\u2019s anniversary. The palpable sense of doom and gloom between the innumerable star-studded events \u2014 the pop-up performances, special segments on airings of the BET Awards and the MTV Video Music Awards and a multigenerational gathering at Yankee Stadium that capped off the festivities \u2014 all just proved that the principles that catapulted the genre into the mainstream are alive and well. Some aspects of the music\u2019s past have even miraculously returned to the forefront \u2014 like a strong contingent of women rappers.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tFor years, fans and critics alike have decried the fact that hip-hop didn\u2019t make enough space for women artists to thrive. It may have taken a few years, but that\u2019s what they\u2019re getting today. As a matter of fact, outside of \u201cThe Big Three\u201d (Drake, Cole and Lamar) it\u2019s the women \u2014 rappers like GloRilla, Cardi B, Ice Spice, Nicki Minaj and Latto \u2014 who seem to be carrying on the tradition the most. They\u2019re the artists rapping as if they\u2019re standing 10 toes down in the middle of a cypher. And their fixation on bars has netted them great success.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tMinaj is already one of the most successful artists of her generation and Cardi B can\u2019t seem to make a song that doesn\u2019t turn into a hit, while Latto and GloRilla, two relative newcomers, have both managed to land top 10 hits and sell out their own shows. Even Doja Cat, an already successful pop artist, has released a rap album to critical acclaim and commercial success. To top it off, she took arguably the hottest new female rapper in the game, Ice Spice, on tour with her.<\/p>\n<div class=\"injected-related-story \/\/ lrv-u-margin-tb-2 lrv-u-border-t-1 lrv-u-border-b-1 lrv-u-padding-t-050 lrv-u-padding-b-075 lrv-u-border-color-grey\">\n<div class=\"a-heading-border a-heading-border-background-color-grey a-heading-border-height-075 lrv-u-margin-b-075 lrv-u-margin-b-050@mobile-max\">\n<h3 id=\"title-of-a-story\" class=\"c-title  lrv-u-color-brand-primary a-font-primary-bold-s lrv-u-text-transform-uppercase lrv-u-padding-r-1 a-article-related-module-title a-article-related-module-title--color-brand-primary\">\n<p>\t\t\t\t\tRelated\t\t<\/p>\n<\/h3><\/div>\n<div class=\"o-card lrv-u-flex\">\n<p>\t\t\t<a tabindex=\"0\" href=\"https:\/\/www.billboard.com\/music\/rb-hip-hop\/sza-sos-kill-bill-rb-charts-success-2023-analysis-1235547756\/\" class=\"lrv-u-flex lrv-a-unstyle-link lrv-u-color-brand-primary:hover\"><\/p>\n<div class=\"o-card__image-wrap lrv-u-flex-shrink-0 u-flex-basis-144 u-flex-basis-96@mobile-max\">\n<div class=\"c-lazy-image  lrv-u-height-100p\">\n<div class=\"a-crop-3x2 a-crop-1x1@mobile-max lrv-u-height-100p\">\n<p>\t\t\t\t\t\t<img decoding=\"async\" class=\"c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"https:\/\/www.billboard.com\/wp-content\/themes\/vip\/pmc-billboard-2021\/assets\/public\/lazyload-fallback.gif\" data-lazy-src=\"https:\/\/www.billboard.com\/wp-content\/uploads\/2023\/12\/YIM-rb-hero-billboard-2023-bb16-lyanne-natividad-1260.jpg?w=237&amp;h=147&amp;crop=1\" alt=\"Year in Music, YIM, R&amp;B, SZA, Usher, Victoria Mon\u00e9t, Coco Jones\" data-lazy-srcset=\"\" data-lazy-sizes=\"\" height=\"\" width=\"\"><\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"o-card__content lrv-u-flex lrv-u-flex-direction-column lrv-u-justify-content-center lrv-u-padding-lr-1 lrv-u-padding-lr-075@mobile-max\">\n<div class=\"o_category \">\n\t\t\t\t\t<\/div>\n<div class=\"c_title \">\n<h3 id=\"title-of-a-story\" class=\"c-title  a-font-primary-medium-m lrv-u-padding-b-050 u-letter-spacing-0028@mobile-max\">\n<p>\t\t\t\t\tWhat SZA&rsquo;s Long-Awaited Return Taught Us About The Future of\u00a0R&amp;B\t\t<\/p>\n<\/h3><\/div>\n<p><time class=\"c-timestamp  a-font-primary-medium-xxs lrv-u-color-brand-primary lrv-u-order-100\" datetime=\"00:00-YY-DD-MM\"><br \/>\n\t12\/11\/2023<br \/>\n<\/time><\/p><\/div>\n<p>\t\t<\/a><\/p>\n<\/div><\/div>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tMeanwhile, a new generation of rap stars like Lil Uzi Vert and Playboi Carti have taken the music in a different direction that eschews its traditional form and most resembles a new brand of punk. They don\u2019t focus on crafting 16-bar verses or making sure to stay within the pocket of the beat. Hell, fellow newcomer Yeat doesn\u2019t even use real words at times. But it seems to be working. Uzi\u2019s Jersey club-influenced \u201cJust Wanna Rock\u201d dominated radio, and their <em>Pink Tape<\/em> album went No. 1 earlier this year. Carti\u2019s last full-length, 2020\u2019s <em>Whole Lotta Red<\/em>, debuted at No. 1, and Yeat has notched two top 10 entries on the <a href=\"https:\/\/www.billboard.com\/charts\/billboard-200\/\" target=\"_blank\" rel=\"noreferrer noopener\">Billboard 200<\/a>, while hitting No. 1 on the Hot 100 with his recent collaboration with Drake, \u201cIDGAF.\u201d Traditional rap fans may feel that, if this is the future, then hip-hop won\u2019t last another 50 years.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tBut hip-hop has always been this way \u2014 a fearless cultural and artistic lab that works to push itself forward. If anything, it\u2019s the world that has changed the most. \u201cRap has always come in waves,\u201d says Maurice Slade, SoundCloud\u2019s head of marketing, artist relations. \u201cSimilar to a garden, rap needs rain for things to grow. And whenever it gets real rainy \u2014 which I think is the time we\u2019re in right now \u2014 shortly after that there\u2019s fertile soil and sunshine, and then you see the fruit after.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tAccording to Slade, the state of the world is responsible for the type of music new hip-hop artists are creating. \u201cThe rain right now is post-pandemic \u2014 these kids went through some crazy shit with that. You got a recession, you got high interest rates, you got wars going on. The world is f\u2013ked up. When the world is really f\u2013ked up, right after that is when we get some of the best sh-t when it comes to rap and hip-hop.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t<a href=\"https:\/\/shop.billboard.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>This story originally appeared in the Dec. 9, 2023, issue of <\/em>Billboard.<\/a><\/p>\n<\/div>\n<\/div>\n<p><a href=\"https:\/\/www.billboard.com\/music\/rb-hip-hop\/hip-hop-50-anniversary-rap-superstars-rising-analysis-1235547757\/\">Aller \u00e0 la source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There\u2019s no agreed upon birthdate of the term \u201crock\u2019n\u2019roll.\u201d Ohio DJ Alan Freed is widely credited with popularizing it in the early 1950s to describe a new upbeat version of R&amp;B music that was gaining traction with young audiences throughout America. Almost 70 years later, in 2017, it was R&amp;B\/hip-hop that surpassed rock as the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[17],"tags":[],"class_list":["post-63279","post","type-post","status-publish","format-standard","hentry","category-musique","et-doesnt-have-format-content","et_post_format-et-post-format-standard"],"_links":{"self":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/posts\/63279","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/comments?post=63279"}],"version-history":[{"count":0,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/posts\/63279\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/media?parent=63279"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/categories?post=63279"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/tags?post=63279"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}