{"id":63035,"date":"2023-12-08T15:08:06","date_gmt":"2023-12-08T20:08:06","guid":{"rendered":"https:\/\/www.cyberlego.com\/web\/2023\/12\/08\/nigerian-festival-nativeland-returns-with-ayra-starr-uncle-waffles-odumodublvck-2\/"},"modified":"2023-12-08T15:08:06","modified_gmt":"2023-12-08T20:08:06","slug":"nigerian-festival-nativeland-returns-with-ayra-starr-uncle-waffles-odumodublvck-2","status":"publish","type":"post","link":"https:\/\/www.cyberlego.com\/web\/2023\/12\/08\/nigerian-festival-nativeland-returns-with-ayra-starr-uncle-waffles-odumodublvck-2\/","title":{"rendered":"Nigerian Festival NATIVELAND Returns With Ayra Starr, Uncle Waffles,\u00a0ODUMODUBLVCK"},"content":{"rendered":"<p><!-- no image --><\/p>\n<div>\n<!-- do not apply CSS styles to this element! --><\/p>\n<div class=\"pmc-paywall\">\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tNATIVELAND, the festival put on by Nigerian creative content and media company NATIVE Networks in Lagos for the past half decade, is returning for its fifth iteration on Dec. 22. This year, the fest will be headlined by rising African stars Ayra Starr, ODUMODUBLVCK, Uncle Waffles and Lancey Foux at SOL Beach on Victoria Island in Lagos.<\/p>\n<div class=\"injected-related-story \/\/ lrv-u-margin-tb-2 lrv-u-border-t-1 lrv-u-border-b-1 lrv-u-padding-t-050 lrv-u-padding-b-075 lrv-u-border-color-grey\">\n<div class=\"a-heading-border a-heading-border-background-color-grey a-heading-border-height-075 lrv-u-margin-b-075 lrv-u-margin-b-050@mobile-max\">\n<h3 id=\"title-of-a-story\" class=\"c-title  lrv-u-color-brand-primary a-font-primary-bold-s lrv-u-text-transform-uppercase lrv-u-padding-r-1 a-article-related-module-title a-article-related-module-title--color-brand-primary\">\n<p>\t\t\t\t\tRelated\t\t<\/p>\n<\/h3><\/div>\n<div class=\"o-card lrv-u-flex\">\n<p>\t\t\t<a tabindex=\"0\" href=\"https:\/\/www.billboard.com\/pro\/def-jam-native-records-partnership-african-artists-development\/\" class=\"lrv-u-flex lrv-a-unstyle-link lrv-u-color-brand-primary:hover\"><\/p>\n<div class=\"o-card__image-wrap lrv-u-flex-shrink-0 u-flex-basis-144 u-flex-basis-96@mobile-max\">\n<div class=\"c-lazy-image  lrv-u-height-100p\">\n<div class=\"a-crop-3x2 a-crop-1x1@mobile-max lrv-u-height-100p\">\n<p>\t\t\t\t\t\t<img decoding=\"async\" class=\"c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"https:\/\/www.billboard.com\/wp-content\/themes\/vip\/pmc-billboard-2021\/assets\/public\/lazyload-fallback.gif\" data-lazy-src=\"https:\/\/www.billboard.com\/wp-content\/uploads\/2022\/09\/Teni-Teezee-Zaccheaus-Shola-Sholz-Fagbemi-Tunji-Balogun-Seni-Saraki-cr-Geo-Davis-2022-billboard-1548.jpg?w=237&amp;h=147&amp;crop=1\" alt=\"Teni \u201cTeezee\u201d Zaccheaus, Shola \u201cSholz\u201d Fagbemi, Tunji Balogun, Seni Saraki\" data-lazy-srcset=\"\" data-lazy-sizes=\"\" height=\"\" width=\"\"><\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"o-card__content lrv-u-flex lrv-u-flex-direction-column lrv-u-justify-content-center lrv-u-padding-lr-1 lrv-u-padding-lr-075@mobile-max\">\n<div class=\"o_category \">\n\t\t\t\t\t<\/div>\n<div class=\"c_title \">\n<h3 id=\"title-of-a-story\" class=\"c-title  a-font-primary-medium-m lrv-u-padding-b-050 u-letter-spacing-0028@mobile-max\">\n<p>\t\t\t\t\tDef Jam Strikes Joint Venture With Nigeria-Based Native Records to Develop African\u00a0Talent\t\t<\/p>\n<\/h3><\/div>\n<p><time class=\"c-timestamp  a-font-primary-medium-xxs lrv-u-color-brand-primary lrv-u-order-100\" datetime=\"00:00-YY-DD-MM\"><br \/>\n\t12\/08\/2023<br \/>\n<\/time><\/p><\/div>\n<p>\t\t<\/a><\/p>\n<\/div><\/div>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tNATIVE Networks, which comprises <em>NATIVE<\/em> magazine and NATIVE Records, launched the NATIVELAND Festival in 2016, with Burna Boy, Skepta and J Hus headlining. Since then, the festival has hosted the likes of Davido, Wizkid, Tems, Rema, Ckay, Mayorkun, Dave, Amaarae, Koffee and Naira Marley over the years, for editions in 2017, 2018, 2019 and 2021.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tLast September, NATIVE signed a global <a href=\"https:\/\/www.billboard.com\/pro\/def-jam-native-records-partnership-african-artists-development\/\">joint venture deal with Def Jam<\/a> to sign and develop African artists, becoming the first African label to strike a joint venture with the legendary hip-hop label. At the time, Def Jam chairman\/CEO Tunji Balogun said, \u201cAs we build a culture here at Def Jam that connects the best in the global Black music diaspora \u2014 from hip-hop and R&amp;B to reggae, Afrobeats and more \u2014 clearly some of the best, most vital, interesting and cutting-edge new artists and sounds in music today are coming out of the continent.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tSince then, the venture signed a deal with ODUMODUBLVCK, who has had a big year behind high-profile guest spots and his own huge hit \u201cDECLAN RICE,\u201d as well as Teezee, Smada and more.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tIn addition to the headliners, the festival will also feature Amaarae, Shallipoppi, Cruel Santino, Boj, Sarz, Bloody Civilian and Crayon, among others.<\/p>\n<\/div>\n<\/div>\n<p><a href=\"https:\/\/www.billboard.com\/music\/concerts\/nativeland-festival-arya-starr-uncle-waffles-odumodublvck-1235547153\/\">Aller \u00e0 la source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>NATIVELAND, the festival put on by Nigerian creative content and media company NATIVE Networks in Lagos for the past half decade, is returning for its fifth iteration on Dec. 22. This year, the fest will be headlined by rising African stars Ayra Starr, ODUMODUBLVCK, Uncle Waffles and Lancey Foux at SOL Beach on Victoria Island [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[17],"tags":[],"class_list":["post-63035","post","type-post","status-publish","format-standard","hentry","category-musique","et-doesnt-have-format-content","et_post_format-et-post-format-standard"],"_links":{"self":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/posts\/63035","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/comments?post=63035"}],"version-history":[{"count":0,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/posts\/63035\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/media?parent=63035"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/categories?post=63035"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/tags?post=63035"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}