{"id":62810,"date":"2023-12-07T12:05:56","date_gmt":"2023-12-07T17:05:56","guid":{"rendered":"https:\/\/www.cyberlego.com\/web\/2023\/12\/07\/after-a-breakthrough-2023-karol-g-eyes-global-domination-i-want-more\/"},"modified":"2023-12-07T12:05:56","modified_gmt":"2023-12-07T17:05:56","slug":"after-a-breakthrough-2023-karol-g-eyes-global-domination-i-want-more","status":"publish","type":"post","link":"https:\/\/www.cyberlego.com\/web\/2023\/12\/07\/after-a-breakthrough-2023-karol-g-eyes-global-domination-i-want-more\/","title":{"rendered":"After a Breakthrough 2023, Karol G Eyes Global Domination: \u2018I Want\u00a0More\u2019\u00a0"},"content":{"rendered":"<p><!-- no image --><\/p>\n<div>\n<!-- do not apply CSS styles to this element! --><\/p>\n<div class=\"pmc-paywall\">\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t<strong>\u201cI forgot to wear the knee pads,\u201d<\/strong> <a href=\"https:\/\/www.billboard.com\/artist\/karol-g\/\" target=\"_blank\" rel=\"noreferrer noopener\">Karol\u00a0G<\/a> says ruefully. \u201cI\u2019m going to have scrapes.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tShe beams. For a soaking wet pop star who has just been dragged through a shallow pool, Karol looks remarkably happy.<\/p>\n<div class=\"injected-related-story \/\/ lrv-u-margin-tb-2 lrv-u-border-t-1 lrv-u-border-b-1 lrv-u-padding-t-050 lrv-u-padding-b-075 lrv-u-border-color-grey\">\n<div class=\"a-heading-border a-heading-border-background-color-grey a-heading-border-height-075 lrv-u-margin-b-075 lrv-u-margin-b-050@mobile-max\">\n<h3 id=\"title-of-a-story\" class=\"c-title  lrv-u-color-brand-primary a-font-primary-bold-s lrv-u-text-transform-uppercase lrv-u-padding-r-1 a-article-related-module-title a-article-related-module-title--color-brand-primary\">\n<p>\t\t\t\t\tRelated\t\t<\/p>\n<\/h3><\/div>\n<div class=\"o-card lrv-u-flex\">\n<p>\t\t\t<a tabindex=\"0\" href=\"https:\/\/www.billboard.com\/photos\/karol-g-photos-billboard-cover-shoot-1235539858\/\" class=\"lrv-u-flex lrv-a-unstyle-link lrv-u-color-brand-primary:hover\"><\/p>\n<div class=\"o-card__image-wrap lrv-u-flex-shrink-0 u-flex-basis-144 u-flex-basis-96@mobile-max\">\n<div class=\"c-lazy-image  lrv-u-height-100p\">\n<div class=\"a-crop-3x2 a-crop-1x1@mobile-max lrv-u-height-100p\">\n<p>\t\t\t\t\t\t<img decoding=\"async\" class=\"c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"https:\/\/www.billboard.com\/wp-content\/themes\/vip\/pmc-billboard-2021\/assets\/public\/lazyload-fallback.gif\" data-lazy-src=\"https:\/\/www.billboard.com\/wp-content\/uploads\/2023\/12\/cover-karol-g-billboard-2023-bb16-vijat-mohindra-7-1548.jpg?crop=0px%2C9px%2C1518px%2C940px&amp;resize=237%2C147\" alt=\"Karol\u00a0G photographed November\u00a011, 2023 at The Powder Room Studio in Los Angeles.\" data-lazy-srcset=\"\" data-lazy-sizes=\"\" height=\"\" width=\"\"><\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"o-card__content lrv-u-flex lrv-u-flex-direction-column lrv-u-justify-content-center lrv-u-padding-lr-1 lrv-u-padding-lr-075@mobile-max\">\n<div class=\"o_category \">\n\t\t\t\t\t<\/div>\n<div class=\"c_title \">\n<h3 id=\"title-of-a-story\" class=\"c-title  a-font-primary-medium-m lrv-u-padding-b-050 u-letter-spacing-0028@mobile-max\">\n<p>\t\t\t\t\tKarol G: Photos From the Billboard Cover\u00a0Shoot\t\t<\/p>\n<\/h3><\/div>\n<p><time class=\"c-timestamp  a-font-primary-medium-xxs lrv-u-color-brand-primary lrv-u-order-100\" datetime=\"00:00-YY-DD-MM\"><br \/>\n\t12\/07\/2023<br \/>\n<\/time><\/p><\/div>\n<p>\t\t<\/a><\/p>\n<\/div><\/div>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tMoments before, a group of writhing, shirtless male dancers had lifted Karol, dressed in a white bikini and transparent baggy pants, high above the water as she performed a medley of songs from her unprecedented past year in music, including material from her chart-topping February album, <em>Ma\u00f1ana Ser\u00e1 Bonito<\/em>; the edgier August follow-up, <em>Ma\u00f1ana Ser\u00e1 Bonito (Bichota Season)<\/em>; and a small teaser of her new single with Kali Uchis, \u201cLabios Mordidos.\u201d Her arms knifed back-and-forth through the pool in fierce synchronicity with her platoon of dancers \u2014 all water-drenched sexiness, but a punishing physical routine nonetheless. After Karol dries off, wrings out her pants and gets her glam touched up, she\u2019ll do it all over again.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cI want it to be spectacular,\u201d she says matter-of-factly of the roughly four-minute Billboard Latin Music Awards performance. To that end, she enlisted renowned choreographer Parris Goebel, whose work includes Rihanna\u2019s Super Bowl halftime show performance, to continue pushing her as a dancer. \u201cDance doesn\u2019t come so easy to me,\u201d Karol admits. \u201cTo do the things I do, I have to rehearse a lot.\u201d Earlier this year, Goebel choreographed Karol\u2019s MTV Video Music Awards performance.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cShe understands what I want to express in my movements, and also, she gets something out of me that I\u2019m still in the process of understanding,\u201d Karol says. \u201cI\u2019ve learned a lot about myself this year. Even though it would seem I\u2019ve arrived at a point where I could relax and let things run, life keeps showing me that I\u2019ve still got a lot of things to do, a lot of things to give.\u201d<\/p>\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/RPcGDkjyhlI?version=3&amp;rel=1&amp;showsearch=0&amp;showinfo=1&amp;iv_load_policy=1&amp;fs=1&amp;hl=en-US&amp;autohide=2&amp;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe>\n<\/div>\n<\/figure>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tTwenty-four hours later, Karol is calm (and dry) in a quiet Los Angeles studio, talking with her usual expressiveness and candor in sentences punctuated by crescendos, accents and exclamations and augmented by enthusiastic gesticulations. In her many music videos, Karol usually presents one of two ways. There\u2019s the <em>bichota<\/em>, or badass, sexy and powerful and not afraid to show it. And then there\u2019s the smiling (or occasionally melancholy) girl next door who enjoys celebrating love and doesn\u2019t shy from displays of vulnerability. In person, the young woman born Carolina Garc\u00eda in Medell\u00edn, Colombia, is all those things, but she\u2019s also warm, exuberant and disarmingly earnest, a demeanor that has remained intact through my many encounters with her over the years, even as her popularity has soared.<\/p>\n<p>\t\t\t<script id=\"connatix_contextual_player_d6a08459-4caf-4a83-b848-2392a7f94b61_1\">\n\t\t\t\t\t\tcnx.cmd.push(function() {\n\t\t\tcnx({\n\t\t\t\tsettings: {\n\t\t\t\t\tplugins: {\n\t\t\t\t\t\tpmcAtlasMG: {\n\t\t\t\t\t\t\tiabPlcmt: 2,\n\t\t\t\t\t\t}\n\t\t\t\t\t}\n\t\t\t\t},\n\t\t\t\tplayerId: \"4057afa6-846b-4276-bc63-a9cf3a8aa1ed\",\n\t\t\t\t\t\t\t\tmediaId: \"d6a08459-4caf-4a83-b848-2392a7f94b61\",\n\t\t\t\t\t\t\t}).render(\"connatix_contextual_player_d6a08459-4caf-4a83-b848-2392a7f94b61_1\");\n\t\t});\n\t\t\t\t\t<\/script><\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tHer hair is pulled back in a tousled ponytail, its platinum color matching the short, clingy silk dress that shows off her sculpted physique. At 32 years old, Karol has worked hard to look like this. Earlier this year, her doctor prescribed an eating plan to alleviate a long-standing colon disorder; at the same time, after a lifetime of exercising, she upped her training regime to be able to perform for three hours in a stadium. \u201cI wanted to be healthy, and I needed to do a ton of cardio for the shows. And my body began to change,\u201d she says. \u201cIt was beautiful because I\u2019d always been told certain changes took time, and it was true.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tYou could say the same of Karol\u2019s upward career trajectory. She just wrapped an extraordinary year in which she became the first Latina woman (and second artist ever) to top the <a href=\"https:\/\/www.billboard.com\/charts\/billboard-200\/\" target=\"_blank\" rel=\"noreferrer noopener\">Billboard\u00a0200<\/a> with an all-Spanish-language album (<em>Ma\u00f1ana Ser\u00e1 Bonito<\/em>); the top female Latin artist on <em>Billboard<\/em>\u2019s year-end charts (behind only Bad Bunny and Peso Pluma); and the winner of album of the year at November\u2019s Latin Grammys, as well as urban album of the year \u2014 the first woman to win the latter.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tKarol is also the first Latina (and still one of only a few women) to headline a global stadium tour and the highest-grossing Latin touring artist of the year by far. According to Billboard Boxscore, in 2023, she grossed $146.9\u00a0million from just 19 shows and sold 843,000 tickets through Nov.\u00a019, almost doubling the $86.7\u00a0million the Latin runner-up, RBD, grossed from 18 shows in the same period.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1548\" height=\"1024\" src=\"https:\/\/www.billboard.com\/wp-content\/uploads\/2023\/12\/cover-karol-g-billboard-2023-bb16-vijat-mohindra-7-1548.jpg?w=1024\" alt=\"Karol\u00a0G photographed November\u00a011, 2023 at The Powder Room Studio in Los Angeles.\" class=\"wp-image-1235539850\" srcset=\"https:\/\/www.billboard.com\/wp-content\/uploads\/2023\/12\/cover-karol-g-billboard-2023-bb16-vijat-mohindra-7-1548.jpg 1548w, https:\/\/www.billboard.com\/wp-content\/uploads\/2023\/12\/cover-karol-g-billboard-2023-bb16-vijat-mohindra-7-1548.jpg?resize=300,198 300w, https:\/\/www.billboard.com\/wp-content\/uploads\/2023\/12\/cover-karol-g-billboard-2023-bb16-vijat-mohindra-7-1548.jpg?resize=942,623 942w\" sizes=\"(min-width: 87.5rem) 1000px, (min-width: 78.75rem) 681px, (min-width: 48rem) 450px, (max-width: 48rem) 100vw\"><figcaption class=\"wp-element-caption\">Karol\u00a0G photographed November\u00a011, 2023 at The Powder Room Studio in Los Angeles. Balenciaga jacket, Intimissimi underwear, Replika Vintage shoes.<\/figcaption><\/figure>\n<\/div>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tBeyond her accolades \u2014 or perhaps, more accurately, behind them \u2014 is Karol\u2019s shrewd business sense. Her long-standing recording agreement with Universal Music Latino, which signed her to her first major deal in 2016, ended after <em>Ma\u00f1ana Ser\u00e1 Bonito<\/em> came out in February. Instead of re-upping or accepting any of the \u201cincredible\u201d deals she says other labels offered, she launched her own Bichota Records, invested in its staff and infrastructure \u2014 much of it based in her native Colombia \u2014 and inked a distribution deal with Interscope that provides her with that company\u2019s full, multinational support and staff but lets her keep her masters moving forward, including <em>Bichota Season<\/em>\u2019s.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cWe wanted to stay in the Universal family,\u201d says Noah Assad, who has managed Karol since 2020, now through his Habibi Management. \u201cThey\u2019re the ones who bet on her in the beginning, and we believe in longevity. No one knows an artist more than the infrastructure who had you in the beginning.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tEven so, he adds, \u201cShe was ready to build her own label, her own structure, her own team. She was already betting on herself without getting the gain. Independence is not just being independent; she had to build this whole infrastructure. Not every artist is made for independence, but knowing that she could [be] made it the right decision.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tLanding Karol, says Interscope executive vp Nir Seroussi, came from \u201ca very practical conversation that I had with [manager and friend] Noah, asking, \u2018What do you want?\u2019 And he said, \u2018She\u2019s a boss. She wants to feel empowered, and she\u2019s ambitious. She wants to have a seat at the table with the Billie Eilishes and the Olivia [Rodrigos] of the world.\u2019\u00a0\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tKarol\u2019s message to the label, Seroussi recalls, was clear: \u201cI\u2019ve come this far. I want more. I want to sit next to general-market artists because that\u2019s how I feel: Latina but with an A-league fan base.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tBut as she eyes mainstream global stardom, Karol is, as usual, prepared to be patient.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cIt\u2019s a fine line,\u201d she notes. \u201cIn that rush to go global, music can lose its essence. So we\u2019re going step by step. Yes, they\u2019ve brought proposals [to the table], but I\u2019m not in a rush. It would be amazing to fill stadiums in Asia, for example, but I truly feel happy and thankful with what I\u2019m doing today. We\u2019ll find the way.\u201d<\/p>\n<hr class=\"separator larva \/\/ lrv-u-border-t-1 lrv-u-margin-l-00 u-width-135 lrv-u-margin-tb-00 u-width-100p  u-border-t-4\">\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t<strong>In an era of ever <\/strong>more rapid rises to stardom for Latin artists \u2014 witness Peso Pluma and, before him, Bad Bunny \u2014 Karol\u00a0G\u2019s ascent has been steady but slow, even laborious, and compounded by being a woman in a Latin world where female-led hits historically are scant. She started as a child pop act, competing on Colombia\u2019s <em>X\u00a0Factor<\/em> at 14, and didn\u2019t hail from the barrio but from a solid middle-class family. When reggaet\u00f3n descended on her native Medell\u00edn, she got hooked, but pursuing a career in the genre presented additional hurdles: She started recording and performing it at a time when men completely dominated the genre \u2014 as they still do \u2014 and she was considered an oddity, facing a highly skeptical industry: Aside from Ivy Queen a generation before, there weren\u2019t any other women to measure her against.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tBut alongside her producer\/co-writer Ovy on the Drums, Karol developed a sound \u2014 melodic, lyrically conversational, sparsely arranged and open to experimentation \u2014 that was very much geared toward women, touching on themes of empowerment and vulnerability with a genuinely personal point of view and embracing sexuality without being too overtly sexual. Stars like Nicky Jam and J\u00a0Balvin endorsed her and recorded with her, and in 2016, Universal signed her.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cPeople got \u2018married\u2019 to Karol\u00a0G,\u201d says Raymond Acosta, head of talent management for Habibi, which also represents Bad Bunny, Eladio Carri\u00f3n and Mora. \u201cHer fans, even when they disagree with her, see her as a sister. For many of them, she\u2019s not simply an artist. She\u2019s family.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tA prolific, and by all accounts tireless recording artist, Karol built her fan base by being sincere on social media, by constantly releasing music and by maintaining a clear, consistent vision of who she was and what she wanted. Her debut album, 2017\u2019s <em>Unstoppable<\/em>, released when she was 26, debuted at No.\u00a02 on <em>Billboard<\/em>\u2019s <a href=\"https:\/\/www.billboard.com\/charts\/latin-albums\/\" target=\"_blank\" rel=\"noreferrer noopener\">Top Latin Albums<\/a> chart, back when she had 3.5\u00a0million Instagram followers; today, she has 70\u00a0million.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tHer first big hits were collaborations with men, beginning with \u201cAhora Me Llama\u201d with Bad Bunny in 2017, which peaked at No.\u00a010 on <a href=\"https:\/\/www.billboard.com\/charts\/latin-songs\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hot Latin Songs<\/a>. Her first No.\u00a01 was 2018\u2019s \u201cDame Tu Cosita,\u201d alongside El Chombo and Pitbull. By then, Karol had been at Universal for three years without a massive hit of her own. All around her, <em>reggaetoneros<\/em> were scoring quick Hot Latin Songs No.\u00a01s, even as she relentlessly released music; to date, she has logged 60 entries on the multimetric chart, the most for a Latin female artist.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cI started in 2006, and now it\u2019s 2023,\u201d says Karol bluntly. \u201cMy first songs were 15, 16 years ago. You spend all that time working and thinking, \u2018When is <em>my<\/em> time?\u2019 People on social media always show the goal: the cars, the money, the luxury goods, and everyone at home is thinking, \u2018Why doesn\u2019t that happen to <em>me<\/em>?\u2019 But it\u2019s not that easy. Everything has a process. Yes, I sometimes had doubts, but if I didn\u2019t do this, what was I going to do? I <em>am<\/em> music. Every time anything happens to me, I want to write a song. <em>Everything<\/em> for me is a song.\u201d<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1240\" height=\"1860\" src=\"https:\/\/www.billboard.com\/wp-content\/uploads\/2023\/12\/cover-karol-g-billboard-2023-bb16-vijat-mohindra-3-1240.jpg?w=683\" alt=\"Karol\u00a0G photographed November\u00a011, 2023 at The Powder Room Studio in Los Angeles.\" class=\"wp-image-1235539851\" srcset=\"https:\/\/www.billboard.com\/wp-content\/uploads\/2023\/12\/cover-karol-g-billboard-2023-bb16-vijat-mohindra-3-1240.jpg 1240w, https:\/\/www.billboard.com\/wp-content\/uploads\/2023\/12\/cover-karol-g-billboard-2023-bb16-vijat-mohindra-3-1240.jpg?resize=200,300 200w\" sizes=\"(min-width: 87.5rem) 1000px, (min-width: 78.75rem) 681px, (min-width: 48rem) 450px, (max-width: 48rem) 100vw\"><figcaption class=\"wp-element-caption\">Tiffany Brown catsuit and jacket, Retrof\u00eate x Keren Wolf earrings.<\/figcaption><\/figure>\n<\/div>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tFinally, in fall 2019, she released <em>the<\/em> song: \u201cTusa,\u201d a track about getting over heartbreak, which she wrote with Ovy on the Drums and Keityn and recorded with Nicki Minaj. It spent four weeks at No.\u00a01 on Hot Latin Songs, underscoring Karol\u2019s status as a Latin artist to contend with, who could collaborate with a top American rapper, while cementing her place as a woman who could relate to other women, tell their stories, voice their concerns, vent for them. (It also established the potent trifecta of Karol, Ovy and Keityn, which has since churned out a succession of chart-topping hits including the No.\u00a01s \u201cProvenza\u201d and \u201cTQG\u201d with Shakira.)\u00a0<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cAs a woman, she has always had a very clear notion of her identity and what she wants to tell fans, and she has taken that female power to the next level, making women feel like bichotas,\u201d says Ovy, referring to the title of the global Karol hit that has become synonymous with female power. \u201cShe has always been very clear about what she wants to musically show the world, and as her producer from day one, I\u2019ve always understood every move she makes. Anything she has in her mind, I turn into music.\u201d<\/p>\n<hr class=\"separator larva \/\/ lrv-u-border-t-1 lrv-u-margin-l-00 u-width-135 lrv-u-margin-tb-00 u-width-100p  u-border-t-4\">\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t<strong>There is a definite line <\/strong>between stardom and superstardom, and for several years, Karol\u00a0G inched ever closer to the latter, yet didn\u2019t quite reach it. She played clubs, festivals, shows throughout Latin America, anything to be seen, but never had a proper routed headlining tour. Still, her second album, 2019\u2019s <em>Ocean<\/em>, debuted at No.\u00a02 on Top Latin Albums, and she became the top Latin female artist on <em>Billboard<\/em>\u2019s year-end charts, a spot she has maintained ever since. She also toured the United States for the first time as a guest on Gloria Trevi\u2019s 21-date <em>Diosa de la Noche<\/em> trek.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tIn 2021, she got her first Top Latin Albums No.\u00a01 with her intensely personal <em>KG0516<\/em> and launched her first headlining tour, playing theaters. The Bichota Tour \u2014 named after the single but by now synonymous with Karol herself \u2014 grossed $15.4\u00a0million, sold 214,000 tickets and opened Karol\u2019s eyes to possibilities she hadn\u2019t seriously considered. A major catalyst was the icy blue wigs \u2014 matching Karol\u2019s hair color on the album cover and her cold, vulnerable state of mind \u2014 that fans took to wearing to the shows, an unprecedented display of fandom for a Latin artist.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cI think it was the way each person connected more closely with me,\u201d Karol reflects. \u201cIt wasn\u2019t just the blue wigs. I noticed [later] so many people changing their hair color in step with me. I thought it was extraordinary how a hair color can define a moment in your life.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tMore importantly, \u201cI realized that, thank God, this Karol\u00a0G thing was a family and not a moment. I felt these people were there with me and would always be there, no matter what,\u201d she says earnestly. Reading social media comments guided her. Fans who had seen her years before in a club now wanted to see her in a theater. \u201cI began to understand there was a connection. When someone came and said, \u2018I think you\u2019re ready to do arenas,\u2019 I thought, \u2018Why not? If 3,000 people saw me in a theater, it means there are 12,000 more people who didn\u2019t see me. Let\u2019s go sell arenas.\u2019\u00a0\u201d<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1240\" height=\"1860\" src=\"https:\/\/www.billboard.com\/wp-content\/uploads\/2023\/12\/cover-karol-g-billboard-2023-bb16-vijat-mohindra-2-1240.jpg?w=683\" alt=\"Karol\u00a0G photographed November\u00a011, 2023 at The Powder Room Studio in Los Angeles.\" class=\"wp-image-1235539852\" srcset=\"https:\/\/www.billboard.com\/wp-content\/uploads\/2023\/12\/cover-karol-g-billboard-2023-bb16-vijat-mohindra-2-1240.jpg 1240w, https:\/\/www.billboard.com\/wp-content\/uploads\/2023\/12\/cover-karol-g-billboard-2023-bb16-vijat-mohindra-2-1240.jpg?resize=200,300 200w\" sizes=\"(min-width: 87.5rem) 1000px, (min-width: 78.75rem) 681px, (min-width: 48rem) 450px, (max-width: 48rem) 100vw\"><figcaption class=\"wp-element-caption\">Paum\u00e9 Los Angeles bodysuit, Jimmy Choo shoes.<\/figcaption><\/figure>\n<\/div>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe ensuing $trip Love arena tour in 2022 grossed $72.2\u00a0million and sold 424,000 tickets. Which again made Karol and her team consider bigger venues \u2014 in this case, stadiums.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cIt\u2019s sort of mind-boggling to sit here in early November 2023 and think that in November 2021 she was starting her first headline tour of North America ever,\u201d says UTA partner Jbeau Lewis, booking agent for Karol and Bad Bunny, among others. \u201cThe fact that she headlined predominantly theaters in 2021, then arenas in 2022, then jumped to stadiums in 2023 is unprecedented for any genre. I think it\u2019s easy to talk about Karol as a leader in Latin music, but based on the success she has had, especially in this year, she should be spoken about in the same breath as Taylor or Beyonc\u00e9.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tA year ago, Karol and her team weren\u2019t even contemplating a stadium tour. The plan was to finish the arena tour in 2022, release <em>Ma\u00f1ana Ser\u00e1 Bonito<\/em> in February 2023 and take a break \u2014 as much for herself as for her fans, who had seen her tour two years in a row \u2014 save for three Puerto Rico stadium shows in early March.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThen, <em>Ma\u00f1ana Ser\u00e1 Bonito<\/em> exploded. When Karol played the first of the three Puerto Rico dates, she included a handful of the album\u2019s songs, accompanied by her guitarist. Fans clamored for more, and by the third date, she was performing the entire album \u2014 and fans were singing along to every word.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cAt that point, I realized I had to be very, very aware of what was happening with this music,\u201d she says. After playing three stadium dates where fans knew all her brand-new material, she felt the moment was ripe for her to hit the road again.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tA Karol\u00a0G concert is a bit of a spiritual experience, one that unites multiple generations of Latin women under a single roof. Grandmothers and children cry in unison; professional women let their hair down and wear different-colored wigs. And in a twist, men know the songs, too.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cThe most beautiful thing about my shows is people arrive with the intention to heal,\u201d Karol says. \u201cTheir intentions are so beautiful that when I go onstage and all that energy is directed toward me, I feel like a battery that\u2019s recharging and filling up, and sometimes I cry a lot in my shows. I try not to, but my heart feels like it\u2019s going to burst.\u201d<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1240\" height=\"1860\" src=\"https:\/\/www.billboard.com\/wp-content\/uploads\/2023\/12\/cover-karol-g-billboard-2023-bb16-vijat-mohindra-5-1240.jpg?w=683\" alt=\"Karol\u00a0G photographed November\u00a011, 2023 at The Powder Room Studio in Los Angeles.\" class=\"wp-image-1235539853\" srcset=\"https:\/\/www.billboard.com\/wp-content\/uploads\/2023\/12\/cover-karol-g-billboard-2023-bb16-vijat-mohindra-5-1240.jpg 1240w, https:\/\/www.billboard.com\/wp-content\/uploads\/2023\/12\/cover-karol-g-billboard-2023-bb16-vijat-mohindra-5-1240.jpg?resize=200,300 200w\" sizes=\"(min-width: 87.5rem) 1000px, (min-width: 78.75rem) 681px, (min-width: 48rem) 450px, (max-width: 48rem) 100vw\"><figcaption class=\"wp-element-caption\">Replika Vintage bra, BIG HORN eyewear, Paum\u00e9 Los Angeles bracelets and earrings.<\/figcaption><\/figure>\n<\/div>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tAfter her arena tour, Karol had been able to summon the same energy for her Puerto Rico stadium shows. Now the challenge was to extend that into a full stadium tour.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cThe first step was sitting down and making the decision to do stadiums. This was the subject of a lot of discussion with my team. Someone said, \u2018You\u2019re going to play stadiums? Beyonc\u00e9 plays stadiums. Taylor Swift plays stadiums. Are you ready for that?\u2019 I said, \u2018No, I\u2019m not ready. But I will be.\u2019\u00a0\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tHer team crunched numbers and came up with six safe markets. Those six dates quickly became nine when New York, Los Angeles and Miami sold out and second dates had to be added. From there, the tour mushroomed to 16 dates in 13 cities.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tLess than the team being resistant to the tour, Lewis says, \u201cIt just wasn\u2019t the plan. Generally speaking, when you go out and tour in stadiums, you need 18 months to a year to execute. We made the decision in March to go out on tour in August, with a very short runway. But all of the signals were there. There was such demand. Rolling immediately into second nights in Los Angeles, Miami and New York was incredible, and that gave the team confidence to say, \u2018Let\u2019s add more cities to this tour.\u2019 Then doing things like her headlining Lollapalooza and coming back six weeks later in Chicago and selling 52,000 tickets in Soldier Field, that\u2019s really unprecedented.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tFor Karol, the crash course of preparing to play stadiums came with intense pressure: Not only would she be performing for crowds of 50,000 or more, she would be doing it during the same summer as the <em>Renaissance<\/em> and Eras tours. \u201cKarol\u00a0G couldn\u2019t be the one who looked like she had no business doing it,\u201d she says.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cIt was an enormous personal challenge, from how I looked, to how I thought, to how I put it together,\u201d she continues. \u201cI didn\u2019t feel I was ready until I saw the videos from the first two dates. I always judge myself horribly, and nothing is exactly how I want it. But in this tour, as a woman, I played the videos and said, \u2018Wow, I love what I see.\u2019\u00a0\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tIncorporating new music presented its own challenge. Soon after announcing the tour, Karol released <em>Ma\u00f1ana Ser\u00e1 Bonito: Bichota Season<\/em>, a companion set that highlighted a completely different side of her: tougher, sexier, more experimental. To explain it, she wrote a book about the two versions of herself represented in the two albums and handed it to her tour designer. \u201cI said, \u2018This is my story. This is Carolina\u2019s book, and I want her to be a siren.\u2019 And they found the way to put it all into the show.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tWhile top Latin touring acts have long played stadium dates in Latin America, the notion of a conceptual tour is still relatively rare, and in the United States, only a few Latin artists have done multicity stadium tours. Karol benefited from the expertise of her team, including Assad and Lewis, which had already put together Bad Bunny\u2019s two stadium tours, as well as the rock-solid family foundation that\u2019s an intrinsic part of her business structure. In addition to Acosta, who handles her day-to-day at Habibi, since at least 2019, her sister, Jessica Giraldo, has also functioned as a \u201c360,\u201d overseeing all aspects of Karol\u2019s career, including the growing Bichota Records and its staff; her Medell\u00edn office, Girl Power, which runs her merchandise business, among other projects; and her philanthropic Con Cora (\u201cWith Heart\u201d) Foundation.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cStrategically, we have a great structure, and there are many, many people focused on massifying Karol\u2019s vision,\u201d says Giraldo, an attorney. \u201cThe big change Noah brought when he came on was globalizing the project. He opened the door to big mainstream festivals and big deals, for example. Raymond is his right hand in this project. And I\u2019m the connection between the artist and everything else. I know Karol perfectly well; she\u2019s my sister. But on the professional side, I\u2019ve learned to understand her vision and execute it.\u201d<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1548\" height=\"1024\" src=\"https:\/\/www.billboard.com\/wp-content\/uploads\/2023\/12\/cover-karol-g-billboard-2023-bb16-vijat-mohindra-1-1548.jpg?w=1024\" alt=\"Karol\u00a0G photographed November\u00a011, 2023 at The Powder Room Studio in Los Angeles.\" class=\"wp-image-1235539854\" srcset=\"https:\/\/www.billboard.com\/wp-content\/uploads\/2023\/12\/cover-karol-g-billboard-2023-bb16-vijat-mohindra-1-1548.jpg 1548w, https:\/\/www.billboard.com\/wp-content\/uploads\/2023\/12\/cover-karol-g-billboard-2023-bb16-vijat-mohindra-1-1548.jpg?resize=300,198 300w, https:\/\/www.billboard.com\/wp-content\/uploads\/2023\/12\/cover-karol-g-billboard-2023-bb16-vijat-mohindra-1-1548.jpg?resize=942,623 942w\" sizes=\"(min-width: 87.5rem) 1000px, (min-width: 78.75rem) 681px, (min-width: 48rem) 450px, (max-width: 48rem) 100vw\"><figcaption class=\"wp-element-caption\">Balenciaga jacket, Intimissimi underwear, Replika Vintage shoes.<\/figcaption><\/figure>\n<\/div>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tWhile families and musical careers don\u2019t always mesh, Karol\u2019s has been an organic part of her structure from the very outset of her journey. Her father, a musician, fostered Karol\u2019s ambitions, managed her until she signed with Universal and was the only person to join her onstage when she won the Latin Grammy for best new artist in 2018. Today, he isn\u2019t part of her actual business, but he <em>is<\/em> part of her personal support network and, along with her mother, a constant presence at her shows and milestone moments, including this year\u2019s Latin Grammys and Billboard Latin Music Awards, where he sat by her side.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cMy family is everything to me,\u201d Karol says. \u201c[Fame] conditions real friendships and real relationships. Having my family \u2014 the most real and pure thing \u2014 around me makes me feel I\u2019m not living in an ephemeral world where everything is transitory. Having them around me is also my way of thanking them for everything they did for me.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThat backbone will be essential come February, when Karol kicks off her 20-date Latin American stadium tour before an expected European run \u2014 all told, a seven-month trek, her longest time on the road yet. As ever, while on tour, she\u2019ll link up with Ovy on the Drums and other writers for sessions to maintain a constant output of singles.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tBut at this point in her life, she\u2019s ready to handle it all.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cIf you ask me what I\u2019m most proud of in the past year, it\u2019s the independence we accomplished,\u201d Assad says. \u201cBut I\u2019m very proud of how hard she worked during the pandemic, going from the pandemic to theaters to arenas to stadiums. That all happened from 2020 to 2023, and that\u2019s just amazing.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tBeyond music, Karol will make her acting debut on the Netflix scripted drama series <em>Griselda<\/em> alongside Sof\u00eda Vergara in January. And her Con Cora Foundation for women, launched this year, already has ongoing projects in sports, education and rehabilitation, including a program with the Houston Space Center to send Colombian teens to visit NASA.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cI\u2019m bummed this era will end because definitely it\u2019s the time I reaped what I sowed,\u201d Karol says. \u201cAll these years working for something, and finally, that something is working for me. All these things I thought could happen, I trusted they would, and they did.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tWhen asked what comes next, Karol hesitates for a moment, as if wanting even more would seem too greedy for someone who already has so much.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cI\u2019d love for my music to be heard everywhere, and, truthfully, I\u2019d like my name to be heard all over the world,\u201d she finally says. \u201cLast year, we went to Santorini [Greece], to Kenya, to Dubai [United Arab Emirates], on holiday. And when people asked us where we were from and I said, \u2018Colombia,\u2019 the reaction always was, \u201cOh, Shakira, Shakira.\u2019\u00a0\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tAnd then, in typical, demonstrative Karol\u00a0G fashion, she holds up her arm to me. \u201cSee? I get goose bumps just thinking about it because that must be the ultimate. To have everyone in the world know your name.\u201d<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"1950\" src=\"https:\/\/www.billboard.com\/wp-content\/uploads\/2023\/12\/cover-karol-g-billboard-2023-bb16-12092023-1500.jpg?w=788\" alt=\"Karol G, Billboard Cover December 9, 2023\" class=\"wp-image-1235543353\" srcset=\"https:\/\/www.billboard.com\/wp-content\/uploads\/2023\/12\/cover-karol-g-billboard-2023-bb16-12092023-1500.jpg 1500w, https:\/\/www.billboard.com\/wp-content\/uploads\/2023\/12\/cover-karol-g-billboard-2023-bb16-12092023-1500.jpg?resize=231,300 231w\" sizes=\"(min-width: 87.5rem) 1000px, (min-width: 78.75rem) 681px, (min-width: 48rem) 450px, (max-width: 48rem) 100vw\"><\/figure>\n<\/div>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t<a href=\"https:\/\/shop.billboard.com\/\"><em>This story will appear in the Dec. 9, 2023, issue of <\/em>Billboard.<\/a><\/p>\n<\/p>\n<\/div>\n<\/div>\n<p><a href=\"https:\/\/www.billboard.com\/music\/features\/karol-g-billboard-number-ones-cover-story-interview-1235543865\/\">Aller \u00e0 la source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cI forgot to wear the knee pads,\u201d Karol\u00a0G says ruefully. \u201cI\u2019m going to have scrapes.\u201d She beams. For a soaking wet pop star who has just been dragged through a shallow pool, Karol looks remarkably happy. Related Karol G: Photos From the Billboard Cover\u00a0Shoot 12\/07\/2023 Moments before, a group of writhing, shirtless male dancers had [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[17],"tags":[],"class_list":["post-62810","post","type-post","status-publish","format-standard","hentry","category-musique","et-doesnt-have-format-content","et_post_format-et-post-format-standard"],"_links":{"self":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/posts\/62810","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/comments?post=62810"}],"version-history":[{"count":0,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/posts\/62810\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/media?parent=62810"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/categories?post=62810"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/tags?post=62810"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}