{"id":62595,"date":"2023-12-05T21:03:49","date_gmt":"2023-12-06T02:03:49","guid":{"rendered":"https:\/\/www.cyberlego.com\/web\/2023\/12\/05\/of-course-travis-scott-made-merch-for-his-audemars-piguet-collaboration\/"},"modified":"2023-12-05T21:03:49","modified_gmt":"2023-12-06T02:03:49","slug":"of-course-travis-scott-made-merch-for-his-audemars-piguet-collaboration","status":"publish","type":"post","link":"https:\/\/www.cyberlego.com\/web\/2023\/12\/05\/of-course-travis-scott-made-merch-for-his-audemars-piguet-collaboration\/","title":{"rendered":"Of Course Travis Scott Made Merch for his Audemars Piguet\u00a0Collaboration"},"content":{"rendered":"

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\n\tTravis Scott<\/a> is one of the most successful musical artists of his generation. But in his heart of hearts, he\u2019s really a product person. He relishes creating new things and finding new ways to express his artistic desires. It\u2019s why he told GQ<\/em> <\/a>that he\u2019s \u201cgoing to Harvard for architecture school.\u201d He just wants to make things at the highest level. So, after partnering with Nike, Sony\u2019s PlayStation, McDonald\u2019s, Dior and Fortnite<\/em>, it wasn\u2019t a shock to hear that he partnered with the Swiss luxury watchmaker Audemars Piguet to produce a small batch of the Royal Oak Perpetual Calendar. <\/p>\n

\n\tAfterall, he mentioned it on \u201cMeltdown\u201d off his latest album Utopia<\/em><\/a> <\/em>when he rapped, \u201cWrappin\u2019 the cheese, wrap around me \u2019cause I\u2019ve got property\/ Chocolate AP and chocolate the Vs.\u201d The watch is the final project overseen by Audemars Piguet CEO Fran\u00e7ois-Henry Bennahmias, who has run the company since 2013, and was announced at an event on Nov. 30. <\/p>\n

\n\tThe super-limited 41MM timepiece, encased in a chocolate ceramic case with a brown calfskin strap and \u201cUtopia Is a State of Mind\u201d engraved on the back, was limited to 200 pieces, and, like most Scott collabs, completely sold out. <\/p>\n

\"The<\/figure>\n

\n\tIf you didn\u2019t have $200,000 to drop on a brown watch but still want to rep Cactus Jack and AP, Scott has you covered. On Tuesday (Dec. 5), the \u201cK-Pop\u201d rapper released a capsule collection featuring everything from sweatshirts and T-shirts to robes and slippers. Prices range from $60 for a dad hat to $1,850 for a leather bomber jacket. Every piece is bathed in a familiar brown hue that Scott has used on everything from his Mercedes-Benz G-Wagen to his infamous Batman halloween costume, and now his very own Royal Oak. <\/p>\n

\"The<\/figure>\n

\n\t\u201cWatchmaking, to me, is the ultimate combo of engineering, fashion, tech and design \u2014 a harmony of precision, craftsmanship and perfect timing,\u201d Travis Scott said via press release. \u201cI approached this collaboration similar to sampling or starting a beat, taking inspiration from classics while introducing innovation to push them into the future.\u201d<\/p>\n

\"The<\/figure>\n

\n\tThe entire collection is currently available at Travis Scott\u2019s web shop<\/a>.<\/p>\n<\/div>\n<\/div>\n

Aller \u00e0 la source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Travis Scott is one of the most successful musical artists of his generation. But in his heart of hearts, he\u2019s really a product person. He relishes creating new things and finding new ways to express his artistic desires. It\u2019s why he told GQ that he\u2019s \u201cgoing to Harvard for architecture school.\u201d He just wants to […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[17],"tags":[],"class_list":["post-62595","post","type-post","status-publish","format-standard","hentry","category-musique","et-doesnt-have-format-content","et_post_format-et-post-format-standard"],"_links":{"self":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/posts\/62595","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/comments?post=62595"}],"version-history":[{"count":0,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/posts\/62595\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/media?parent=62595"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/categories?post=62595"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/tags?post=62595"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}