\n
\n \t\t\t\t\tRadio Dominates Hispanic Listening in the U.S., According to New Nielsen\u00a0Report\t\t<\/p>\n<\/h3><\/div>\n
\t\t<\/a><\/p>\n<\/div><\/div>\n
\n\tThat\u2019s Chayanne. How did you<\/em> change?<\/strong><\/p>\n\n\tWell, I had to learn. You have a formula that\u2019s given you a great response for decades. And suddenly, it\u2019s not the same. So you have to adapt. That\u2019s why convincing Chayanne to open up to other things was so major. He\u2019s remained relevant because, first and foremost, people love him. That\u2019s not something you can buy; that\u2019s genuine and that\u2019s something we\u2019ve built through the years. But also, beyond music, for example, we do a lot of campaigns.\u00a0<\/p>\n
\n\tWhat do you mean by campaigns?\u00a0<\/strong><\/p>\n\n\tWe have many commercial campaigns with brands, and that keeps his image relevant in many countries. Lala in Mexico, for example, is a very well-known milk brand and every year we do a national campaign that includes traditional media like television and banners, and digital. [Department store] Falabella has done a Christmas campaign with Chayanne in Chile, Colombia and Peru for five consecutive years. Chayanne\u2019s image is very present.\u00a0<\/p>\n
\n\tWhile you\u2019re doing a lot with digital and social media, radio has been very central to the promotion of this album. Is it a struggle with the label to attack both avenues of promotion?\u00a0<\/strong><\/p>\n\n\tNot at all. It may seem old school but it\u2019s essential for us. And Chayanne has spent his entire life with Sony, and this marketing team is the best. We meet constantly, and they understand perfectly that although he now has a younger audience \u2014 because the age range of his fans is younger now \u2014 he also has a fan base that doesn\u2019t understand social media as well, and still listens to radio and still wants to buy the CD and the poster. Radio is still very important, and radio has embraced Chayanne in every country. Television is also important and continues to sell for us. We have to consider all those elements: the mothers, the aunts, the grandmothers, the daughters. It\u2019s many generations. But, I felt supported one thousand percent [by the label]. I thank my team every day\u2026 They\u2019re all on team Chayanne.\u00a0<\/p>\n
\n\tWhat has been the biggest challenge with this album?\u00a0<\/strong><\/p>\n\n\tThe same one as ever: To get people to love it. Having him do something great and being able to say, \u201cWe did it.\u201d It\u2019s very hard [to stand out] in such a competitive industry where there are so many young artists making hits, and where artists from other generations aren\u2019t as visible. You have to really strive to do something better than the last album. Make a better tour than the last tour. At the end of the day, word of mouth is what gets people to your shows. But in the end, all the pieces fell into place. This album had to come out now, and Chayanne had to be ready.\u00a0<\/p>\n
\n\tI know you\u2019re touring next year. What can you tell me?\u00a0<\/strong><\/p>\n\n\tIt\u2019s throughout all of Iber-America: from Spain to Argentina, going through every single country in Central and South America. For the U.S. I already have a proposal for 40 arena dates. Our last tour was 100 dates, and we had to cut the last five months due to the pandemic. As Alejandro Sober\u00f3n<\/strong> [CEO of OCESA] once said, with Chayanne, you have to sell subscriptions because female fans go see him again and again when he plays. [He] can play a Movistar arena now, and come back months later and do it again. We repeat in a lot of markets. \u00a0<\/p>\n\n\tYou\u2019ve worked with Chayanne for 33 years, 27 of them as his manager. That\u2019s very unusual, especially now, when artists change managers at a very fast clip. To what do you attribute the longevity?\u00a0<\/strong><\/p>\n\n\tI think honesty. And loyalty. The most important thing for me is to look someone in the eyes and know that I\u2019m telling them the truth and they can trust me. That\u2019s the way it\u2019s always been. We\u2019ve disagreed, of course; we have our tempers. But we\u2019ve worked with respect: He respects my work and I respect his.<\/p>\n<\/div>\n<\/div>\n
Aller \u00e0 la source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Latin superstar Chayanne is a chart machine. The Puerto Rican heartthrob boasts a multi-decade streak of 15 albums that have reached the top 10 on Billboard\u2019s Latin Pop Albums chart since his self-titled debut in 1989. Only one other Latin act (Roc\u00edo D\u00farcal) has matched that feat. But Chayanne\u2019s last album was 2014\u2019s En todo […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[17],"tags":[],"class_list":["post-59119","post","type-post","status-publish","format-standard","hentry","category-musique","et-doesnt-have-format-content","et_post_format-et-post-format-standard"],"_links":{"self":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/posts\/59119","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/comments?post=59119"}],"version-history":[{"count":0,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/posts\/59119\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/media?parent=59119"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/categories?post=59119"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/tags?post=59119"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![\"Chayanne\"](\"https:\/\/www.billboard.com\/wp-content\/themes\/vip\/pmc-billboard-2021\/assets\/public\/lazyload-fallback.gif\")
<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n