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\n\tHip-hop heavyweight Chuck D<\/a> of Public Enemy<\/a> and Hall & Oates<\/a> co-founder John Oates<\/a> are among the big names added to the lineup for South by Southwest (SXSW) 2024, set to take place March 8-16 in its traditional home of Austin, TX.<\/p>\n \n\tThe Rock And Roll Hall of Fame-inducted artists ride the second wave of featured speakers for the 38th annual gathering, announced today (Oct. 24), with AMD Lisa Su chair and CEO confirmed as the first keynote speaker.<\/p>\n \n\tFor the 2024 edition of SXSW, Chuck D will participate in the daytime session Def Jam Renewed: The Hip-Hop Legend\u2019s Next 40 years<\/em>, which includes speakers Tunji Balogun (chairman and CEO of Def Jam Recordings), Bryan Biniak (president of Songtradr and GM of Bandcamp) and rapper Lady London<\/a>, for an exploration of the iconic hip-hop label\u2019s roots<\/a>, the decisions that have \u201cpropelled it to global recognition for its creativity, quality, and authenticity,\u201d and more.<\/p>\n \n\tAlso, Oates will discuss Fame, Fortune, and Managing A Hit Music Career<\/em>, in a Q&A with Alex Heiche, founder and CEO of music finance firm Sound Royalties, which will trace the singer and songwriter\u2019s hitmaking career.<\/p>\n \n\t\u201cEvery year at SXSW, we\u2019re privileged to host leaders and trailblazers who have risen to the top of their fields through hard work, thought leadership, and passion for their craft,\u201d comments Hugh Forrest, co-president and chief programming officer.<\/p>\n \n\tAMD\u2019s Su is \u201can innovator who continues to pioneer advancements in the chip industry and new ideas that will accommodate the needs of quickly developing AI-related technologies.\u201d <\/p>\n \n\tThe 2024 SXSW Conference is organized into 24 programming tracks, including advertising & brand experience, artificial intelligence, climate change, creating film & TV, creator economy, culture, design, energy, music & tech, music careers, psychedelics and more.<\/p>\n \n\tAs previously reported<\/a>, British indie band Dry Cleaning, New York punk rockers Bodega, and Swedish alternative act Waterbaby lead the first round of showcasing artists tapped for the South by Southwest Music Festival<\/a> 2024.<\/p>\n \n\tSXSW 2024 is sponsored by Porsche, C4 Energy, and The Austin Chronicle<\/em>. The SXSW\u00a0Schedule<\/a> will launch online Oct. 31, providing a complete rundown of 2024 programming.<\/p>\n \n\tEstablished in 1987 in the Lone Star State, SXSW is both a conference and festivals extravaganza that celebrates the convergence of tech, film and television, music, education, and culture.<\/p>\n \n\tToday\u2019s announcement closely follows the conclusion of the inaugural SXSW Sydney<\/a>. Held Oct. 15-22, SXSW Sydney is a collaboration with TEG, the NSW Government and Destination NSW, and is the brand\u2019s official Asia Pacific leg.<\/p>\n \n\tSXSW signed a \u201clifeline\u201d deal with P-MRC, a joint venture between Penske Media Corporation and MRC, the companies announced in April 2021, making P-MRC a stakeholder and long-term partner with the Austin festival. P-MRC is the parent company of Billboard<\/em>.<\/p>\n \n\tVisit SXSW.com<\/a> for more.<\/p>\n \n\t<\/p>\n<\/div>\n<\/div>\n