<\/p>\n
\n\tCheetos left its mark during Billboard Latin Music Week 2023 with the brand\u2019s panel and block party programming, shedding a spotlight on influential tastemakers from various industries, including music, art and fashion.\u00a0<\/p>\n
\n\tOn Wednesday, October 4, attendees of the week-long affair were treated to the \u201cDeja tu Huella\u201d presented by Cheetos at the Faena Forum in South Beach. Moderated by Billboard\u2019s Jessica Roiz, the discussion let global hitmaker Myke Towers, Project Runway <\/em>champ Shantall Lacayo and artist Rob the Original, speak to how they\u2019ve given back to their communities. \u201cThe mark I want to leave is rather how to show,\u201d the Puerto Rican rapper said during the 30-minute conversation. \u201cNot only to those who want to be singers. You could be an athlete. You can be what we are, what we are doing. It is someone who pursues his dream. There are people who are a phenomena that can make it overnight but mine was a little different; I had to, instead of entering through the main entrance, I entered through the window. So what I mean by that is that I kept insisting until I got it and that is the mark that I want to leave as it is not easy, but it is not impossible either, and you have to make it look easy.\u201d\u00a0<\/p>\n \n\tMeanwhile, Lacayo, who came out victorious as the season 19 champ of the Bravo reality show, spoke about her special formula in making an impact. \u201cThroughout my career, together with my team, I think the main thing we have discovered is that the DNA of our brand is our cultural roots, how we can keep alive those indigenous traditions that have been passed down from generation to generation and that, unfortunately, are getting lost in this world of fast fashion,\u201d she explained. \u201cWe all want to leave a mark; part of my work seeks to do so through the reinterpretation of the work of artisans.\u201d<\/p>\n