{"id":54346,"date":"2023-10-04T21:03:31","date_gmt":"2023-10-05T01:03:31","guid":{"rendered":"https:\/\/www.cyberlego.com\/web\/2023\/10\/04\/amazon-is-shutting-down-its-amp-live-radio-app\/"},"modified":"2023-10-04T21:03:31","modified_gmt":"2023-10-05T01:03:31","slug":"amazon-is-shutting-down-its-amp-live-radio-app","status":"publish","type":"post","link":"https:\/\/www.cyberlego.com\/web\/2023\/10\/04\/amazon-is-shutting-down-its-amp-live-radio-app\/","title":{"rendered":"Amazon Is Shutting Down Its Amp Live-Radio\u00a0App"},"content":{"rendered":"<p><!-- no image --><\/p>\n<div>\n<!-- do not apply CSS styles to this element! --><\/p>\n<div class=\"pmc-paywall\">\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tAmazon is shutting down its live-radio app Amp, the company has confirmed to <em>Billboard<\/em>.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cWe\u2019ve made the difficult decision to close Amp,\u201d an Amazon spokesperson said in a statement. \u201cIn creating Amp, we tried something that had never been done before and built a product that gave creators a place where they could build genuine connections with each other, and share a common love for music. We learned a lot about how live music communities interact in the process, which we are bringing to bear as we build new fan experiences at scale in Amazon Music.\u201d<\/p>\n<div class=\"injected-related-story \/\/ lrv-u-margin-tb-2 lrv-u-border-t-1 lrv-u-border-b-1 lrv-u-padding-t-050 lrv-u-padding-b-075 lrv-u-border-color-grey\">\n<div class=\"a-heading-border a-heading-border-background-color-grey a-heading-border-height-075 lrv-u-margin-b-075 lrv-u-margin-b-050@mobile-max\">\n<h3 id=\"title-of-a-story\" class=\"c-title  lrv-u-color-brand-primary a-font-primary-bold-s lrv-u-text-transform-uppercase lrv-u-padding-r-1 a-article-related-module-title a-article-related-module-title--color-brand-primary\">\n<p>\t\t\t\t\tRelated\t\t<\/p>\n<\/h3><\/div>\n<div class=\"o-card lrv-u-flex\">\n<p>\t\t\t<a tabindex=\"0\" href=\"https:\/\/www.billboard.com\/pro\/amazon-music-raises-streaming-subscription-prices-prime-members\/\" class=\"lrv-u-flex lrv-a-unstyle-link lrv-u-color-brand-primary:hover\"><\/p>\n<div class=\"o-card__image-wrap lrv-u-flex-shrink-0 u-flex-basis-144 u-flex-basis-96@mobile-max\">\n<div class=\"c-lazy-image  lrv-u-height-100p\">\n<div class=\"a-crop-3x2 a-crop-1x1@mobile-max lrv-u-height-100p\">\n<p>\t\t\t\t\t\t<img decoding=\"async\" class=\"c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"https:\/\/www.billboard.com\/wp-content\/themes\/vip\/pmc-billboard-2021\/assets\/public\/lazyload-fallback.gif\" data-lazy-src=\"https:\/\/www.billboard.com\/wp-content\/uploads\/2021\/05\/Amazon-Music-Logo-with-Headphones-billboard-1548-1621274870.jpg?w=237&amp;h=147&amp;crop=1\" alt=\"Amazon Music\" data-lazy-srcset=\"\" data-lazy-sizes=\"\" height=\"\" width=\"\"><\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"o-card__content lrv-u-flex lrv-u-flex-direction-column lrv-u-justify-content-center lrv-u-padding-lr-1 lrv-u-padding-lr-075@mobile-max\">\n<div class=\"o_category \">\n\t\t\t\t\t<\/div>\n<div class=\"c_title \">\n<h3 id=\"title-of-a-story\" class=\"c-title  a-font-primary-medium-m lrv-u-padding-b-050 u-letter-spacing-0028@mobile-max\">\n<p>\t\t\t\t\tAmazon Music Raises Prices on Individual &amp; Family Subscription\u00a0Plans\t\t<\/p>\n<\/h3><\/div>\n<p><time class=\"c-timestamp  a-font-primary-medium-xxs lrv-u-color-brand-primary lrv-u-order-100\" datetime=\"00:00-YY-DD-MM\"><br \/>\n\t10\/04\/2023<br \/>\n<\/time><\/p><\/div>\n<p>\t\t<\/a><\/p>\n<\/div><\/div>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tNews of the shirtdown was first reported by <em><a rel=\"nofollow noopener\" href=\"https:\/\/www.bloomberg.com\/news\/articles\/2023-10-04\/amazon-shuts-down-amp-its-live-audio-streaming-app\" target=\"_blank\">Bloomberg<\/a><\/em>.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tLaunched in <a href=\"https:\/\/www.billboard.com\/pro\/amazon-amp-radio-show-app-nicki-minaj\/\">March 2022<\/a>, Amp allowed users to host their own shows by streaming music from a catalog of tens of millions of licensed songs from the three major labels, as well as indies including Beggars Group, PIAS, Believe and CD Baby. Though it was designed primarily for non-celebrity creators, Amp also hosted shows from high-profile artists including Pusha T, Tinashe, Travis Barker, Lil Yachty, Lindsey Stirling, Big Boi and Nicki Minaj, who brought her Apple Music show, <em>Queen Radio<\/em>, to the platform at launch. In September 2022, the platform also <a href=\"https:\/\/www.billboard.com\/pro\/amazon-amp-live-radio-creator-fund\/\">established a monthly fund<\/a> to reward emerging U.S.-based creators for building loyal audiences on the app.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe Amp shuttering comes nearly a year after <em>Business Insider<\/em> reported that Amazon had laid off 150 employees at the app. At the time, the company <a href=\"https:\/\/www.billboard.com\/pro\/amazon-amp-lays-off-employees-hiring-slowdown\/\">confirmed to <em>Billboard<\/em><\/a> that it had chosen \u201cto consolidate a few teams\u201d at the division.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tMore widespread layoffs at Amazon came in January when the company announced it would jettison 18,000 employees, followed by its termination of <a href=\"https:\/\/www.billboard.com\/pro\/amazon-layoffs-continue-9000-job-cuts\/\">an additional 9,000 employees<\/a> in March. The layoffs affected workers across multiple divisions, including Amazon\u2019s cloud computing unit AWS, its advertising business, gaming platform Twitch and stores division PXT. The cuts arrived following a surge in hiring amid the pandemic, during which Amazon doubled its employee count. But demand slowed once restrictions eased and people began venturing out of their homes again.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tIn March, following the announcement of the 9,000 additional layoffs, Amazon CEO <strong>Andy Jassy<\/strong> said the company was in the midst of streamlining its operations due to the wobbly economy and the \u201cuncertainty that exists in the near future.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tLive audio experiments flourished during the pandemic, with similar products including Clubhouse, Spotify Live (formerly Spotify Greenroom) and Twitter Spaces (now X Spaces) flooding the burgeoning space over a two-year period. But few gained traction: Spotify Live <a href=\"https:\/\/www.billboard.com\/pro\/spotify-shuts-down-clubhouse-live-audio-competitor\/\">shut down<\/a> in April 2023, while last month, Clubhouse rebranded itself as a social messaging app after waning in popularity once pandemic restrictions lifted. An outlier among these is Stationhead, which remains a popular vehicle to <a href=\"https:\/\/www.billboard.com\/pro\/stationhead-social-audio-streams-listening-parties\/\">boost the streaming performance<\/a> of new releases from A-list artists, including, recently, stars like Olivia Rodrigo and Ed Sheeran.<\/p>\n<\/div>\n<\/div>\n<p><a href=\"https:\/\/www.billboard.com\/pro\/amazon-shuts-down-amp-live-radio-app\/\">Aller \u00e0 la source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amazon is shutting down its live-radio app Amp, the company has confirmed to Billboard. \u201cWe\u2019ve made the difficult decision to close Amp,\u201d an Amazon spokesperson said in a statement. \u201cIn creating Amp, we tried something that had never been done before and built a product that gave creators a place where they could build genuine [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[17],"tags":[],"class_list":["post-54346","post","type-post","status-publish","format-standard","hentry","category-musique","et-doesnt-have-format-content","et_post_format-et-post-format-standard"],"_links":{"self":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/posts\/54346","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/comments?post=54346"}],"version-history":[{"count":0,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/posts\/54346\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/media?parent=54346"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/categories?post=54346"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/tags?post=54346"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}