{"id":53600,"date":"2023-09-29T12:08:36","date_gmt":"2023-09-29T16:08:36","guid":{"rendered":"https:\/\/www.cyberlego.com\/web\/2023\/09\/29\/how-rod-waves-minimalist-approach-led-to-a-career-best-with-nostalgia\/"},"modified":"2023-09-29T12:08:36","modified_gmt":"2023-09-29T16:08:36","slug":"how-rod-waves-minimalist-approach-led-to-a-career-best-with-nostalgia","status":"publish","type":"post","link":"https:\/\/www.cyberlego.com\/web\/2023\/09\/29\/how-rod-waves-minimalist-approach-led-to-a-career-best-with-nostalgia\/","title":{"rendered":"How Rod Wave\u2019s Minimalist Approach Led to a Career Best With \u2018Nostalgia\u2019"},"content":{"rendered":"

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\n\tThere is consistency in an ever-changing industry \u2014 and there is what Rod Wave<\/a> has been doing over the past three years. This week, his latest album, Nostalgia<\/em>, debuted at No. 1 on the Billboard 200<\/a>, making the Florida-based rapper and singer just the second artist to land three new albums at No. 1 on the Billboard 200 in the past three years, joining Taylor Swift<\/a>. And it wasn\u2019t a near thing \u2014 Nostalgia<\/em>\u2019s debut was Wave\u2019s biggest first week of his career, with 137,000 equivalent album units, according to Luminate.<\/p>\n

\n\tBeing in the company of Swift is an achievement for anyone. But Rod Wave has always done things his way, with minimal press and minimal features on each release and, while he placed all 18 songs off Nostalgia<\/em> on the Hot 100<\/a> this week, he\u2019s had success largely with his complete bodies of work, as none of his Hot 100 chart entries have cracked the top 10<\/a> of the chart. It\u2019s a relatively unconventional way to navigate today\u2019s increasingly singles-driven music industry \u2014 and it helps earn his manager, co-head of Hit House Entertainment Dereck Lane<\/strong>, the title of Billboard<\/em>\u2019s Executive of the Week<\/a>.<\/p>\n

\n\tHere, Lane talks about the consistency of execution that has helped get them to this point. \u201cYes, Nostalgia<\/em> is our standout album,\u201d he says, \u201cBut we didn\u2019t change the approach that we take when it comes to the music.\u201d<\/p>\n

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\t\t\t\t\tRod Wave Scores Third No. 1 Album on Billboard 200 With \u2018Nostalgia\u2019\t\t<\/p>\n<\/h3><\/div>\n

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\n\tThis week, Rod Wave\u2019s Nostalgia<\/em> debuted at No. 1 on the Billboard 200. What key decision did you make to help make that happen?<\/strong><\/p>\n

\n\tThe key to Rod\u2019s success is his team. We\u2019re grass rooted. Yes, Nostalgia<\/em> is our standout album, but we didn\u2019t change the approach that we take when it comes to the music.<\/p>\n

\n\tThis album also came in with his biggest week yet. How did you approach the rollout of this differently than other projects?<\/strong><\/p>\n

\n\tYou\u2019re in the industry so I\u2019m sure you know that Rod doesn\u2019t do a lot of album promo. The whole team felt that this album was definitely a special one. With that being said, I pushed him to do as much promo as possible to make sure we got the word out while also continuing to maintain and stay true to himself.<\/p>\n

\n\tThis is his third No. 1 album in the last three years, making him one of just two artists to have a new No. 1 album in each of the past three years, alongside Taylor Swift. How have you worked to build his career over that period to achieve something like that?<\/strong><\/p>\n

\n\tI\u2019ve always told Rod from the beginning to maintain his integrity as an artist. As long as you stay true to yourself you\u2019ll build genuine, long-lasting core fans. I feel when artists try to go with the new wave or fad they lose who they really are and, in return, lose fans. This business is all about the fans.<\/p>\n

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\t\t\t\t\t\t\"Rod<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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\t\t\t\t\tAll 18 Songs From Rod Wave\u2019s No. 1 Album \u2018Nostalgia\u2019 Chart on Hot\u00a0100\t\t<\/p>\n<\/h3><\/div>\n

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\n\tIn a music business that\u2019s often very singles-driven, Rod Wave has succeeded most through his albums, which is increasingly rare these days. Why do his albums work so well, and how do you make sure that you maximize their impact?<\/strong><\/p>\n

\n\tThe key word is substance. Rod writes about life experiences. The good, the bad and the ugly. We aim to make real, timeless music that everyone can resonate with.<\/p>\n

\n\tHow has the music industry changed over the course of your time in the business?<\/strong><\/p>\n

\n\tI could take up the next couple hours answering this question. But let me say this: I have people in high places in the industry calling asking me for favors. But like Rod said on \u201cLong Journey\u201d: \u201cDear God, I thank you for everything you gave to us.\u201d<\/p>\n

Last Week\u2019s Top Executive:\u00a0Sandbox Entertainment\u2019s Leslie Cohea<\/a>
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Aller \u00e0 la source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

There is consistency in an ever-changing industry \u2014 and there is what Rod Wave has been doing over the past three years. This week, his latest album, Nostalgia, debuted at No. 1 on the Billboard 200, making the Florida-based rapper and singer just the second artist to land three new albums at No. 1 on […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[17],"tags":[],"class_list":["post-53600","post","type-post","status-publish","format-standard","hentry","category-musique","et-doesnt-have-format-content","et_post_format-et-post-format-standard"],"_links":{"self":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/posts\/53600","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/comments?post=53600"}],"version-history":[{"count":0,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/posts\/53600\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/media?parent=53600"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/categories?post=53600"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/tags?post=53600"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}