{"id":52328,"date":"2023-09-20T21:03:15","date_gmt":"2023-09-21T01:03:15","guid":{"rendered":"https:\/\/www.cyberlego.com\/web\/2023\/09\/20\/myke-towers-sings-his-way-to-no-1-on-latin-airplay-with-lala\/"},"modified":"2023-09-20T21:03:15","modified_gmt":"2023-09-21T01:03:15","slug":"myke-towers-sings-his-way-to-no-1-on-latin-airplay-with-lala","status":"publish","type":"post","link":"https:\/\/www.cyberlego.com\/web\/2023\/09\/20\/myke-towers-sings-his-way-to-no-1-on-latin-airplay-with-lala\/","title":{"rendered":"Myke Towers Sings His Way to No. 1 on Latin Airplay With\u00a0\u2018Lala\u2019"},"content":{"rendered":"

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\n\tMyke Towers\u2019<\/a> \u201cLala\u201d takes the Puerto Rican artist to No. 1 on Billboard<\/em>\u2019s Latin Airplay<\/a> chart as the viral hit jumps 2-1 on the overall Latin tally dated Sept. 16. The new champ follows a double win, as the song commanded the Billboard Global Excl. U.S. and Latin Rhythm Airplay charts each for at least one week.<\/p>\n

\n\t\u201cLala\u201d is one of 23 tracks on Towers\u2019 latest album La Vida Es Una<\/em>, which granted him a third straight top 10 on Top Latin Albums (No. 9 high in April). The single blew up on TikTok after the music video dropped July 28, with over 5 million clips pouring into the platform to ignite a successful radio campaign. (Activity directly on the\u00a0TikTok\u00a0platform does not currently count toward the\u00a0Billboard<\/em>\u00a0charts.)<\/p>\n

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\t\t\t\t\t\t\"Alejandro<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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\t\t\t\t\tInside the Meteoric Rise of Myke Towers\u2019 Global Chart Smash \u2018Lala\u2019\t\t<\/p>\n<\/h3><\/div>\n

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\n\t\u201cLala\u201d pushes to No. 1 on Latin Airplay in its eighth week despite a 1% dip in audience impressions, with 8.7 million, earned in the U.S. during the Sept. 8-14 tracking week, according to Luminate.<\/p>\n

\n\tThe new champ arrives just five months after Towers\u2019 \u201cUlala,\u201d with Daddy Yankee, took over the overall ranking for one week (April 8-dated list). With the new hit, Towers nabs his ninth No. 1, dating back to \u201cCaramelo,\u201d with Ozuna and Karol G, his first and longest-leading entry, three weeks atop in 2020.<\/p>\n

\n\tIn addition to its new Latin Airplay domination, \u201cLala\u201d previously ruled Global Excl. U.S. and Latin Rhythm Airplay: On the former, it vaulted from No. 13 to No. 1 in July with 70.4 million streams outside the U.S. (drops 3-4 on the current tally); on the latter, it rebounds to its No. 1 peak for a second week in charge.<\/p>\n

\n\tFurther, the viral activity for \u201cLala\u201d fueled a rise in streams, peaking at No. 4 on the multimetric Hot Latin Songs<\/a> on the Aug. 12-dated list, which blends airplay, digital sales, and streams. There, the song dips 5-6 with 7.94 million U.S. streams, that\u2019s a 7% decline from the week prior.<\/p>\n

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