{"id":248629,"date":"2026-04-08T09:18:10","date_gmt":"2026-04-08T13:18:10","guid":{"rendered":"https:\/\/www.cyberlego.com\/web\/2026\/04\/08\/the-business-of-coachella-high-stakes-booking-ticketing-and-festival-economics-on-the-record-2\/"},"modified":"2026-04-08T09:18:10","modified_gmt":"2026-04-08T13:18:10","slug":"the-business-of-coachella-high-stakes-booking-ticketing-and-festival-economics-on-the-record-2","status":"publish","type":"post","link":"https:\/\/www.cyberlego.com\/web\/2026\/04\/08\/the-business-of-coachella-high-stakes-booking-ticketing-and-festival-economics-on-the-record-2\/","title":{"rendered":"The Business of Coachella: High-Stakes Booking, Ticketing and Festival Economics | On the\u00a0Record"},"content":{"rendered":"<p><!-- no image --><\/p>\n<div><!-- do not apply CSS styles to this element! --><\/p>\n<div class=\"pmc-not-a-paywall\">\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tCoachella has become the biggest festival in America \u2014 and it rewrote the live music playbook in the process. Katie Bain, <em>Billboard<\/em>\u2018s senior music correspondent and director of Billboard Dance, joins <em>Billboard On The Record <\/em>to break down how a scrappy desert show founded by then-local promoter Goldenvoice turned into a global cultural force, from the early Pearl Jam experiment to era-defining performances by Beyonc\u00e9, Daft Punk and Frank Ocean. She dives into the high-stakes gamble of booking a lineup, the business behind ticketing, sponsorships and livestreams, and how moments such as Radiohead\u2019s 2006 set and Beyonc\u00e9\u2019s <em>Homecoming<\/em> shifted the festival\u2019s identity from alt-rock roots to global pop dominance.\u00a0<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tLove what you hear? Follow Billboard On The Record on Instagram, TikTok, Apple Podcasts, Spotify and Youtube @billboard so you never miss an episode.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tTo purchase a copy of <em>Desert Dreams: The Music, Style and Allure of Coachella<\/em> by Katie Bain, click <a rel=\"noreferrer noopener nofollow\" target=\"_blank\" href=\"https:\/\/www.barnesandnoble.com\/w\/desert-dreams-katie-bain\/1146904065?ean=9780760397558.\">here<\/a>. <\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t<em>Billboard On The Record<\/em> is a podcast in partnership with SickBird Productions.\u00a0<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tHost:\u00a0 Kristin Robinson<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tExecutive Producers:\u00a0 Diona DaCosta, Jade Watson<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tProduced By:\u00a0Kayla Forman, Mateo Vergara<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tEdited By: Rachel Derbyshire<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t<strong><strong>Kristin Robinson:<\/strong><\/strong> <strong>Coachella is back. The music festival returns to Indio, Calif., this weekend with headline performances from Justin Bieber, Sabrina Carpenter and Karol G. Coachella, however, is more than just a festival \u2014 it\u2019s a bucket-list item for artists of all shapes and sizes, and performances are livestreamed to an audience of millions on YouTube around the world, making it one of the biggest and most impactful stages possible in music. <\/strong><\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t<strong>Today, I\u2019m joined by my colleague, Katie Bain. She\u2019s a senior correspondent, director of Billboard Dance and the author of <em>Desert Dreams: The Music, Style, and Allure of Coachella<\/em>, to talk through the history and business behind the big festival. Katie Bain, welcome to <em>On the Record<\/em>.\u00a0<\/strong><\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tKatie Bain: Thank you so much. Longtime fan, first time caller.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t<strong>I\u2019m so happy to have you here. I love it when I can have my coworkers on and talk about different topics that really pertain to their area of expertise. And so when I knew Coachella was coming up, I was like, \u2018I have to have Katie,\u2019 because, I mean, you have a book, it\u2019s literally right there.\u00a0<\/strong><\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tCan you see it in the shot?\u00a0<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t<strong>Yeah. OK. So <em>Desert Dreams<\/em> came out, what, a few months ago?<\/strong><\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tIt came out in October.\u00a0<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t<strong>October.\u00a0<\/strong><\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tYeah.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t<strong>Gosh. OK, time flies.\u00a0<\/strong><\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tIt does.\u00a0<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t<strong>OK. So how did you end up getting involved with this book?<\/strong><\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tYeah, so it kind of fell in my lap. The publisher got in touch with me through another podcast I was on, actually about Coachella a few years ago, and they were looking for someone to write a book about Coachella, and I became the guy.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t<strong>Oh my gosh, I love that. I love that. So you\u2019re gonna go back to the desert. You\u2019re covering Coachella for us again. You\u2019ve done this many times already, which is a very tough gig, by the way. People don\u2019t know this, but it\u2019s not an easy gig.<\/strong><\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t<em>Keep watching for more!<\/em><\/p>\n<\/div>\n<\/div>\n<p><a href=\"https:\/\/www.billboard.com\/video\/business-of-coachella-high-stakes-booking-ticketing\/\">Aller \u00e0 la source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Coachella has become the biggest festival in America \u2014 and it rewrote the live music playbook in the process. Katie Bain, Billboard\u2018s senior music correspondent and director of Billboard Dance, joins Billboard On The Record to break down how a scrappy desert show founded by then-local promoter Goldenvoice turned into a global cultural force, from [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[17],"tags":[],"class_list":["post-248629","post","type-post","status-publish","format-standard","hentry","category-musique","et-doesnt-have-format-content","et_post_format-et-post-format-standard"],"_links":{"self":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/posts\/248629","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/comments?post=248629"}],"version-history":[{"count":0,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/posts\/248629\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/media?parent=248629"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/categories?post=248629"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/tags?post=248629"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}