{"id":240193,"date":"2026-03-09T15:13:42","date_gmt":"2026-03-09T19:13:42","guid":{"rendered":"https:\/\/www.cyberlego.com\/web\/2026\/03\/09\/how-shukr-is-using-londons-creative-community-to-drive-philanthropy\/"},"modified":"2026-03-09T15:13:42","modified_gmt":"2026-03-09T19:13:42","slug":"how-shukr-is-using-londons-creative-community-to-drive-philanthropy","status":"publish","type":"post","link":"https:\/\/www.cyberlego.com\/web\/2026\/03\/09\/how-shukr-is-using-londons-creative-community-to-drive-philanthropy\/","title":{"rendered":"How Shukr Is Using London\u2019s Creative Community to Drive\u00a0Philanthropy"},"content":{"rendered":"<p><!-- no image --><\/p>\n<div><!-- do not apply CSS styles to this element! --><\/p>\n<div class=\"pmc-paywall\">\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tIn the live music industry, gatherings are often built around networking, showcases and deal-making. But increasingly, a different kind of event is emerging \u2014 one in which culture, community and creativity are being mobilized in the service of social impact.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tOne recent example is <strong>Shukr<\/strong>, a London event that brought together artists, executives, founders and creatives during Ramadan at Royal Albert Hall (March 3). <strong>Sadiq Khan<\/strong>, the mayor of London since 2016, was also in attendance and spoke to the attendees. The evening centred on an iftar gathering \u2013 the meal that breaks the daily fast during the holy month \u2013 while also raising awareness and supporting organisations including Pillars Fund, a Muslim community foundation, and Road to Freedom, an anti-human trafficking charity.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tWhile the music and entertainment industries have long hosted events that bring together culture and networking, Shukr positions itself slightly differently: as a space where community and creativity can also become a vehicle for philanthropy.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cThe idea behind Shukr was to create a space during Ramadan where people from across our industry could come together, break bread and reconnect through shared values of gratitude, generosity, and community,\u201d says <strong>Mohammad Qazalbash<\/strong>, vice president of business development at Live Nation Arabia.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cThere are many industry events centered around networking, but very few rooted in culture and purpose for Muslims,\u201d he adds. \u201cShukr was created to bring artists, founders and leaders around one table \u2014 not just to celebrate creativity, but to strengthen the community that sits behind it.\u201d<\/p>\n<div class=\"post-content-image \/\/  \">\n<figure class=\"o-figure   size-large alignnone lrv-u-max-width-100p\" style=\"width:100%; max-width:1024px;\">\n<div class=\"c-lazy-image   lrv-u-margin-t-125 u-padding-b-10 u-margin-t-26@mobile-max lrv-u-display-inline-block lrv-u-width-100p\">\n<div class=\"lrv-a-crop-16x9\" style=\"padding-bottom:calc((682\/1024)*100%);\">\n<p>\t\t\t\t\t\t<img loading=\"lazy\" class=\"c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"https:\/\/www.billboard.com\/wp-content\/themes\/vip\/pmc-billboard-2021\/assets\/public\/lazyload-fallback.gif\" data-lazy-src=\"https:\/\/www.billboard.com\/wp-content\/uploads\/2026\/03\/shukr-2026-press-cr-billboard-1800-2.jpg?w=300\" alt=\"\" data-lazy-srcset=\"https:\/\/www.billboard.com\/wp-content\/uploads\/2026\/03\/shukr-2026-press-cr-billboard-1800-2.jpg 1800w, https:\/\/www.billboard.com\/wp-content\/uploads\/2026\/03\/shukr-2026-press-cr-billboard-1800-2.jpg?resize=300,200 300w, https:\/\/www.billboard.com\/wp-content\/uploads\/2026\/03\/shukr-2026-press-cr-billboard-1800-2.jpg?resize=681,454 681w\" data-lazy-sizes=\"(min-width: 87.5rem) 1000px, (min-width: 78.75rem) 681px, (min-width: 48rem) 450px, (max-width: 48rem) 100vw\" height=\"682\" width=\"1024\" decoding=\"async\"><\/p><\/div>\n<\/p><\/div>\n<\/figure>\n<\/div>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe gathering first debuted in 2025 at London\u2019s 180 House, before expanding to the Royal Albert Hall for its second edition this year. Hosting the event at one of the world\u2019s most recognizable performance venues added symbolic weight to the evening.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cRamadan is fundamentally about community and reflection, so hosting an iftar felt like the most natural way to bring people together,\u201d Qazalbash says. \u201cHolding it at the Royal Albert Hall made it even more meaningful. It\u2019s one of the world\u2019s most iconic cultural venues, and bringing a Ramadan gathering into that space felt symbolic \u2014 a reminder that our cultures and traditions belong in these rooms too.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tBeyond its setting, Shukr also reflects a broader cultural shift. Across the U.K. and globally, music-adjacent spaces are increasingly being used to mobilise communities and raise funds for humanitarian causes.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tIn the U.K., initiatives like BRITs Week regularly bring major artists into intimate venues across the country to raise funds for children affected by conflict through the charity War Child. Activist movements such as Love Music Hate Racism have similarly used concerts and cultural gatherings to promote anti-racism and social solidarity.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tMeanwhile, large-scale events such as the Concert for Ukraine in 2022 with <a href=\"https:\/\/www.billboard.com\/artist\/ed-sheeran\">Ed Sheeran<\/a>, <a href=\"https:\/\/www.billboard.com\/artist\/camila-cabello\">Camila Cabello<\/a>, and others on the line up demonstrated how music-led programming can mobilise audiences and fundraising efforts at a national scale. Shukr sits within this growing ecosystem of cultural initiatives \u2014 though its focus remains rooted in community-building within the creative industries.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tIn a moment when the global political climate often feels increasingly polarised, Qazalbash believes cultural gatherings have an important role to play.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cMoments like this matter, because culture has always been one of the few spaces where people can come together beyond politics,\u201d he says. \u201cMusic, art and storytelling create shared experiences that remind us of our common humanity.\u201d<\/p>\n<div class=\"post-content-image \/\/  \">\n<figure class=\"o-figure   size-large alignnone lrv-u-max-width-100p\" style=\"width:100%; max-width:1024px;\">\n<div class=\"c-lazy-image   lrv-u-margin-t-125 u-padding-b-10 u-margin-t-26@mobile-max lrv-u-display-inline-block lrv-u-width-100p\">\n<div class=\"lrv-a-crop-16x9\" style=\"padding-bottom:calc((683\/1024)*100%);\">\n<p>\t\t\t\t\t\t<img loading=\"lazy\" class=\"c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"https:\/\/www.billboard.com\/wp-content\/themes\/vip\/pmc-billboard-2021\/assets\/public\/lazyload-fallback.gif\" data-lazy-src=\"https:\/\/www.billboard.com\/wp-content\/uploads\/2026\/03\/shukr-2026-press-cr-billboard-1800-1.jpg?w=300\" alt=\"\" data-lazy-srcset=\"https:\/\/www.billboard.com\/wp-content\/uploads\/2026\/03\/shukr-2026-press-cr-billboard-1800-1.jpg 1800w, https:\/\/www.billboard.com\/wp-content\/uploads\/2026\/03\/shukr-2026-press-cr-billboard-1800-1.jpg?resize=300,200 300w, https:\/\/www.billboard.com\/wp-content\/uploads\/2026\/03\/shukr-2026-press-cr-billboard-1800-1.jpg?resize=681,454 681w\" data-lazy-sizes=\"(min-width: 87.5rem) 1000px, (min-width: 78.75rem) 681px, (min-width: 48rem) 450px, (max-width: 48rem) 100vw\" height=\"683\" width=\"1024\" decoding=\"async\"><\/p><\/div>\n<\/p><\/div>\n<\/figure>\n<\/div>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tQazalbash says, \u201cWhen people sit at the same table, share food, listen to music and hear each other\u2019s stories, it becomes much harder to see one another through the lens of division. Shukr isn\u2019t about politics, it\u2019s about people. It\u2019s about building bridges and strengthening communities at a time when the world often feels fragmented.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe name of the event reflects that ethos. Derived from Arabic, <em>Shukr<\/em> translates to thankfulness and gratitude: values that shape both the spirit of the gathering and the philanthropic dimension behind it.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tLooking ahead, Qazalbash hopes the platform will continue to grow beyond a single evening. Through his work across the live sector, he sees an opportunity for initiatives like this one to help create more supportive spaces for underrepresented communities within the creative industries.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cI\u2019ve been fortunate to work across two regions, and one thing that\u2019s clear to me is that in the U.K. we still have work to do when it comes to creating supported spaces where minority communities in the creative industries can come together,\u201d he says.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tHe points to organizations like the <strong>Black Music Coalition<\/strong> as examples of how community-led platforms can provide mentorship, visibility and opportunity for professionals who might otherwise lack access to industry networks.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cMy hope is that in the years to come, Shukr can play a similar role,\u201d he adds. \u201cBringing Muslims and non-Muslims together through cultural exchange, mentorship and support for emerging talent.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tLike many initiatives that blend culture with community impact, the event also relies heavily on collaboration. This year\u2019s gathering was made possible with support from the Royal Albert Hall alongside partners including Huda Beauty and Enchanted by Syma, who helped bring the evening to life.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tFor Qazalbash, that collaborative spirit is central to Shukr\u2019s future. \u201cThe event wouldn\u2019t be possible without partners who believed in the idea from the beginning,\u201d he says.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tAt a time when the world often feels fragmented, gatherings like Shukr offer a reminder of what cultural spaces can achieve. When music, community, and purpose intersect, even a single evening can spark conversations, support charitable causes, and strengthen the networks that shape the creative industries.<\/p>\n<p><a href=\"https:\/\/ubpass.co\/billboard\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><br \/>\n  <img decoding=\"async\" src=\"https:\/\/i.imgur.com\/2HpFicp.png\" alt=\"Billboard VIP Pass\" style=\"max-width: 100%;height: auto\"><br \/>\n<\/a><\/p>\n<\/div>\n<\/div>\n<p><a href=\"https:\/\/www.billboard.com\/music\/features\/shukr-london-royal-albert-hall-event-1236195354\/\">Aller \u00e0 la source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the live music industry, gatherings are often built around networking, showcases and deal-making. But increasingly, a different kind of event is emerging \u2014 one in which culture, community and creativity are being mobilized in the service of social impact. One recent example is Shukr, a London event that brought together artists, executives, founders and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[17],"tags":[],"class_list":["post-240193","post","type-post","status-publish","format-standard","hentry","category-musique","et-doesnt-have-format-content","et_post_format-et-post-format-standard"],"_links":{"self":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/posts\/240193","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/comments?post=240193"}],"version-history":[{"count":0,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/posts\/240193\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/media?parent=240193"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/categories?post=240193"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/tags?post=240193"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}