<\/p>\n
\n\tSouth by Southwest 2026 just got a whole lot bigger.<\/p>\n
\n\tOrganizers of the SXSW live music program today (March 4) announce another wave of top-flight performers including Alanis Morissette<\/a>, Ingrid Andress, Jack Johnson<\/a>, Ty Dolla $ign and Vic Mensa.<\/p>\n \n\tMorissette, the seven-time Grammy Award-winning and 2026 inductee<\/a> into the\u00a0Songwriters Hall of Fame<\/a>, will perform at Spotify\u2019s official 20th<\/sup> anniversary party, Spotify 20: Live at Stubb\u2019s<\/a><\/em>, on March 14, along with rising country music artist\u00a0Ella Langley, and\u00a0a rare DJ set by St. Vincent.<\/p>\n \n\tElsewhere, Johnson\u00a0will perform with\u00a0Hermanos Guti\u00e9rrez\u00a0in support of the premiere of\u00a0SURFILMUSIC,<\/em> and\u00a0Vic Mensa will double-up with a featured session at the SXSW Music Conference and a performance alongside up-and-coming acts he has curated from live stream submissions.<\/p>\n \n\tAdditions to the lineup include Atlanta-based pop-punk band\u00a0The Paradox; Black Midi co-founder\u00a0Geordie Greep; DJ, producer and electronic artist\u00a0ZHU; Buffalo rapper and Griselda crew member\u00a0Benny The Butcher; Latin pop performer\u00a0EMJAY; up-and-coming R&B crooner\u00a0JayDon; Chicago DJ and producer\u00a0Hiroko Yamamura and more.<\/p>\n \n\tThis year, more than 1,000 acts will perform at the SXSW\u00a0Music Festival, a seven-night program spread across Austin, Texas\u2019 network of clubs and venues.<\/p>\n \n\t\u201cThe level of talent coming to\u00a0SXSW\u00a0this year, both industry heavyweights and the next-generation ready to take their place, is as strong as ever. This will be a\u00a0SXSW\u00a0Music Festival you do not want to miss,\u201d comments Brian Hobbs, VP of music at\u00a0SXSW. <\/p>\n \n\tAlso announced today, a new keynote, 11 featured sessions for the SXSW Innovation, Music and Film & TV Conferences, and a raft of guest speakers including Andy Cohen, Bob Odenkirk, Demi Moore, Eiza Gonz\u00e1lez, Gavin Newsom, Jane Fonda, Jorma Taccone, Keke Palmer, Naomi Ackie, Poppy Liu, Riz Ahmed, Serena Williams and Taylour Paige. <\/p>\n \n\t\u201cWith music now running a full seven days alongside film & TV our teams have never worked more closely together,\u201d Hobbs adds, \u201cand those efforts will be on full display in a few weeks with the unprecedented number of artists joining multiple\u00a0SXSW\u00a0Conferences and Festivals.\u201d<\/p>\n \n\tA previously-announced featured session on Apple Computer\u2019s first 50 years now includes Phil Schiller, a 35-year Apple veteran and former senior VP of global marketing, who joins David Pogue for what should be a fun show-and-tell session.<\/p>\n \n\tThis year\u2019s 40th edition of\u00a0SXSW\u00a0runs from March 12-18 in Austin, TX. As previously reported, the milestone anniversary edition of SXSW will take the form of a condensed festival and conference due to the closure of the Austin Convention Center, which is undergoing extensive renovations. <\/p>\n \n\tWhile the full event will be two days shorter than the 2025 show, with its interactive, film\/TV and music programs running concurrently, the music program will run a day longer.<\/p>\n \n\tThis latest announcement takes SXSW \u201cto a new level,\u201d enthuses Greg Rosenbaum, senior VP of programming at SXSW. \u201cBetween the business moguls, the political giants, and the entertainment legends our team has assembled, the collective star power coming to SXSW might actually be visible from space.\u201d With its new format, \u201cthe collaboration and crossover between our conferences and festivals has never been stronger.\u201d<\/p>\n \n\tBillboard<\/em>\u00a0parent company Penske Media acquired a majority stake in SXSW in 2023. For more on SXSW 2026, head\u00a0here<\/a>.<\/p>\n<\/div>\n<\/div>\n