{"id":237136,"date":"2026-02-26T09:15:39","date_gmt":"2026-02-26T14:15:39","guid":{"rendered":"https:\/\/www.cyberlego.com\/web\/2026\/02\/26\/are-jennie-kendall-jenner-and-olivia-dean-true-superstars\/"},"modified":"2026-02-26T09:15:39","modified_gmt":"2026-02-26T14:15:39","slug":"are-jennie-kendall-jenner-and-olivia-dean-true-superstars","status":"publish","type":"post","link":"https:\/\/www.cyberlego.com\/web\/2026\/02\/26\/are-jennie-kendall-jenner-and-olivia-dean-true-superstars\/","title":{"rendered":"Are JENNIE, Kendall Jenner and Olivia Dean True\u00a0Superstars?"},"content":{"rendered":"

<\/p>\n

<\/p>\n
\n

\n\tSneakers and music have shared a symbiotic relationship since the birth of hip-hop and R&B. From block parties in the Bronx to sold-out arenas around the globe, artists have long used footwear as an extension of self-expression, a wearable signature that speaks before the mic ever does. Fans don\u2019t just buy the shoes; they buy into the ethos of their favorite artists.<\/p>\n

\n\tFew silhouettes embody that intersection like the Adidas Superstar.<\/p>\n

\n\tBefore it became a lifestyle staple, the Superstar was built for basketball. But culture, not sport, made it immortal. That shift can be traced back to Run-D.M.C.<\/a>, the legendary hip-hop trio who turned a shell-toe into a symbol.<\/p>\n

\n\tWhen Run-D.M.C. dropped \u201cMy Adidas\u201d in the mid-\u201980s, they weren\u2019t chasing a brand deal. They were documenting devotion. The song came first. The endorsement followed. \u201cWe were doing it because we loved the sneaker,\u201d Rev. Run once told Billboard<\/em>. D.M.C. famously recalled placing his first pair on the dresser and waving goodnight to them before bed.<\/p>\n

\n\tIt wasn\u2019t transactional, it was cultural. And when adidas signed the group, it marked the first time a major sportswear brand formally partnered with a hip-hop act. The deal didn\u2019t just move product; it changed how sneakers were marketed forever. From that moment on, footwear wasn\u2019t just athletic gear. It was identity.<\/p>\n

\n\tNow, in 2026, adidas is reframing the narrative once again. This time, Samuel L. Jackson leads the charge, wandering through a surreal \u201cHotel Superstar\u201d in search of the next generation of icons defining time on their own terms.<\/p>\n

\n\tAlong the way, he encounters style icon Kendall Jenner, global music powerhouse JENNIE<\/a>, soccer prodigy Lamine Yamal, rap innovator Baby Keem<\/a>, NBA veteran superstar James Harden, skateboarding legend Tyshawn Jones, and pop\u2019s rising force Olivia Dean<\/a>, each laced in the same-shell toes that once shook arenas alongside Run-D.M.C.<\/p>\n

\n\tThe metaphor is clear: the Superstar doesn\u2019t belong to a moment. It belongs to those who move culture forward.<\/p>\n

\n\tBut here\u2019s where the conversation gets interesting.<\/p>\n

\n\tThe campaign frames this as the \u201cnext era\u201d of the Superstar. And that\u2019s where I disagree.<\/p>\n

\n\tCalling this a new era suggests the Superstar ever left.<\/p>\n

\n\tIt didn\u2019t.<\/p>\n

\n\tThe silhouette has been quietly and loudly embedded in fashion, music, sport and street culture for decades. I\u2019ve personally owned 15 pairs since 2015, roughly one a year. Not because they were trending. Because they never stopped meaning something.<\/p>\n

\n\tWhat adidas is really doing isn\u2019t reviving the Superstar. It\u2019s reminding us who qualifies to wear it.<\/p>\n

\n\tJENNIE represents borderless stardom. Her dominance on global charts and influence through BLACKPINK cement her as a cultural bridge between East and West.<\/p>\n

\n
\n
\n
\n

\t\t\t\t\t\t\"JENNIE<\/p><\/div>\n<\/p><\/div>

\n

\t\t\t\t\t\t\t\t\tadidas<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n

\n\tLamine Yamal, fresh off a historic run with Barcelona and already stacking individual accolades, is redefining what a prodigy looks like in real time.<\/p>\n

\n
\n
\n
\n

\t\t\t\t\t\t\"Lamine<\/p><\/div>\n<\/p><\/div>

\n

\t\t\t\t\t\t\t\t\tadidas<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n

\n\tBaby Keem continues to carve his own lane in hip-hop, unconventional, unpredictable and unapologetically modern.<\/p>\n

\n
\n
\n
\n

\t\t\t\t\t\t\"Baby<\/p><\/div>\n<\/p><\/div>

\n

\t\t\t\t\t\t\t\t\tadidas<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n

\n\tJames Harden\u2019s longevity speaks for itself. Eleven All-Star selections. Sixteen seasons deep. Still elite. Still culturally relevant.<\/p>\n

\n
\n
\n
\n

\t\t\t\t\t\t\"James<\/p><\/div>\n<\/p><\/div>

\n

\t\t\t\t\t\t\t\t\tadidas<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n

\n\tTyshawn Jones carries New York skate DNA with authenticity, reshaping street skating\u2019s global impact.<\/p>\n

\n
\n
\n
\n

\t\t\t\t\t\t\"Tyshawn<\/p><\/div>\n<\/p><\/div>

\n

\t\t\t\t\t\t\t\t\tadidas<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n

\n\tOlivia Dean\u2019s rise has been a masterclass in patience. Not overnight hype, sustained artistry that resonates across generations.<\/p>\n

\n
\n
\n
\n

\t\t\t\t\t\t\"Olivia<\/p><\/div>\n<\/p><\/div>

\n

\t\t\t\t\t\t\t\t\tadidas<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n

\n\tAnd Kendall Jenner? She represents fashion infrastructure, visibility at scale.<\/p>\n

\n
\n
\n
\n

\t\t\t\t\t\t\"Kendall<\/p><\/div>\n<\/p><\/div>

\n

\t\t\t\t\t\t\t\t\tadidas<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n

\n\tTogether, they form a cross-generational, cross-disciplinary lineup that mirrors the Superstar\u2019s own journey: born in sport, adopted by music, refined by fashion and validated by culture.<\/p>\n

\n\tSamuel L. Jackson\u2019s presence ties it all together. There\u2019s humor in watching him search for his \u201cSuperstar,\u201d a playful wink to his iconic \u201cWhere is my super suit?\u201d line in\u00a0The Incredibles,<\/em>\u00a0but beneath that charm is something sharper. He\u2019s a generational constant. From \u201990s blockbusters to fantastic Marvel movies dropping today, he embodies longevity. And longevity is the true definition of iconic.<\/p>\n

\n\tSo, is this campaign a Flex, Trade or Fade?<\/p>\n

\n\tIt\u2019s a Flex.<\/p>\n

\n\tNot because it\u2019s new. Not because it\u2019s nostalgic.<\/p>\n

\n\tBecause it proves the Superstar never needed saving.<\/p>\n

\n\tThe real flex isn\u2019t the casting. It\u2019s the consistency. The Superstar has always found its way onto the feet of individuals who define culture instead of chase it.<\/p>\n

\n\tSuperstars don\u2019t join crowds.<\/p>\n

\n\tThey build them.<\/p>\n

\n
\n
\n
\n

\t\t\t\t\t\t\"Tyshawn<\/p><\/div>\n<\/p><\/div>

\n

\t\t\t\t\t\t\t\t\tadidas<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n<\/div>\n<\/div>\n

Aller \u00e0 la source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Sneakers and music have shared a symbiotic relationship since the birth of hip-hop and R&B. From block parties in the Bronx to sold-out arenas around the globe, artists have long used footwear as an extension of self-expression, a wearable signature that speaks before the mic ever does. Fans don\u2019t just buy the shoes; they buy […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[17],"tags":[],"class_list":["post-237136","post","type-post","status-publish","format-standard","hentry","category-musique","et-doesnt-have-format-content","et_post_format-et-post-format-standard"],"_links":{"self":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/posts\/237136","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/comments?post=237136"}],"version-history":[{"count":0,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/posts\/237136\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/media?parent=237136"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/categories?post=237136"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/tags?post=237136"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}