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\n\tSuper Bowl LX saw the Seattle Seahawks and the New England Patriots face off against each other at Levi\u2019s Stadium in Santa Clara, California, on Sunday (Feb. 8). When the last pass was tossed and the final touchdown touched down, the Seahawks beat the Patriots 29 to 13, nabbing the Vince Lombardi trophy for Super Bowl 2026.<\/p>\n
\n\tBad Bunny<\/a> was the Apple Music Super Bowl Halftime Show headliner, delivering a cinematic set<\/a> that brought out Lady Gaga, Ricky Martin and plenty of other surprise celebrity cameos<\/a>.<\/p>\n \n\tWhile football and music took center stage at Levi\u2019s Stadium, a major part of the Super Bowl Sunday narrative happened entirely outside the stadium walls. Many people tune in to watch the Super Bowl as much for the commercials as the game. With 30-second ad spots during the broadcast running up a price tag of $8 to $10 million,<\/a> companies and brands pull out all the stops to deliver spots studded with celebrities, song synchs and laughs. Super Bowl commercials can draw tens of millions of eyeballs, so the competition for attention is fierce, but when brands manage to score a viral moment during the Big Game, it can pay off in a big way \u2014 some Super Bowl ads even become a part of the pop culture lexicon.<\/p>\n \n\tThis year saw pop culture figures from Post Malone to Jon Bon Jovi to the Tyrannosaurus rex appearing in commercials for everything from beer to insurance to Wi-Fi. But which ones stood out from the pack? Below, Billboard<\/em> ranks the 10 best commercials of Super Bowl 2026.<\/p>\n