{"id":222741,"date":"2026-01-14T12:20:34","date_gmt":"2026-01-14T17:20:34","guid":{"rendered":"https:\/\/www.cyberlego.com\/web\/2026\/01\/14\/andreea-gleeson-shifts-from-tunecore-ceo-to-believe-strategic-advisor-my-belief-in-this-company-is-unwavering\/"},"modified":"2026-01-14T12:20:34","modified_gmt":"2026-01-14T17:20:34","slug":"andreea-gleeson-shifts-from-tunecore-ceo-to-believe-strategic-advisor-my-belief-in-this-company-is-unwavering","status":"publish","type":"post","link":"https:\/\/www.cyberlego.com\/web\/2026\/01\/14\/andreea-gleeson-shifts-from-tunecore-ceo-to-believe-strategic-advisor-my-belief-in-this-company-is-unwavering\/","title":{"rendered":"Andreea Gleeson Shifts From TuneCore CEO to Believe Strategic Advisor: \u2018My Belief in This Company Is Unwavering\u2019"},"content":{"rendered":"<p><!-- no image --><\/p>\n<div><!-- do not apply CSS styles to this element! --><\/p>\n<div class=\"pmc-paywall\">\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t<strong>Andreea Gleeson<\/strong>, CEO of TuneCore, is stepping aside after a decade with the DIY distribution platform, transitioning into a strategic advisor role for parent company Believe. The move, effective immediately, marks the end of a transformative era for TuneCore and signals its next phase of growth.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tGleeson joined TuneCore in 2015 as head of marketing, later serving as chief marketing officer and chief revenue officer before being <a href=\"https:\/\/www.billboard.com\/pro\/tunecore-andreea-gleeson-ceo\/\" data-type=\"link\" data-id=\"https:\/\/www.billboard.com\/pro\/tunecore-andreea-gleeson-ceo\/\">named CEO<\/a> in August 2021. Under her leadership, TuneCore expanded its global footprint, modernized its platform and evolved beyond distribution into artist development, launching initiatives like TuneCore Accelerator to provide education and career-building opportunities for independent artists. In November, the company announced it had <a data-id=\"https:\/\/www.billboard.com\/pro\/tunecore-5-billion-artist-earnings-milestone\/\" data-type=\"link\" href=\"https:\/\/www.billboard.com\/pro\/tunecore-5-billion-artist-earnings-milestone\/\">surpassed $5 billion<\/a> in cumulative artist earnings since its founding in 2006 \u2014 just 17 months after crossing the $4 billion mark.<\/p>\n<div class=\"injected-related-story \/\/ lrv-u-display-inline-block lrv-u-width-100p lrv-u-margin-t-2 u-margin-t-26@mobile-max u-margin-b-0.875@mobile-max u-margin-b-150@tablet u-border-t-12 lrv-u-padding-t-025 u-padding-b-1.313 lrv-u-padding-b-125@mobile-max lrv-u-border-color-black\">\n<div class=\"\">\n<h3 id=\"title-of-a-story\" class=\"c-title  lrv-a-unstyle-link lrv-u-whitespace-nowrap u-font-weight-700 lrv-u-display-inline-block u-line-height-18px a-font-accent u-letter-spacing-0225 u-font-size-16 lrv-u-color-black lrv-u-text-transform-uppercase u-article-badge-underline a-article-esp u-display-inline-flex lrv-u-margin-b-1@mobile-max u-margin-b-9@tablet\">\n<p>\t\t\t\t\tRelated\t\t<\/p>\n<\/h3><\/div>\n<div class=\"injected-related-story-wrapper lrv-u-flex lrv-u-justify-content-space-between lrv-u-padding-tb-050@desktop a-children-border-vertical a-children-border--grey a-children-border-width-050\">\n<div class=\"o-card \">\n<p>\t\t\t<a tabindex=\"0\" href=\"https:\/\/www.billboard.com\/pro\/tunecore-5-billion-artist-earnings-milestone\/\" class=\"lrv-u-color-black:hover lrv-u-flex u-flex-direction-column@desktop\"><\/p>\n<div class=\"c-lazy-image  lrv-u-margin-b-075 lrv-u-margin-b-00@mobile-max u-width-130px@mobile-max\">\n<div class=\"a-crop-6x4 a-crop-3x2@mobile-max\">\n<p>\t\t\t\t\t\t<img decoding=\"async\" class=\"c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"https:\/\/www.billboard.com\/pro\/andreea-gleeson-steps-down-tunecore-ceo-believe-advisor\/\" data-lazy-src=\"https:\/\/www.billboard.com\/wp-content\/uploads\/2025\/11\/andreea-gleeson-ipp-2025-billboard-1800.jpg?w=237&amp;h=147&amp;crop=1\" alt=\"Andreea Gleeson at Billboard's Indie Power Players held at Harbor NYC on June 10, 2025 in New York, New York.\" data-lazy-srcset=\"\" data-lazy-sizes=\"auto\" height=\"\" width=\"\"><\/p><\/div>\n<\/p><\/div>\n<div class=\"o-card__content \">\n<p><span class=\"c-span  lrv-u-whitespace-nowrap\"><\/p>\n<p><\/span><\/p>\n<div class=\"o_category \">\n\t\t\t\t\t<\/div>\n<div class=\"c_title \">\n<h3 id=\"title-of-a-story\" class=\"c-title  a-font-basic-fancy u-font-size-15 u-font-size-15.5@mobile-max u-line-height-22px u-padding-r-0.188@desktop u-word-spacing-0013 u-line-height-22.5px@mobile-max a-truncate-ellipsis-4line@mobile-max a-truncate-ellipsis-3line\">\n<p>\t\t\t\t\tTuneCore Tops $5 Billion in Artist Earnings: \u2018Creative Freedom and Financial Success Can Go Hand in\u00a0Hand\u2019\t\t<\/p>\n<\/h3><\/div>\n<p><time class=\"c-timestamp  \" datetime=\"00:00-YY-DD-MM\"><\/p>\n<p><\/time><\/p><\/div>\n<p>\t\t<\/a><\/p>\n<\/div>\n<div class=\"o-card \">\n<p>\t\t\t<a tabindex=\"0\" href=\"https:\/\/www.billboard.com\/business\/record-labels\/maya-jan-warner-records-culdesac-signing-1236151558\/\" class=\"lrv-u-color-black:hover lrv-u-flex u-flex-direction-column@desktop\"><\/p>\n<div class=\"c-lazy-image  lrv-u-margin-b-075 lrv-u-margin-b-00@mobile-max u-width-130px@mobile-max\">\n<div class=\"a-crop-6x4 a-crop-3x2@mobile-max\">\n<p>\t\t\t\t\t\t<img decoding=\"async\" class=\"c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"https:\/\/www.billboard.com\/pro\/andreea-gleeson-steps-down-tunecore-ceo-believe-advisor\/\" data-lazy-src=\"https:\/\/www.billboard.com\/wp-content\/uploads\/2026\/01\/maya-jan-2026-warner-signing-billboard-1800.jpg?w=237&amp;h=147&amp;crop=1\" alt=\"Maya J'an signing\" data-lazy-srcset=\"\" data-lazy-sizes=\"auto\" height=\"\" width=\"\"><\/p><\/div>\n<\/p><\/div>\n<div class=\"o-card__content \">\n<p><span class=\"c-span  lrv-u-whitespace-nowrap\"><\/p>\n<p><\/span><\/p>\n<div class=\"o_category \">\n\t\t\t\t\t<\/div>\n<div class=\"c_title \">\n<h3 id=\"title-of-a-story\" class=\"c-title  a-font-basic-fancy u-font-size-15 u-font-size-15.5@mobile-max u-line-height-22px u-padding-r-0.188@desktop u-word-spacing-0013 u-line-height-22.5px@mobile-max a-truncate-ellipsis-4line@mobile-max a-truncate-ellipsis-3line\">\n<p>\t\t\t\t\tMaya J&rsquo;an Signs With Warner Records: Debut Single is a Powerful &lsquo;Love Letter&rsquo; to Hometown After L.A. Fires\t\t<\/p>\n<\/h3><\/div>\n<p><time class=\"c-timestamp  \" datetime=\"00:00-YY-DD-MM\"><\/p>\n<p><\/time><\/p><\/div>\n<p>\t\t<\/a><\/p>\n<\/div>\n<div class=\"o-card \">\n<p>\t\t\t<a tabindex=\"0\" href=\"https:\/\/www.billboard.com\/business\/legal\/kennedy-center-president-chuck-redd-lawsuit-letter-trump-1236146270\/\" class=\"lrv-u-color-black:hover lrv-u-flex u-flex-direction-column@desktop\"><\/p>\n<div class=\"c-lazy-image  lrv-u-margin-b-075 lrv-u-margin-b-00@mobile-max u-width-130px@mobile-max\">\n<div class=\"a-crop-6x4 a-crop-3x2@mobile-max\">\n<p>\t\t\t\t\t\t<img decoding=\"async\" class=\"c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"https:\/\/www.billboard.com\/pro\/andreea-gleeson-steps-down-tunecore-ceo-believe-advisor\/\" data-lazy-src=\"https:\/\/www.billboard.com\/wp-content\/uploads\/2025\/12\/kennedy-center-donald-trump-dec-26-2025-billboard-1800.jpg?w=237&amp;h=147&amp;crop=1\" alt=\"The Donald Trump and The John F. Kennedy Memorial Center for the Performing Arts\" data-lazy-srcset=\"\" data-lazy-sizes=\"auto\" height=\"\" width=\"\"><\/p><\/div>\n<\/p><\/div>\n<div class=\"o-card__content \">\n<p><span class=\"c-span  lrv-u-whitespace-nowrap\"><\/p>\n<p><\/span><\/p>\n<div class=\"o_category \">\n\t\t\t\t\t<\/div>\n<div class=\"c_title \">\n<h3 id=\"title-of-a-story\" class=\"c-title  a-font-basic-fancy u-font-size-15 u-font-size-15.5@mobile-max u-line-height-22px u-padding-r-0.188@desktop u-word-spacing-0013 u-line-height-22.5px@mobile-max a-truncate-ellipsis-4line@mobile-max a-truncate-ellipsis-3line\">\n<p>\t\t\t\t\tKennedy Center President to &lsquo;Seek $1 Million in Damages&rsquo; From Jazz Musician Who Called Off Christmas Eve Show\t\t<\/p>\n<\/h3><\/div>\n<p><time class=\"c-timestamp  \" datetime=\"00:00-YY-DD-MM\"><\/p>\n<p><\/time><\/p><\/div>\n<p>\t\t<\/a><\/p>\n<\/div><\/div>\n<\/div>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tIn an internal memo obtained by <em>Billboard<\/em>, Gleeson expressed pride in the company\u2019s progress and reaffirmed its mission to empower independent artists. \u201cLeading TuneCore has been one of the most meaningful chapters of my career,\u201d she wrote. \u201cTogether, we\u2019ve transformed this company [while staying] true to what matters most: an artist-first mission and a belief in independence.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tShe noted that her new advisory role will allow her to support Believe\u2019s executive team at a strategic level. (Read her full memo below.)<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t<strong>Denis Ladegaillerie<\/strong>, founder and CEO of Believe, praised Gleeson\u2019s contributions, citing her role in strengthening TuneCore\u2019s platform, expanding global reach and advancing values such as fraud prevention and gender equity. \u201cHer work co-founding the Music Fights Fraud Alliance and advancing gender equity in the music industry reflects values that are at the heart of Believe and areas we will continue to prioritize,\u201d he said.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tLeadership of TuneCore will now be overseen by <strong>Romain Vivien<\/strong>, Believe\u2019s global head of music, alongside senior executives including chief revenue officer <strong>Brian Miller<\/strong> and chief technology and product officer <strong>Luxi Huang<\/strong>.<\/p>\n<div class=\"injected-related-story \/\/ lrv-u-display-inline-block lrv-u-width-100p lrv-u-margin-t-2 u-margin-t-26@mobile-max u-margin-b-0.875@mobile-max u-margin-b-150@tablet u-border-t-12 lrv-u-padding-t-025 u-padding-b-1.313 lrv-u-padding-b-125@mobile-max lrv-u-border-color-black injected-single-story lrv-u-border-b-1\">\n<div class=\"\">\n<h3 id=\"title-of-a-story\" class=\"c-title  lrv-a-unstyle-link lrv-u-whitespace-nowrap u-font-weight-700 lrv-u-display-inline-block u-line-height-18px a-font-accent u-letter-spacing-0225 u-font-size-16 lrv-u-color-black lrv-u-text-transform-uppercase u-article-badge-underline a-article-esp u-display-inline-flex lrv-u-margin-b-1@mobile-max u-margin-b-075\">\n<p>\t\t\t\t\tRelated\t\t<\/p>\n<\/h3><\/div>\n<div class=\"injected-related-story-wrapper lrv-u-flex lrv-u-justify-content-space-between lrv-u-padding-tb-050@desktop a-children-border-vertical a-children-border--grey a-children-border-width-050\">\n<div class=\"o-card \">\n<p>\t\t\t<a tabindex=\"0\" href=\"https:\/\/www.billboard.com\/p\/indie-power-players-2025\/\" class=\"lrv-u-color-black:hover lrv-u-flex u-flex-direction-column@desktop\"><\/p>\n<div class=\"c-lazy-image  lrv-u-margin-b-075 lrv-u-margin-b-00@mobile-max u-width-130px@mobile-max\">\n<div class=\"a-crop-6x4 a-crop-3x2@mobile-max\">\n<p>\t\t\t\t\t\t<img decoding=\"async\" class=\"c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"https:\/\/www.billboard.com\/pro\/andreea-gleeson-steps-down-tunecore-ceo-believe-advisor\/\" data-lazy-src=\"https:\/\/www.billboard.com\/wp-content\/uploads\/2025\/06\/Billboard-Indie-Power-Players-2025-featured.jpg?w=237&amp;h=147&amp;crop=1\" alt=\"2025 Indie Power Players\" data-lazy-srcset=\"\" data-lazy-sizes=\"auto\" height=\"\" width=\"\"><\/p><\/div>\n<\/p><\/div>\n<div class=\"o-card__content \">\n<p><span class=\"c-span  lrv-u-whitespace-nowrap\"><\/p>\n<p><\/span><\/p>\n<div class=\"o_category \">\n\t\t\t\t\t<\/div>\n<div class=\"c_title \">\n<h3 id=\"title-of-a-story\" class=\"c-title  a-font-basic-fancy u-font-size-15 u-font-size-15.5@mobile-max u-line-height-22px u-padding-r-0.188@desktop u-word-spacing-0013 u-line-height-22.5px@mobile-max a-truncate-ellipsis-4line@mobile-max a-truncate-ellipsis-3line\">\n<p>\t\t\t\t\tIndie Power Players 2025 List\u00a0Revealed\t\t<\/p>\n<\/h3><\/div>\n<p><time class=\"c-timestamp  \" datetime=\"00:00-YY-DD-MM\"><\/p>\n<p><\/time><\/p><\/div>\n<p>\t\t<\/a><\/p>\n<\/div><\/div>\n<\/div>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t<strong>Gleeson\u2019s Memo:<\/strong> \u201cTuneCore\u2019s next chapter \u2014 and my transition\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t<em>Dear Team,<\/em><\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t<em>As I write this, I\u2019m filled with pride, gratitude, and a deep sense of connection to all of you.<\/em><\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t<em>After ten years at TuneCore, and with the company well-positioned for continued success, Believe and I have mutually agreed that the time is right for me to transition. Effective immediately, I\u2019ll be moving from my role as CEO of TuneCore into a Strategic Advisor position for Believe.<\/em><\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t<em>As TuneCore enters this next phase from a position of strength, its mission remains: empower independent artists to succeed on their own terms, moving them from \u201caccess to success\u201d through an efficient, automated platform. Moving forward, TuneCore will prioritize harnessing more fully the capabilities of Believe, to help artists grow globally.<\/em><\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t<em>Believe and I looked at what the future requires and agreed the best path is for me to support Believe\u2019s executive team in an advisory capacity to continue building where I can have the greatest impact.<\/em><\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t<em>Leading TuneCore has been one of the most meaningful chapters of my career. Together, we\u2019ve transformed this company, expanding our global footprint, strengthening and modernizing the platform, and pivoting from just distribution to artist development by launching programs like TuneCore Accelerator to give artists deeper support, education, and access to real career-building opportunities. Through it all, we stayed true to what matters most: an artist-first mission and a belief in independence.<\/em><\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t<em>None of this happened because of one person. It happened because of all of you. Your creativity, resilience, ambition, and care for artists shaped TuneCore into what it is today. I\u2019ve been continually inspired by the way this team shows up for each other and for the creators who trust us with their careers.<\/em><\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t<em>TuneCore\u2019s success has also been deeply connected to the Believe Group\u2019s long-term vision and global scale, which allowed us to grow with purpose while serving independent artists at every stage of their journey. This planned transition reflects my confidence in the strength of this team and in TuneCore\u2019s next phase of growth within the Believe ecosystem.<\/em><\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t<em>While my role is changing, my belief in this company and in all of you is unwavering. Thank you for the trust, the hard work, the laughter, the late nights, and the shared wins. TuneCore will always be a part of who I am and I can\u2019t wait to see what you build next.<\/em><\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t<em>With gratitude,<br \/>Andreea<\/em><\/p>\n<\/div>\n<\/div>\n<p><a href=\"https:\/\/www.billboard.com\/pro\/andreea-gleeson-steps-down-tunecore-ceo-believe-advisor\/\">Aller \u00e0 la source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Andreea Gleeson, CEO of TuneCore, is stepping aside after a decade with the DIY distribution platform, transitioning into a strategic advisor role for parent company Believe. The move, effective immediately, marks the end of a transformative era for TuneCore and signals its next phase of growth. Gleeson joined TuneCore in 2015 as head of marketing, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[17],"tags":[],"class_list":["post-222741","post","type-post","status-publish","format-standard","hentry","category-musique","et-doesnt-have-format-content","et_post_format-et-post-format-standard"],"_links":{"self":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/posts\/222741","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/comments?post=222741"}],"version-history":[{"count":0,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/posts\/222741\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/media?parent=222741"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/categories?post=222741"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/tags?post=222741"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}