{"id":217810,"date":"2025-12-26T12:19:09","date_gmt":"2025-12-26T17:19:09","guid":{"rendered":"https:\/\/www.cyberlego.com\/web\/2025\/12\/26\/publishing-briefs-bmg-bolsters-ties-with-tiktok-plus-umpg-heeds-warning\/"},"modified":"2025-12-26T12:19:09","modified_gmt":"2025-12-26T17:19:09","slug":"publishing-briefs-bmg-bolsters-ties-with-tiktok-plus-umpg-heeds-warning","status":"publish","type":"post","link":"https:\/\/www.cyberlego.com\/web\/2025\/12\/26\/publishing-briefs-bmg-bolsters-ties-with-tiktok-plus-umpg-heeds-warning\/","title":{"rendered":"Publishing Briefs: BMG Bolsters Ties With TikTok \u2014 Plus, UMPG Heeds\u00a0Warning"},"content":{"rendered":"<p><!-- no image --><\/p>\n<div><!-- do not apply CSS styles to this element! --><\/p>\n<div class=\"pmc-not-a-paywall\">\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t<strong>BMG<\/strong> has renewed and expanded its direct music publishing agreement with <strong>TikTok<\/strong>, signaling a deeper collaboration aimed at modernizing digital rights and creating greater value for songwriters. The updated deal enhances reporting and attribution standards across platforms and introduces advanced tools for rights management and promotion. These improvements will give BMG increased visibility into music usage and strengthen its infrastructure for rights holders in today\u2019s fast-evolving, social-first environment.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cBMG truly understands the power of TikTok and the opportunity it creates for songwriters today,\u201d said <strong>Tracy Gardner<\/strong>, TikTok\u2019s global head of music business development. \u201cThey understand the platform, they embrace innovation, and they work with us hand-in-hand to strengthen rights management and unlock meaningful value. This expanded partnership reflects the trust and momentum we\u2019ve built together \u2014 and we\u2019re excited to continue driving growth for the songwriters at the heart of music discovery on TikTok.\u201d\u00a0<\/p>\n<div class=\"injected-related-story \/\/ lrv-u-align-items-center u-align-items-flex-start@mobile-max  lrv-u-background-color-grey-lightest  lrv-u-flex lrv-u-flex-direction-column@mobile-max u-width-710@desktop lrv-u-margin-lr-auto lrv-u-margin-tb-1 u-margin-b-250@mobile-max u-margin-t-275@mobile-max u-margin-t-250@desktop u-margin-b-250@desktop u-margin-lr-n1@mobile-max lrv-u-border-b-1 lrv-u-border-color-brand-secondary-dark lrv-u-border-t-1 lrv-u-padding-tb-1  lrv-u-padding-tb-1@mobile-max lrv-u-padding-r-1@mobile-max lrv-u-padding-l-00@mobile-max u-grid-gap-18@desktop u-grid-gap-0@mobile-max\">\n<div class=\"lrv-u-display-block lrv-u-text-align-center lrv-u-flex-shrink-0 lrv-u-padding-a-050 u-padding-l-0625@mobile-max u-padding-b-0.375@mobile-max  lrv-u-background-color-brand-primary u-margin-t-n2@mobile-max lrv-u-margin-l-1@mobile-max lrv-u-margin-b-075@mobile-max\">\n<h3 id=\"title-of-a-story\" class=\"c-title  a-article-related-module-title a-article-related-module-title--color-brand-primary a-font-accent-xl u-font-weight-800 u-letter-spacing-0179 u-line-height-normal lrv-u-color-grey-dark bb-pro-related-stories-label lrv-u-text-transform-uppercase\">\n<p>\t\t\t\t\tRelated\t\t<\/p>\n<\/h3><\/div>\n<div class=\"injected-related-story-wrapper lrv-u-flex lrv-u-justify-content-space-between  a-children-border-vertical a-children-border--grey a-children-border-width-050\">\n<div class=\"o-card  lrv-u-width-100p\">\n<div class=\"o-card__image-wrap lrv-u-flex-shrink-0 u-width-191 u-width-150@mobile-max\">\n<div class=\"c-lazy-image   lrv-u-margin-b-00@mobile-max u-width-130px@mobile-max lrv-u-margin-b-00@mobile-max\">\n\t\t\t<a href=\"https:\/\/www.billboard.com\/pro\/writing-modern-christmas-classic-execs-weigh-in\/\" class=\"c-lazy-image__link lrv-a-unstyle-link\"><\/p>\n<div class=\"a-crop-6x4 a-crop-3x2@mobile-max\">\n<p>\t\t\t\t\t\t<img decoding=\"async\" class=\"c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"https:\/\/www.billboard.com\/lists\/publishing-deals-bmg-tiktok-warning-umpg-believe-icmp\/\" data-lazy-src=\"https:\/\/www.billboard.com\/wp-content\/uploads\/2025\/12\/christmas-holiday-music-illo-billboard-1800.jpg?w=237&amp;h=147&amp;crop=1\" alt=\"Holiday Music\" data-lazy-srcset=\"\" data-lazy-sizes=\"auto\" height=\"\" width=\"\"><\/p><\/div>\n<p>\t\t\t<\/a>\n\t<\/div>\n<\/p><\/div>\n<div class=\"o-card__content  lrv-u-padding-l-150@desktop lrv-u-flex lrv-u-flex-direction-column lrv-u-justify-content-center\">\n<p><span class=\"c-span  lrv-u-display-none a-article-related-module-title a-article-related-module-title--color-brand-primary a-font-accent-xl lrv-a-font-secondary-s lrv-u-color-brand-primary lrv-u-text-transform-uppercase lrv-u-border-color-brand-primary lrv-u-padding-b-075\"><\/p>\n<p><\/span><\/p>\n<div class=\"o_category \">\n\t\t\t\t\t<\/div>\n<div class=\"c_title \">\n<h3 id=\"title-of-a-story\" class=\"c-title  c-title a-font-basic u-font-size-22@desktop u-font-size-16@mobile-max u-line-height-26px u-line-height-22px@mobile-max u-margin-b-0.625@mobile-max a-truncate-ellipsis-3line@desktop a-truncate-ellipsis-4line@mobile-max lrv-u-color-grey-dark lrv-u-color-grey-dark:hover\">\n<p>\t\t\t<a href=\"https:\/\/www.billboard.com\/pro\/writing-modern-christmas-classic-execs-weigh-in\/\" class=\"c-title__link lrv-u-color-grey-dark lrv-u-color-black:hover\"><\/p>\n<p>\t\t\t\t\tWhy Creating a Holiday Hit Is the \u2018Holy Grail\u2019 For\u00a0Songwriters<br \/>\n\t\t\t\t\t<\/a><\/p>\n<\/h3><\/div>\n<p><time class=\"c-timestamp  lrv-u-display-none\" datetime=\"00:00-YY-DD-MM\"><\/p>\n<p><\/time><\/p>\n<ul class=\"o-article-byline \/\/ lrv-a-unstyle-list a-font-accent-m lrv-u-color-grey lrv-u-text-transform-uppercase u-word-spacing-n3px u-padding-t-0.875@desktop u-padding-t-00@mobile-max\">\n<li class=\"lrv-u-flex a-byline-color\">\n<div class=\"c-tagline  u-word-spacing-n3px a-children-link-color-black:hover a-truncate-ellipsis-2line\">\n\t\t<a href=\"https:\/\/www.billboard.com\/author\/kristin-robinson\/\"><span>Kristin Robinson<\/span><\/a>\t<\/div>\n<\/li>\n<li>\n<p><time class=\"c-timestamp  \" datetime=\"00:00-YY-DD-MM\"><\/p>\n<p><\/time>\n\t\t<\/li>\n<\/ul><\/div>\n<\/div><\/div>\n<\/div>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t<strong>Celine Joshua<\/strong>, evp of global marketing and streaming, said,\u00a0\u201cThis agreement underscores our focus on building scalable, forward-looking partnerships that elevate the role of songwriting in today\u2019s music economy. We continue to invest in systems and structures that protect rights, ensure attribution, and add value for creators across the digital landscape.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe partnership with BMG comes as TikTok continues to shape music discovery and engagement. In a recent <em>Billboard<\/em> interview, Gardner <a href=\"https:\/\/www.billboard.com\/pro\/tiktok-sale-company-selling-us-business-american-investors\/\" data-type=\"link\" data-id=\"https:\/\/www.billboard.com\/pro\/tiktok-sale-company-selling-us-business-american-investors\/\">emphasized<\/a> that the platform\u2019s relationship with the music industry remains strong despite layoffs and licensing challenges in 2025. Gardner, who joined TikTok in 2019 after six years at Warner Music, highlighted features like songwriter tagging and e-commerce integrations, including successful livestreams and fan events. Gardner noted that while TikTok requires users to tag AI-generated music, industry-wide solutions remain unclear, calling it \u201cuncharted territory\u201d and emphasizing the platform\u2019s commitment to balancing innovation with rights protection.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t<strong>Check out the rest of this week\u2019s publishing news below:<\/strong><\/p>\n<\/p>\n<div id=\"pmc-gallery-vertical\">\n<div class=\"c-gallery-vertical-loader u-gallery-app-shell-loader\">\n<div class=\"u-gallery-app-shell__figure u-gallery-app-shell u-gallery-react-placeholder-shimmer\"><\/div>\n<div class=\"u-gallery-app-shell__text u-gallery-app-shell u-gallery-react-placeholder-shimmer\"><\/div>\n<div class=\"u-gallery-app-shell__text-small u-gallery-app-shell u-gallery-react-placeholder-shimmer\"><\/div>\n<div class=\"u-gallery-app-shell__content u-gallery-app-shell__content-1 u-gallery-app-shell u-gallery-react-placeholder-shimmer\"><\/div>\n<div class=\"u-gallery-app-shell__content u-gallery-app-shell__content-2 u-gallery-app-shell u-gallery-react-placeholder-shimmer\"><\/div>\n<div class=\"u-gallery-app-shell__content u-gallery-app-shell__content-3 u-gallery-app-shell u-gallery-react-placeholder-shimmer\"><\/div>\n<div class=\"u-gallery-app-shell__content u-gallery-app-shell__content-4 u-gallery-app-shell u-gallery-react-placeholder-shimmer\"><\/div>\n<\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><a href=\"https:\/\/www.billboard.com\/lists\/publishing-deals-bmg-tiktok-warning-umpg-believe-icmp\/\">Aller \u00e0 la source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>BMG has renewed and expanded its direct music publishing agreement with TikTok, signaling a deeper collaboration aimed at modernizing digital rights and creating greater value for songwriters. The updated deal enhances reporting and attribution standards across platforms and introduces advanced tools for rights management and promotion. These improvements will give BMG increased visibility into music [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[17],"tags":[],"class_list":["post-217810","post","type-post","status-publish","format-standard","hentry","category-musique","et-doesnt-have-format-content","et_post_format-et-post-format-standard"],"_links":{"self":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/posts\/217810","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/comments?post=217810"}],"version-history":[{"count":0,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/posts\/217810\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/media?parent=217810"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/categories?post=217810"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/tags?post=217810"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}