{"id":214063,"date":"2025-12-12T12:18:57","date_gmt":"2025-12-12T17:18:57","guid":{"rendered":"https:\/\/www.cyberlego.com\/web\/2025\/12\/12\/executive-turntable-believe-taps-former-spotify-exec-as-cmo-plus-salt-salutes-ex-emi-ceo-3\/"},"modified":"2025-12-12T12:18:57","modified_gmt":"2025-12-12T17:18:57","slug":"executive-turntable-believe-taps-former-spotify-exec-as-cmo-plus-salt-salutes-ex-emi-ceo-3","status":"publish","type":"post","link":"https:\/\/www.cyberlego.com\/web\/2025\/12\/12\/executive-turntable-believe-taps-former-spotify-exec-as-cmo-plus-salt-salutes-ex-emi-ceo-3\/","title":{"rendered":"Executive Turntable: Believe Taps Former Spotify Exec as CMO \u2014 Plus, Salt Salutes Ex-EMI\u00a0CEO"},"content":{"rendered":"<p><!-- no image --><\/p>\n<div><!-- do not apply CSS styles to this element! --><\/p>\n<div class=\"pmc-not-a-paywall\">\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t<strong>Believe<\/strong> has appointed <strong>Darya Pourshasb<\/strong> as chief marketing officer, reporting to founder and CEO Denis Ladegaillerie, while confirming its acquisition of ampd Method, the deep-data marketing platform Pourshasb founded. <\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tIn her new role, Pourshasb will lead global marketing strategy, catalog marketing, and campaign execution, leveraging her expertise in streaming performance and ROI-driven initiatives. The Brooklyner brings over 15 years of experience across music and tech, including senior roles at Spotify, where she served as global head of premium content, as well as stops at Sony Music Entertainment and Royal.io. <\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cMarketing is becoming more fragmented and complex, requiring stronger digital expertise and unique mastering on how to sequence and bundle campaigns that can deliver for artists,\u201d Ladegaillerie said. \u201cDarya has demonstrated throughout her career the ability to provide cutting-edge expertise to help grow audiences and drive performance. This unique understanding will be a game changer for us and our artists.\u201d<\/p>\n<div class=\"injected-related-story \/\/ lrv-u-align-items-center u-align-items-flex-start@mobile-max  lrv-u-background-color-grey-lightest  lrv-u-flex lrv-u-flex-direction-column@mobile-max u-width-710@desktop lrv-u-margin-lr-auto lrv-u-margin-tb-1 u-margin-b-250@mobile-max u-margin-t-275@mobile-max u-margin-t-250@desktop u-margin-b-250@desktop u-margin-lr-n1@mobile-max lrv-u-border-b-1 lrv-u-border-color-brand-secondary-dark lrv-u-border-t-1 lrv-u-padding-tb-1  lrv-u-padding-tb-1@mobile-max lrv-u-padding-r-1@mobile-max lrv-u-padding-l-00@mobile-max u-grid-gap-18@desktop u-grid-gap-0@mobile-max\">\n<div class=\"lrv-u-display-block lrv-u-text-align-center lrv-u-flex-shrink-0 lrv-u-padding-a-050 u-padding-l-0625@mobile-max u-padding-b-0.375@mobile-max  lrv-u-background-color-brand-primary u-margin-t-n2@mobile-max lrv-u-margin-l-1@mobile-max lrv-u-margin-b-075@mobile-max\">\n<h3 id=\"title-of-a-story\" class=\"c-title  a-article-related-module-title a-article-related-module-title--color-brand-primary a-font-accent-xl u-font-weight-800 u-letter-spacing-0179 u-line-height-normal lrv-u-color-grey-dark bb-pro-related-stories-label lrv-u-text-transform-uppercase\">\n<p>\t\t\t\t\tRelated\t\t<\/p>\n<\/h3><\/div>\n<div class=\"injected-related-story-wrapper lrv-u-flex lrv-u-justify-content-space-between  a-children-border-vertical a-children-border--grey a-children-border-width-050\">\n<div class=\"o-card  lrv-u-width-100p\">\n<div class=\"o-card__image-wrap lrv-u-flex-shrink-0 u-width-191 u-width-150@mobile-max\">\n<div class=\"c-lazy-image   lrv-u-margin-b-00@mobile-max u-width-130px@mobile-max lrv-u-margin-b-00@mobile-max\">\n\t\t\t<a href=\"https:\/\/www.billboard.com\/lists\/publishing-deals-guided-voices-bad-brains-sienna-spiro\/\" class=\"c-lazy-image__link lrv-a-unstyle-link\"><\/p>\n<div class=\"a-crop-6x4 a-crop-3x2@mobile-max\">\n<p>\t\t\t\t\t\t<img decoding=\"async\" class=\"c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"https:\/\/www.billboard.com\/lists\/music-industry-executive-moves-believe-tiktok-virgin-salt\/\" data-lazy-src=\"https:\/\/www.billboard.com\/wp-content\/uploads\/2025\/12\/Robert-Pollard-cr-Guided-By-Voices-2025-billboard-1548.jpg?w=237&amp;h=147&amp;crop=1\" alt=\"Robert Pollard\" data-lazy-srcset=\"\" data-lazy-sizes=\"auto\" height=\"\" width=\"\"><\/p><\/div>\n<p>\t\t\t<\/a>\n\t<\/div>\n<\/p><\/div>\n<div class=\"o-card__content  lrv-u-padding-l-150@desktop lrv-u-flex lrv-u-flex-direction-column lrv-u-justify-content-center\">\n<p><span class=\"c-span  lrv-u-display-none a-article-related-module-title a-article-related-module-title--color-brand-primary a-font-accent-xl lrv-a-font-secondary-s lrv-u-color-brand-primary lrv-u-text-transform-uppercase lrv-u-border-color-brand-primary lrv-u-padding-b-075\"><\/p>\n<p><\/span><\/p>\n<div class=\"o_category \">\n\t\t\t\t\t<\/div>\n<div class=\"c_title \">\n<h3 id=\"title-of-a-story\" class=\"c-title  c-title a-font-basic u-font-size-22@desktop u-font-size-16@mobile-max u-line-height-26px u-line-height-22px@mobile-max u-margin-b-0.625@mobile-max a-truncate-ellipsis-3line@desktop a-truncate-ellipsis-4line@mobile-max lrv-u-color-grey-dark lrv-u-color-grey-dark:hover\">\n<p>\t\t\t<a href=\"https:\/\/www.billboard.com\/lists\/publishing-deals-guided-voices-bad-brains-sienna-spiro\/\" class=\"c-title__link lrv-u-color-grey-dark lrv-u-color-black:hover\"><\/p>\n<p>\t\t\t\t\tPublishing Briefs: Guided By Voices Legend Sides With Third Side \u2014 Plus, Bad Brains Trusts\u00a0Pincus<br \/>\n\t\t\t\t\t<\/a><\/p>\n<\/h3><\/div>\n<p><time class=\"c-timestamp  lrv-u-display-none\" datetime=\"00:00-YY-DD-MM\"><\/p>\n<p><\/time><\/p>\n<ul class=\"o-article-byline \/\/ lrv-a-unstyle-list a-font-accent-m lrv-u-color-grey lrv-u-text-transform-uppercase u-word-spacing-n3px u-padding-t-0.875@desktop u-padding-t-00@mobile-max\">\n<li class=\"lrv-u-flex a-byline-color\">\n<div class=\"c-tagline  u-word-spacing-n3px a-children-link-color-black:hover a-truncate-ellipsis-2line\">\n\t\t<a href=\"https:\/\/www.billboard.com\/author\/marc-schneider-schneider\/\"><span>Marc Schneider<\/span><\/a>\t<\/div>\n<\/li>\n<li>\n<p><time class=\"c-timestamp  \" datetime=\"00:00-YY-DD-MM\"><\/p>\n<p><\/time>\n\t\t<\/li>\n<\/ul><\/div>\n<\/div><\/div>\n<\/div>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tDarya Pourshasb added: \u201cThroughout my career, I have consistently developed highly engaging marketing campaigns and innovative partnerships to drive audience development and fan engagement. I\u2019m extremely excited to join Believe and put my deep-data marketing expertise and ROI-focus at the service of the Group\u2019s ambition to grow our artists\u2019 audience, engagement and monetization across both frontline and catalog.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t<strong>Check out a rundown of this week\u2019s staffing news below, including Sherry Alaghehband and Nicole Thomas at Virgin Music Group, Brad Moist at Integrity Music, Amani Duncan at My Code and more.<\/strong><\/p>\n<div id=\"pmc-gallery-vertical\">\n<div class=\"c-gallery-vertical-loader u-gallery-app-shell-loader\">\n<div class=\"u-gallery-app-shell__figure u-gallery-app-shell u-gallery-react-placeholder-shimmer\"><\/div>\n<div class=\"u-gallery-app-shell__text u-gallery-app-shell u-gallery-react-placeholder-shimmer\"><\/div>\n<div class=\"u-gallery-app-shell__text-small u-gallery-app-shell u-gallery-react-placeholder-shimmer\"><\/div>\n<div class=\"u-gallery-app-shell__content u-gallery-app-shell__content-1 u-gallery-app-shell u-gallery-react-placeholder-shimmer\"><\/div>\n<div class=\"u-gallery-app-shell__content u-gallery-app-shell__content-2 u-gallery-app-shell u-gallery-react-placeholder-shimmer\"><\/div>\n<div class=\"u-gallery-app-shell__content u-gallery-app-shell__content-3 u-gallery-app-shell u-gallery-react-placeholder-shimmer\"><\/div>\n<div class=\"u-gallery-app-shell__content u-gallery-app-shell__content-4 u-gallery-app-shell u-gallery-react-placeholder-shimmer\"><\/div>\n<\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><a href=\"https:\/\/www.billboard.com\/lists\/music-industry-executive-moves-believe-tiktok-virgin-salt\/\">Aller \u00e0 la source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Believe has appointed Darya Pourshasb as chief marketing officer, reporting to founder and CEO Denis Ladegaillerie, while confirming its acquisition of ampd Method, the deep-data marketing platform Pourshasb founded. In her new role, Pourshasb will lead global marketing strategy, catalog marketing, and campaign execution, leveraging her expertise in streaming performance and ROI-driven initiatives. The Brooklyner [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[17],"tags":[],"class_list":["post-214063","post","type-post","status-publish","format-standard","hentry","category-musique","et-doesnt-have-format-content","et_post_format-et-post-format-standard"],"_links":{"self":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/posts\/214063","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/comments?post=214063"}],"version-history":[{"count":0,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/posts\/214063\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/media?parent=214063"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/categories?post=214063"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/tags?post=214063"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}