\n\tSeven-time Super Bowl champion, entrepreneur and philanthropist Tom Brady<\/a> and comedian and actor Druski<\/a> have teamed with instant commerce platform Gopuff to support The Super Monday Off Coalition, a 501(c)(4) nonprofit organization lobbying to make the Monday after the Big Game a federal holiday.<\/p>\n \n\t\u201cGoing into work the day after the big game? Hard pass,\u201d said\u00a0Brady in an announcement of the partnership with Gopuff and the coalition.\u00a0\u201cA massive number of employees unexpectedly call out of work the day after the Big Game, creating a huge headache for businesses across the country and a drag on our economy. That\u2019s why I\u2019m deepening my partnership with Gopuff to tackle this problem head-on.\u201d<\/p>\n \n\tAs part of the campaign launch, Brady<\/a> and Druski <\/a>\u2014 who, along with Kevin Hart<\/a> and Kai Cenat<\/a>, is producing and starring in a movie called Livestream from Hell <\/a><\/em>\u2014 will serve as celebrity spokesman for the initiative, which sounds like the kind of cause the Trump administration could get behind. The duo will appear in a humorous television ad<\/a>, titled \u201cHard Pass,\u201d that will premiere during the Green Bay Packers vs. Detroit Lions Thanksgiving Day game, which will air on the Fox network. <\/p>\n \n\tThe campaign will continue through television media buys and IRL activations throughout the remainder of the football season in an attempt to rally fans to suppor \u2014 and help fund \u2014 the coalition. <\/p>\n \n\t\u201cThe Super Bowl brings every single American together,\u201d\u00a0Yakir Gola, co-founder and co-CEO of Gopuff in the announcement. \u201cThat\u2019s why the Monday after the Super Bowl must become Super Monday \u2013 an official federal holiday that honors our love for competition, victory, and the greatest country on Earth. By supporting The Super Monday Off Coalition, we\u2019re putting real action behind a cultural truth.\u201d<\/p>\n \n\tThe announcement cites the 2025 results of a longstanding Harris Poll<\/a>\u00a0which indicate that 43% of employed Americans believe the Monday after the Big Game should be a national holiday \u2014 up from 37% in 2024 \u2014 and estimated that 22.6 million employed Americans planned to miss work the day after last February\u2019s Super Bowl LIX between the Kansas City Chiefs and Philadelphia Eagles. <\/p>\n \n\tIn 2018, HR consulting firm Challenger, Gray and Christmas estimated that the impact on American businesses is approximately $3 billion <\/a>in lost economic activity.\u00a0<\/strong>The Super Monday Off announcement claims that \u201cplanned, national holiday replaces disruption with predictability, giving employers, employees, and families the ability to plan ahead.\u201d<\/p>\n \n\tTo help support the cause, Gopuff will donate 1% of profits to the coalition \u2014 not to exceed $25,000 a week \u2014 from a collection game-friendly Super Monday Off collection of drinks and snacks through Feb 8, 2026 (the date of next year\u2019s Super Bowl). Customers will also have the ability to donate to the nonprofit via their cart. <\/p>\n \n\tTo learn more about The Super Monday Off Coalition 501(c)(4) and how you can support the effort, visit\u00a0SuperMondayOff.com<\/a>.<\/p>\n
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