POWER UP<\/a> tour opener Wednesday night (Nov. 12) at the Melbourne Cricket Ground, produced by TEG Van Egmond.<\/p>\n\n\tThrough the new agreement, Twenty3 Live\u2019s team of six music marketing professionals move across, led by long-standing marketing director Edwina Tarrant, who joined TEG\u2019s Melbourne office in early October.<\/p>\n
\n\tFinancial terms weren\u2019t disclosed on the deal, which formalizes a relationship between TEG and Twenty3 Live, which, over nearly two decades, delivered marketing, media, and digital campaigns for many of Australia\u2019s biggest concert tours, including TEG Dainty-produced treks for Bon Jovi, Eminem, George Michael, Miley Cyrus, Katy Perry and more.<\/p>\n
\n\tTEG Dainty Entertainment Company president and CEO Paul Dainty, whose business was acquired by TEG in 2016, is\u00a0a major shareholder and long-serving director in Twenty3.<\/p>\n
\n\tMeanwhile, TEG launches Ovation amp, a full-service, data-led creative agency that is said to unite expertise across media, digital, strategy, and storytelling within the group.<\/p>\n
\n\tThe new agency is led by Larissa Best, general manager, live entertainment and head of Ovation amp, whose team is \u201cdedicated to amplifying the connection between artists, fans, and partners,\u201d a statement reads.<\/p>\n
\n\tAs it expands commercially, Ovation amp will be expected to collaborate with promoters, artists, and brands to deliver creative strategy, data-led marketing, and more.<\/p>\n
\n\t\u201cThis milestone represents an exciting evolution for our agency,\u201d comments Michael Leeds, managing director of\u00a0Twenty3\u00a0Group. \u201cWe\u2019re excited to see our colleagues continue their journey within one of Australia\u2019s leading entertainment businesses, and the outstanding work of the\u00a0Twenty3\u00a0Live team has been recognised by TEG as integral to their future growth.\u201d<\/p>\n
\n\tAccording to TEG, all current client campaigns and major tours managed by\u00a0Twenty3\u00a0Live will continue throughout the transition, with existing leadership and relationships maintained.<\/p>\n<\/div>\n<\/div>\n
Aller \u00e0 la source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"SYDNEY, Australia \u2014 After a 17-year partnership, TEG makes it official by bringing Twenty3 Live into the fold. TEG, the Sydney-based\u00a0live entertainment, data and tech giant, snaps up Twenty3 Live, a leading marketing, media, sponsorship and activation agency. The so-called \u201cstrategic acquisition\u201d further enhances TEG\u2019s in-house marketing and digital capability in its global touring portfolio, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[17],"tags":[],"class_list":["post-204147","post","type-post","status-publish","format-standard","hentry","category-musique","et-doesnt-have-format-content","et_post_format-et-post-format-standard"],"_links":{"self":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/posts\/204147","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/comments?post=204147"}],"version-history":[{"count":0,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/posts\/204147\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/media?parent=204147"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/categories?post=204147"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/tags?post=204147"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}