{"id":202971,"date":"2025-11-07T18:13:33","date_gmt":"2025-11-07T23:13:33","guid":{"rendered":"https:\/\/www.cyberlego.com\/web\/2025\/11\/07\/ai-is-sure-to-transform-the-music-biz-opinions-vary-on-exactly-how-2\/"},"modified":"2025-11-07T18:13:33","modified_gmt":"2025-11-07T23:13:33","slug":"ai-is-sure-to-transform-the-music-biz-opinions-vary-on-exactly-how-2","status":"publish","type":"post","link":"https:\/\/www.cyberlego.com\/web\/2025\/11\/07\/ai-is-sure-to-transform-the-music-biz-opinions-vary-on-exactly-how-2\/","title":{"rendered":"AI\u00a0Is Sure to\u00a0Transform the Music Biz.\u00a0Opinions Vary on Exactly\u00a0How."},"content":{"rendered":"

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\n\tAI was an omnipresent topic at the Music Tectonics conference in Santa Monica, Calif.,\u00a0earlier this week, creeping into\u00a0seemingly every\u00a0panel discussion and casual poolside conversation. Everybody can see that AI will transform the music business.\u00a0That\u2019s\u00a0a\u00a030,000-foot view. Zoom in, however, and\u00a0there\u2019s\u00a0far less certainty about\u00a0how,\u00a0exactly,\u00a0AI will disrupt the status quo.\u00a0<\/p>\n

\n\t\u201cNot everybody wants to be a creator\u201d was\u00a0a frequently\u00a0heard sentiment. Lucas Cantor Santiago<\/strong> of Mindset Ventures has a particular point of view as a composer.\u00a0The\u00a0setup he\u00a0currently\u00a0uses\u00a0to write music would have cost $200,000\u00a015 years ago. Now, somebody can get \u201cbasically the same tools\u201d from a trip to the Apple Store. But Cantor Santiago\u00a0doesn\u2019t\u00a0believe access to tools has led to more creators. \u201cIt\u2019s just caused people like me to start writing music faster, and maybe people who didn\u2019t have classical training to be able to start writing music,\u201d\u00a0he said\u00a0on a panel.<\/p>\n

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\t\t\t\t\t\t\"Universal<\/p><\/div>\n<\/p><\/div>\n

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\t\t\t\t\tUMG and Udio Reach Agreement for \u2018New Licensed AI Music Creation\u00a0Platform\u2019\t\t<\/p>\n<\/h3><\/div>\n

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\n\tAI\u2019s ability to help human creators, not replace them, was a common theme at Music Tectonics. Granted, the conference was heavy on consumer technology brands such as Yamaha,\u00a0Roland\u00a0and Fender. Had AI anarchists been invited to speak, there would have been more diversity of thought.\u00a0But the opinions of people who actually make music for a living carry a lot of weight, as they\u2019re\u00a0on the front lines of making music that eventually finds an audience.\u00a0To this crowd,\u00a0AI slop has little redeeming value and\u00a0won\u2019t\u00a0find a meaningful audience.\u00a0<\/p>\n

\n\tThe historical record\u00a0doesn\u2019t\u00a0fully support the idea that AI\u00a0won\u2019t\u00a0increase the ranks of creators, though. Greater access to inexpensive production and distribution tools has already transformed the music business. Artists who were previously locked out of nationwide distribution \u2014 it was impossible for a DIY artist to get Tower Records to stock their CDs \u2014\u00a0now\u00a0have access to tens of millions of consumers through digital distributors and digital service providers (DSPs) such as iTunes and Spotify. \u201cWhen I owned a record label and house label in Chicago in the\u00a0\u201880s, there were 100 new records a week,\u201d\u00a0said Matt Adell<\/strong>, co-founder and COO of\u00a0Musical\u00a0AI, on a panel.\u00a0\u201cWhen I left [EDM download store]\u00a0Beatport, there were 27,000 new records a day. There are now over 150,000 new songs a day hitting the DSPs.\u201d\u00a0\u00a0<\/p>\n

\n\tGiven easier tools, people are already creating more music. Many of\u00a0the 150,000\u00a0songs a day cited by Adell \u2014 or whatever the number is currently \u2014 were created by AI. French music streamer Deezer said in September that\u00a028% of tracks uploaded<\/a>\u00a0are created\u00a0wholly by\u00a0generative AI, underscoring the fact that AI tools could lead to\u00a0more music being created. Unpopular, long tail music may not attract much attention, but it creates markets where none previously existed. DIY distributors such as\u00a0DistroKid, CD Baby and TuneCore can\u00a0operate\u00a0because production tools are\u00a0inexpensive\u00a0\u2014\u00a0sometimes\u00a0free \u2014 and artists can afford the\u00a0modest\u00a0fees to distribute their songs globally.\u00a0\u00a0<\/p>\n

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\t\t\t\t\t\t\"Xania<\/p><\/div>\n<\/p><\/div>\n

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\t\t\t\t\tHow Many AI Artists Have Debuted on Billboard\u2019s\u00a0Charts?\t\t<\/p>\n<\/h3><\/div>\n

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\t\t\t\t\tBillboard’s Live Music Summit Honors Khalid with VENU’s Disruptor Award\t\t<\/p>\n<\/h3><\/div>\n

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\t\t\t\t\tFemale Agents Have Come a Long Way, But There’s Still Progress to Be Made: ‘We Have to Continue to Fight for Each Other’\t\t<\/p>\n<\/h3><\/div>\n

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\n\tAI\u2019s biggest impact could be to turn everybody into a small-scale creator. Kristen Bender<\/strong>, senior\u00a0vp\u00a0of digital innovation strategy and business development at Universal Music Group\u00a0(UMG), noted\u00a0during a panel\u00a0that 30% to 40% of all music content on social media platforms has been manipulated\u00a0by AI\u00a0in some way, suggesting there are more creators than people might think. \u201cWe think that AI is going to enable so\u00a0[much]\u00a0hyper-personalization and interesting ways to interact with content,\u201d\u00a0she said.\u00a0<\/p>\n

\n\tAlong those lines, Liz Moody<\/strong>, a partner at law firm Granderson Des Rochers, described how AI tools will allow fans to interact with artists in new ways. Moody, who worked on\u00a0Udio\u2019s\u00a0recent licensing deal with\u00a0UMG,\u00a0told the audience\u00a0Udio\u00a0could create \u201ca fan-focused experience where fans can work with their favorite artists to make personalized music, maybe with the artist\u2019s voice, or maybe\u00a0create\u00a0some mashups between two songs that they love.\u201d\u00a0<\/p>\n

\n\tWhen AI tools first appeared, the\u00a0initial\u00a0conversation focused on AI-generated music\u2019s potential to\u00a0supplant the popularity of human-created songs. But Bender and Moody \u2014 who have visibility into where these business models are headed \u2014 encouraged people to think smaller.\u00a0It\u2019s\u00a0easy to\u00a0imagine\u00a0a licensed, industry-sanctioned generative AI platform partnering with\u00a0well-known\u00a0artists to create personalized renditions of \u201cHappy Birthday\u201d for their subscribers. But\u00a0it\u2019s\u00a0a lot harder to imagine\u00a0anyone\u00a0other than\u00a0the creator wanting to hear their personalized version.\u00a0<\/p>\n


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Aller \u00e0 la source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

AI was an omnipresent topic at the Music Tectonics conference in Santa Monica, Calif.,\u00a0earlier this week, creeping into\u00a0seemingly every\u00a0panel discussion and casual poolside conversation. Everybody can see that AI will transform the music business.\u00a0That\u2019s\u00a0a\u00a030,000-foot view. Zoom in, however, and\u00a0there\u2019s\u00a0far less certainty about\u00a0how,\u00a0exactly,\u00a0AI will disrupt the status quo.\u00a0 \u201cNot everybody wants to be a creator\u201d was\u00a0a […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[17],"tags":[],"class_list":["post-202971","post","type-post","status-publish","format-standard","hentry","category-musique","et-doesnt-have-format-content","et_post_format-et-post-format-standard"],"_links":{"self":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/posts\/202971","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/comments?post=202971"}],"version-history":[{"count":0,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/posts\/202971\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/media?parent=202971"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/categories?post=202971"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/tags?post=202971"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}