<\/p>\n
\n\tSpotify<\/a> <\/strong>has unveiled its most extensive out-of-home (OOH) and on-platform campaign to date in support of the 2025 ARIA Awards<\/strong>, spotlighting nominated Australian talent<\/a> across more than 800 high-impact placements around the world \u2014 from major Australian cities to international landmarks including Times Square in New York and Leicester Square in London.<\/p>\n \n\tThe campaign, launched in partnership with the ARIA Awards, aims to engage fans both locally and globally by integrating public voting directly into Spotify\u2019s platform. <\/p>\n \n\tVoting-enabled playlists are embedded within the app across four major categories: Best Australian Live Act, Song of the Year, Best Video and Most Popular International Artist. Fans are directed to the ARIA Awards hub via homepage banners, curated nominee spotlights, and QR codes displayed on select billboards.<\/p>\n \n\tAccording to Spotify, more than 250,000 Australians have already cast their votes through the platform, with engagement surpassing the past two years combined. Billboard placements across the U.S., U.K., and other key territories will continue to promote nominees in the lead-up to the ceremony, while winners will be celebrated globally after the ARIA Awards air on Nov. 19.<\/p>\n \n\t\u201cThe ARIA Awards 2025 campaign is Spotify\u2019s most extensive local on-platform promotion ever \u2014 from in-app voting to high-impact OOH celebrations,\u201d said Rosie Rothery, head of marketing at Spotify ANZ. \u201cWe\u2019ve flexed the power of our platform and global footprint to put Australian artists and their success stories front and center.\u201d<\/p>\n \n\tIn addition to digital integrations, Spotify\u2019s campaign includes a social media rollout, an ARIA Awards Spotify Artist Party, and the \u201cBest of the ARIAs\u201d collection \u2014 a curated shelf highlighting iconic Australian albums and past winners.<\/p>\n