{"id":199719,"date":"2025-10-30T12:18:33","date_gmt":"2025-10-30T16:18:33","guid":{"rendered":"https:\/\/www.cyberlego.com\/web\/2025\/10\/30\/how-maggie-baird-billie-eilish-and-finneas-mom-is-propelling-the-music-industrys-sustainability-efforts\/"},"modified":"2025-10-30T12:18:33","modified_gmt":"2025-10-30T16:18:33","slug":"how-maggie-baird-billie-eilish-and-finneas-mom-is-propelling-the-music-industrys-sustainability-efforts","status":"publish","type":"post","link":"https:\/\/www.cyberlego.com\/web\/2025\/10\/30\/how-maggie-baird-billie-eilish-and-finneas-mom-is-propelling-the-music-industrys-sustainability-efforts\/","title":{"rendered":"How Maggie Baird, Billie Eilish and FINNEAS\u2019 Mom, Is Propelling The Music Industry\u2019s Sustainability\u00a0Efforts"},"content":{"rendered":"

<\/p>\n

<\/p>\n
\n

\n\tIt\u2019s the tail end of September\u2019s Climate Week: NYC when Maggie Baird gets on Zoom from her hotel in the city, ceramic mug of tea in hand.<\/p>\n

\n\tThe mother of Billie Eilish and FINNEAS, as well as a staunch activist for sustainability and plant-based food access, Baird calls her time at Climate Week a \u201cmixed bag of emotions\u201d: She has participated in troubling events addressing the grim effects of climate change, but has also learned about the more hopeful work that\u2019s happening around the world to address it.<\/p>\n

\n\t\u201cIt\u2019s a very dark time and there\u2019s a lot going on,\u201d she says. \u201cClimate change is a threat multiplier. Every single other issue you care about, climate is there making it worse.\u201d<\/p>\n

\n\t\tMaggie Baird will participate in a panel at <\/em>Billboard\u2018s Live Music Summit, held Nov. 3 in Los Angeles. For tickets and more information, click here<\/a>.<\/em><\/strong>\t<\/h2>\n
\n
\n

\n

\t\t\t\t\tRelated\t\t<\/p>\n<\/h3><\/div>\n

\n
\n

\t\t\t<\/p>\n

\n
\n

\t\t\t\t\t\t\"Billie<\/p><\/div>\n<\/p><\/div>\n

\n

<\/p>\n

<\/span><\/p>\n

\n\t\t\t\t\t<\/div>\n
\n

\n

\t\t\t\t\tBillie Eilish Says Music Industry Started to Become More Eco-Friendly \u2018Because We Would Yell at\u00a0Them\u2019\t\t<\/p>\n<\/h3><\/div>\n

<\/time><\/p><\/div>\n

\t\t<\/a><\/p>\n<\/div>\n

\n

\t\t\t<\/p>\n

\n
\n

\t\t\t\t\t\t\"Sia<\/p><\/div>\n<\/p><\/div>\n

\n

<\/p>\n

<\/span><\/p>\n

\n\t\t\t\t\t<\/div>\n
\n

\n

\t\t\t\t\tSia Divorce Escalates Into Custody Battle, With Claims of Drug Addiction and Child Pornography\t\t<\/p>\n<\/h3><\/div>\n

<\/time><\/p><\/div>\n

\t\t<\/a><\/p>\n<\/div>\n

\n

\t\t\t<\/p>\n

\n
\n

\t\t\t\t\t\t\"LeAnn<\/p><\/div>\n<\/p><\/div>\n

\n

<\/p>\n

<\/span><\/p>\n

\n\t\t\t\t\t<\/div>\n
\n

\n

\t\t\t\t\tLeAnn Rimes On Her Three-Decade Touring Career: ‘Pretty Much Nothing Embarrasses Me Onstage’\t\t<\/p>\n<\/h3><\/div>\n

<\/time><\/p><\/div>\n

\t\t<\/a><\/p>\n<\/div><\/div>\n<\/div>\n

\n\tBut Baird, who quotes Joan Baez\u2019s famous \u201cAction is the antidote to despair\u201d declaration, has been a force during the event. Support\u00a0+\u00a0Feed<\/a>, the organization she founded in 2020 that provides hot, plant-based meals to people in need, distributed roughly 2,500 of these meals, along with pantry items, across New York. She and representatives from the nonprofit used this time in the community to talk about plant-based diets as crucial mechanisms of positive environmental impact, with the week\u2019s efforts also connecting various community organizations with climate thought leaders. The week ended with a Support\u00a0+\u00a0Feed \u201cfriend-raiser\u201d event that hosted climate activists, community members and celebrities like Martha Stewart and Eilish, who turned out to support her mother.<\/p>\n

\n\t\u201cThe main thing I would say about this time is that it\u2019s a moment for radical collaboration,\u201d Baird says. \u201cEvery organization I know and work with, we\u2019re just like, \u2018How can we be better together?\u2019 We have to multiply \u2014 exponentially.\u201d<\/p>\n

\n\tFor Baird, however, every week is Climate Week. Having worked with her children and their respective teams to meaningfully integrate sustainability into their careers, she\u2019s essentially a frontline reporter on sustainability within the music industry.<\/p>\n

\n\tOne sector where she\u2019s seeing \u201creally exciting advances\u201d is merchandise. Baird is a longtime collaborator with Bravado, the merchandising and branding division of Universal Music Group that recently sent 400,000 obsolete and unsold tour T-shirts and other unused items by ship from Nashville to Morocco, where they were repurposed into new yarn by sustainability-focused textile manufacturer Hallotex. The yarn will be used to make new items in Europe to avoid the emissions of shipping them back.<\/p>\n

\n
\n
\n
\n

\t\t\t\t\t\t\"Maggie<\/p><\/div>\n<\/p><\/div>

\n

\t\t\t\t\tMaggie Baird, Finneas, and Billie Eilish at the Support + Feed Fall Fundraiser Event on Oct. 24, 2023. <\/span><\/p>\n

\t\t\t\t\t\t\t\t\tZoe Sher<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n

\n\tFor Eilish\u2019s merch, the Bravado team has successfully collaborated with upcycling and sustainability-focused clothing companies Rewilder and Suay and designer Iris Alonzo, the co-founder of the Everybody.World brand. Suay, for example, took hundreds of dead-stock work shirts, added sleeves and embroidered \u201cBillie\u201d on each piece, while some of Eilish\u2019s old merch was repurposed into bags. \u201cThe upcycled items sold out so fast,\u201d Baird says, \u201cbecause there were limited quantities and they were extremely unique, and unique to Billie.\u201d<\/p>\n

\n\tMeanwhile, a program developed by Eilish\u2019s Live Nation touring team, Support\u00a0+\u00a0Feed and Reverb<\/a>, the long-standing nonprofit focused on music industry sustainability, now requires that any venue hosting an Eilish show must sell at least three plant-based main courses \u2014 and some venues have even gone entirely plant-based for Eilish. (Her sold-out Hit Me Hard and Soft<\/em> world tour began in fall 2024 and runs through November.) The team also hosts educational webinars for venue culinary staffers to educate them about plant-based eating.<\/p>\n

\n\t\u201cIt\u2019s about trying to help them understand that the arena has an obligation to clientele, to planet and to cost,\u201d Baird says. \u201cIt\u2019s all done in a friendly, helpful way. We\u2019re very welcoming and excited that they\u2019re willing to even take the call, frankly.\u201d The goal is for venues to maintain more robust plant-based approaches long after Eilish leaves. \u201cIt\u2019s really about helping people understand that you\u2019re not just serving your customer better while being better for the planet,\u201d Baird explains, \u201cbut that you can actually save money.\u201d These savings are achieved by reducing reliance on meat and incorporating more dishes made with lower-cost ingredients like beans, lentils, grains, fruits and vegetables; meals built around whole-food ingredients are often significantly more affordable to produce.<\/p>\n

\n\tShe is aware that implementing such programs takes resources. Eilish has helped fund Support\u00a0+\u00a0Feed and Reverb to be on-site at shows by rising artists who don\u2019t yet have the funds to host these groups themselves. \u201cI think it\u2019s important that we reach down,\u201d Baird says. Fans can also buy more expensive \u201cchangemaker\u201d tickets for Eilish\u2019s shows, with 50% of the revenue from each tagged for sustainability projects. One dollar of every regular ticket sold is also donated.<\/p>\n

\n\tWhile Eilish is among the most visible musicians promoting sustainability in the industry, Baird\u2019s hope is that even if artists don\u2019t want to publicly discuss their efforts, \u201cthey\u2019ll still just do it. They don\u2019t have to make it as outward as what we\u2019re doing, but they can just do it as a given.\u201d<\/p>\n

\n
\n
\n
\n

\t\t\t\t\t\t\"Maggie<\/p><\/div>\n<\/p><\/div>

\n

\t\t\t\t\tMaggie Baird and Hayley Williams of Paramore deliver meals on June 28, 2023, as part of Baird\u2019s volunteer work for her nonprofit organization, Support + Feed. <\/span><\/p>\n

\t\t\t\t\t\t\t\t\tZoe Sher<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n

\n\tAll these initiatives are happening in a year when Support\u00a0+\u00a0Feed has responded to a host of disasters. It fed locals in Los Angeles following the devastating California wildfires in January and in Tennessee after intense flooding in April. (Baird notes that in the wake of such events, Support\u00a0+\u00a0Feed representatives stay on the ground long after many other response organizations move on to the next crisis.) The communities Support\u00a0+\u00a0Feed serves have also been \u201cvery impacted\u201d by U.S. Immigration and Customs Enforcement raids, \u201cso we\u2019ve had to really be nimble in how we feed people and how we convene,\u201d Baird says.<\/p>\n

\n\tStill, the organization is expanding its offerings, now providing, in addition to hot meals, free produce from local farmers and cooking classes and recipe cards for people who may be unfamiliar with the produce they\u2019re receiving.<\/p>\n

\n\t\u201cWe\u2019re really increasing our education and our outreach as much as possible,\u201d Baird says, \u201cbut also just feeding, feeding, feeding, feeding, feeding. The need now is tremendous with all the food programs being cut.<\/p>\n

\n\t\u201cIt\u2019s a very intense time,\u201d she continues, \u201cbut there are so many people doing great things.\u201d<\/p>\n

\n\tThis story appears in the Oct. 25, 2025, issue of <\/em>Billboard.<\/p>\n<\/div>\n<\/div>\n

Aller \u00e0 la source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

It\u2019s the tail end of September\u2019s Climate Week: NYC when Maggie Baird gets on Zoom from her hotel in the city, ceramic mug of tea in hand. The mother of Billie Eilish and FINNEAS, as well as a staunch activist for sustainability and plant-based food access, Baird calls her time at Climate Week a \u201cmixed […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[17],"tags":[],"class_list":["post-199719","post","type-post","status-publish","format-standard","hentry","category-musique","et-doesnt-have-format-content","et_post_format-et-post-format-standard"],"_links":{"self":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/posts\/199719","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/comments?post=199719"}],"version-history":[{"count":0,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/posts\/199719\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/media?parent=199719"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/categories?post=199719"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/tags?post=199719"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}