Taylor Swift<\/a>, I can now do that because it\u2019s all licensed?<\/strong><\/p>\n\n\tWell, I don\u2019t want to get specific with artists. It\u2019s their choice, but yeah, in the new service, you would be able to do that, and you\u2019d be able to make extraordinary music. I mean, our model is already really powerful. You can imagine what it\u2019s like when you get to do it directly with the artist\u2019s input and their voice and style, and then the artist gets to benefit from that in multiple ways. They get the financial upside from it. They can increase their brand. And the user gets to go deeper in their connection with you as a fan.<\/p>\n
\n\tCan users export what they make in Udio to streaming services now?<\/strong><\/p>\n\n\tNot now. That\u2019s an important component of this deal. As we\u2019re entering this transition period, when we\u2019re building out our new models and functionality, you\u2019re not able to have songs leave the platform.<\/p>\n
\n\tSony and Warner still have active lawsuits against Udio. Are you confident that they will come to the table now that you\u2019ve reached a deal with UMG?<\/strong><\/p>\n\n\tThis is something I need to pass on answering.<\/p>\n
\n\tThere are three parts to this. You have your \u201ccompensatory\u201d deal with UMG that settles the lawsuit. Then you also have licenses with UMG on the publishing and recorded music side for this future Udio platform. Does this first part mean you are now retroactively paying UMG for the licensing of their recordings for training data?<\/strong><\/p>\n\n\tTo be honest, I think I\u2019d be a little bit over my skis on this, and there\u2019s a lot of legal complexity around that. I don\u2019t think I\u2019m in a position to actually speak about that directly.<\/p>\n
\n\tNow that you have publishing and recorded music licenses in place with UMG, how does the process of compensating participating artists work? Are you doing a system of attribution or digital proxies for payment?<\/strong><\/p>\n\n\tI wish I could give more details about this right now, but it\u2019s something that we have a clear plan for. This is a trade secret for the moment. <\/p>\n
\n\tGiven this past history with this lawsuit, I imagine that a number of artists will be hesitant about opting in and working with your team. How do you plan to reassure UMG artists who might be hesitant but are interested in diving into AI?<\/strong><\/p>\n\n\tSo I think the way to do this is to say you have control, right? We\u2019re very clear about this: If you want to participate, that\u2019s great. If you\u2019re unsure about participating, call me, I\u2019ll sit down with you, and we will talk about it. Call Universal. They\u2019ve been working and thinking about this alongside us. We\u2019ve built and invested an absolutely enormous amount into controls. Controls over how artists\u2019 songs can be used, how their styles can be used, really granular controls. And I think that the way for artists to become comfortable with this is to just talk to me or anyone on the team, and we can walk them through what\u2019s possible.<\/p>\n
\n\tOne of the things that you\u2019ll see is we\u2019re going to launch with a set of features that has a spectrum of freedom that the artist can control. There are some features that will be available to users that will be more restrictive in what they can do with their artists or their songs. And then there will be others that are more permissive. The whole point of it is not only education but just meeting artists at the levels they\u2019re comfortable with. <\/p>\n
\n\tI think this is something that, when done right, can bring an enormous amount of interest and fan engagement. By the way, data is a huge thing for artists. So imagine that you\u2019re an artist, you\u2019re a hip-hop artist, people are on the platform, and 60% or 70% of them are remixing your songs or using your style in a country song. That\u2019s amazing information that we will provide artists in the back end. They\u2019re going to have this new insight into what people like and want. And I also hope that will inform their own music making.<\/p>\n
\n\tInteresting. So it sounds like artists aren\u2019t just doing a blanket opt-in here. It\u2019s more granular, and artists can pick and choose what they want to say yes to?<\/strong><\/p>\n\n\tOne hundred percent. I also think what we\u2019ll see is, artists at different points in their career are going to also have different views on this \u2014 when they\u2019re trying to break, and they want to get their name out there, you know, versus when they\u2019re at the peak of their career. We are ready to learn about that, and we\u2019ll meet them where they\u2019re at.<\/p>\n
\n\tSince this is a destination for creation and streaming, it feels like an interactive product. Do you have any plans to integrate social features into this, too?<\/strong><\/p>\n\n\tYeah, for sure. I think that we want to build a community of superfans around creation. As we say internally, it\u2019s connection through creation \u2014 whether that\u2019s with artists or that connection with other music fans. We want to lean into that. I think it\u2019s going to be a huge asset for artists and fandoms.<\/p>\n
\n\tSo this platform will now include artists\u2019 voice models, correct?<\/strong><\/p>\n\n\tIt\u2019s going to involve all kinds of AI models, like a base model, and then we will have a specific\u2026it\u2019s hard to describe. The best way to explain it, [is it] will have sort of like flavors<\/em> of the model that will be specific to particular styles or artists or genres. And this, again, provides an enormous amount of control.<\/p>\n\n\tWho is your ideal user base for this, since it\u2019s a departure from what you\u2019re doing right now?<\/strong><\/p>\n\n\tI think our ideal user is a passionate music fan who maybe hasn\u2019t created yet, but has the impulse to do so. And if they\u2019re given tools, or they\u2019re given experiences that are straightforward, and they\u2019re given a community that they can engage with, they\u2019re going to want to go deeper. I think that people are going to create songs, or there\u2019ll be songs for you made by people in the communities that you love. I think it\u2019ll be an interesting combination of creation and consumption. I think it goes towards people who are just deep music lovers, who want to go further than is possible today, further than is possible on any of the normal forms of music consumption that we have right now.<\/p>\n
\n\tNow that Udio is moving forward with this partnership with UMG, I\u2019m wondering, how do you feel this deal can help differentiate the direction that Udio is going in versus Suno, since so many people have lumped the two companies together for so long?<\/strong><\/p>\n\n\tI think that we\u2019re clearly building into a totally new space. I mean, what I\u2019ve described to you isn\u2019t even a question of Udio versus other players. Today, we are breaking new ground on a market that combines new forms of AI and artist interaction \u2014 creation and consumption. We\u2019re making a new market here, which we think is an enormous one. I think that we\u2019re already incredibly differentiated just today, just by saying all of this.<\/p>\n
\n\tAnything else to add?<\/strong><\/p>\n\n\tPartnership is absolutely vital to doing this. This has to be done with artists and songwriters and rights holders, and we are super thrilled about this announcement today, and we want to do this with other artists across the board. So we\u2019re ready to build alongside the entire user community.<\/p>\n\n\t<\/a><\/p>\n<\/div>\n<\/div>\nAller \u00e0 la source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"On Wednesday (Oct. 29), Universal Music Group came to a landmark agreement with AI music company Udio. The deal ends UMG\u2019s involvement in the lawsuit against Udio, which it filed last summer with the two other major music companies \u2014 Sony Music and Warner Music Group. In the lawsuit, the labels accused Udio of infringing […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[17],"tags":[],"class_list":["post-199504","post","type-post","status-publish","format-standard","hentry","category-musique","et-doesnt-have-format-content","et_post_format-et-post-format-standard"],"_links":{"self":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/posts\/199504","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/comments?post=199504"}],"version-history":[{"count":0,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/posts\/199504\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/media?parent=199504"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/categories?post=199504"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/tags?post=199504"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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