{"id":199437,"date":"2025-10-29T18:13:00","date_gmt":"2025-10-29T22:13:00","guid":{"rendered":"https:\/\/www.cyberlego.com\/web\/2025\/10\/29\/youtubes-subscription-businesses-get-a-new-boss\/"},"modified":"2025-10-29T18:13:00","modified_gmt":"2025-10-29T22:13:00","slug":"youtubes-subscription-businesses-get-a-new-boss","status":"publish","type":"post","link":"https:\/\/www.cyberlego.com\/web\/2025\/10\/29\/youtubes-subscription-businesses-get-a-new-boss\/","title":{"rendered":"YouTube\u2019s Subscription Businesses Get a New\u00a0Boss"},"content":{"rendered":"<p><!-- no image --><\/p>\n<div><!-- do not apply CSS styles to this element! --><\/p>\n<div class=\"pmc-paywall\">\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tAs part of a significant reorganization of its product teams, YouTube promoted <strong>Christian Oestlien<\/strong>, previously vp of product management, to lead a team responsible for subscription products across YouTube Music, YouTube TV and YouTube Premium. As vp of YouTube\u2019s subscription products, Oestlien will also oversee podcasts, commerce and YouTube Primetime Channels.<\/p>\n<div class=\"injected-related-story \/\/ lrv-u-display-inline-block lrv-u-width-100p lrv-u-margin-t-2 u-margin-t-26@mobile-max u-margin-b-0.875@mobile-max u-margin-b-150@tablet u-border-t-12 lrv-u-padding-t-025 u-padding-b-1.313 lrv-u-padding-b-125@mobile-max lrv-u-border-color-black\">\n<div class=\"\">\n<h3 id=\"title-of-a-story\" class=\"c-title  lrv-a-unstyle-link lrv-u-whitespace-nowrap u-font-weight-700 lrv-u-display-inline-block u-line-height-18px a-font-accent u-letter-spacing-0225 u-font-size-16 lrv-u-color-black lrv-u-text-transform-uppercase u-article-badge-underline a-article-esp u-display-inline-flex lrv-u-margin-b-1@mobile-max u-margin-b-9@tablet\">\n<p>\t\t\t\t\tRelated\t\t<\/p>\n<\/h3><\/div>\n<div class=\"injected-related-story-wrapper lrv-u-flex lrv-u-justify-content-space-between lrv-u-padding-tb-050@desktop a-children-border-vertical a-children-border--grey a-children-border-width-050\">\n<div class=\"o-card \">\n<p>\t\t\t<a tabindex=\"0\" href=\"https:\/\/www.billboard.com\/pro\/youtube-paid-8-billion-music-industry-12-months-lyor-cohen\/\" class=\"lrv-u-color-black:hover lrv-u-flex u-flex-direction-column@desktop\"><\/p>\n<div class=\"c-lazy-image  lrv-u-margin-b-075 lrv-u-margin-b-00@mobile-max u-width-130px@mobile-max\">\n<div class=\"a-crop-6x4 a-crop-3x2@mobile-max\">\n<p>\t\t\t\t\t\t<img decoding=\"async\" class=\"c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"https:\/\/www.billboard.com\/pro\/youtube-subscription-businesses-new-boss-reorganization\/\" data-lazy-src=\"https:\/\/www.billboard.com\/wp-content\/uploads\/2025\/10\/lyor-cohen-lmw-chat-2025-billboard-1800.jpg?w=237&amp;h=147&amp;crop=1\" alt=\"Lyor Cohen during the Billboard Latin Music Week 2025 Fireside Chat with Lyor Cohen panel at the Fillmore Miami Beach on October 22, 2025 in Miami Beach, Florida.\" data-lazy-srcset=\"\" data-lazy-sizes=\"auto\" height=\"\" width=\"\"><\/p><\/div>\n<\/p><\/div>\n<div class=\"o-card__content \">\n<p><span class=\"c-span  lrv-u-whitespace-nowrap\"><\/p>\n<p><\/span><\/p>\n<div class=\"o_category \">\n\t\t\t\t\t<\/div>\n<div class=\"c_title \">\n<h3 id=\"title-of-a-story\" class=\"c-title  a-font-basic-fancy u-font-size-15 u-font-size-15.5@mobile-max u-line-height-22px u-padding-r-0.188@desktop u-word-spacing-0013 u-line-height-22.5px@mobile-max a-truncate-ellipsis-4line@mobile-max a-truncate-ellipsis-3line\">\n<p>\t\t\t\t\tYouTube Paid Over $8 Billion to Music Business in Recent 12-Month Period: Lyor\u00a0Cohen\t\t<\/p>\n<\/h3><\/div>\n<p><time class=\"c-timestamp  \" datetime=\"00:00-YY-DD-MM\"><\/p>\n<p><\/time><\/p><\/div>\n<p>\t\t<\/a><\/p>\n<\/div>\n<div class=\"o-card \">\n<p>\t\t\t<a tabindex=\"0\" href=\"https:\/\/www.billboard.com\/business\/legal\/sia-divorce-custody-battle-drug-use-claims-1236100119\/\" class=\"lrv-u-color-black:hover lrv-u-flex u-flex-direction-column@desktop\"><\/p>\n<div class=\"c-lazy-image  lrv-u-margin-b-075 lrv-u-margin-b-00@mobile-max u-width-130px@mobile-max\">\n<div class=\"a-crop-6x4 a-crop-3x2@mobile-max\">\n<p>\t\t\t\t\t\t<img decoding=\"async\" class=\"c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"https:\/\/www.billboard.com\/pro\/youtube-subscription-businesses-new-boss-reorganization\/\" data-lazy-src=\"https:\/\/www.billboard.com\/wp-content\/uploads\/2025\/10\/Sia-daytime-beauty-awards-2023-billboard-1800.jpg?w=237&amp;h=147&amp;crop=1\" alt=\"Sia Furler\" data-lazy-srcset=\"\" data-lazy-sizes=\"auto\" height=\"\" width=\"\"><\/p><\/div>\n<\/p><\/div>\n<div class=\"o-card__content \">\n<p><span class=\"c-span  lrv-u-whitespace-nowrap\"><\/p>\n<p><\/span><\/p>\n<div class=\"o_category \">\n\t\t\t\t\t<\/div>\n<div class=\"c_title \">\n<h3 id=\"title-of-a-story\" class=\"c-title  a-font-basic-fancy u-font-size-15 u-font-size-15.5@mobile-max u-line-height-22px u-padding-r-0.188@desktop u-word-spacing-0013 u-line-height-22.5px@mobile-max a-truncate-ellipsis-4line@mobile-max a-truncate-ellipsis-3line\">\n<p>\t\t\t\t\tSia Divorce Escalates Into Custody Battle, With Claims of Drug Addiction and Child Pornography\t\t<\/p>\n<\/h3><\/div>\n<p><time class=\"c-timestamp  \" datetime=\"00:00-YY-DD-MM\"><\/p>\n<p><\/time><\/p><\/div>\n<p>\t\t<\/a><\/p>\n<\/div>\n<div class=\"o-card \">\n<p>\t\t\t<a tabindex=\"0\" href=\"https:\/\/www.billboard.com\/business\/touring\/leann-rimes-unstoppable-award-2025-interview-1236098430\/\" class=\"lrv-u-color-black:hover lrv-u-flex u-flex-direction-column@desktop\"><\/p>\n<div class=\"c-lazy-image  lrv-u-margin-b-075 lrv-u-margin-b-00@mobile-max u-width-130px@mobile-max\">\n<div class=\"a-crop-6x4 a-crop-3x2@mobile-max\">\n<p>\t\t\t\t\t\t<img decoding=\"async\" class=\"c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"https:\/\/www.billboard.com\/pro\/youtube-subscription-businesses-new-boss-reorganization\/\" data-lazy-src=\"https:\/\/www.billboard.com\/wp-content\/uploads\/2025\/10\/leann-rimes-ryman-auditorium-performance-2023-nashville-billboard-1200.jpg?crop=0px%2C30px%2C1200px%2C745px&amp;resize=237%2C147\" alt=\"LeAnn Rimes performs at the Ryman Auditorium on April 8, 2023 in Nashville, Tennessee.\" data-lazy-srcset=\"\" data-lazy-sizes=\"auto\" height=\"\" width=\"\"><\/p><\/div>\n<\/p><\/div>\n<div class=\"o-card__content \">\n<p><span class=\"c-span  lrv-u-whitespace-nowrap\"><\/p>\n<p><\/span><\/p>\n<div class=\"o_category \">\n\t\t\t\t\t<\/div>\n<div class=\"c_title \">\n<h3 id=\"title-of-a-story\" class=\"c-title  a-font-basic-fancy u-font-size-15 u-font-size-15.5@mobile-max u-line-height-22px u-padding-r-0.188@desktop u-word-spacing-0013 u-line-height-22.5px@mobile-max a-truncate-ellipsis-4line@mobile-max a-truncate-ellipsis-3line\">\n<p>\t\t\t\t\tLeAnn Rimes On Her Three-Decade Touring Career: &lsquo;Pretty Much Nothing Embarrasses Me Onstage&rsquo;\t\t<\/p>\n<\/h3><\/div>\n<p><time class=\"c-timestamp  \" datetime=\"00:00-YY-DD-MM\"><\/p>\n<p><\/time><\/p><\/div>\n<p>\t\t<\/a><\/p>\n<\/div><\/div>\n<\/div>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tYouTube also created two other product organizations. Viewer Products, to be led by <strong>Johanna Voolich<\/strong>, will focus on the viewer experience through such products as the main YouTube app, living room and search. YouTube has not yet hired a lead for creator and community products, which will focus on supporting YouTube creators. Oestlien, Voolich, and the eventual creator and community projects lead will report directly to YouTube CEO <strong>Neal Mohan<\/strong>. News of the reorganization was first <a href=\"https:\/\/variety.com\/2025\/digital\/news\/youtube-product-reorg-christian-oestlien-vp-subscriptions-products-1236564489\/\" target=\"_blank\">reported by <em>Variety<\/em><\/a> and was confirmed to <em>Billboard<\/em> by a YouTube representative.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tWhile YouTube has made its name streaming ad-supported videos to billions of viewers globally, its subscription business has more than <a href=\"https:\/\/www.billboard.com\/pro\/youtube-music-subscribers-premium-lite-tier-launch\/\">125 million paying customers<\/a> across both YouTube Premium and YouTube Music, the company announced in March. The combined free-paid platform generated <a href=\"https:\/\/www.billboard.com\/pro\/youtube-paid-8-billion-music-industry-12-months-lyor-cohen\/\">$8 billion for the music business<\/a> in the 12-month period ended June 30, YouTube global head of music <strong>Lyor Cohen<\/strong> announced at Billboard Latin Music Week on Oct. 22.\u00a0<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe TV is an increasingly important screen for YouTube, which is best known for its origins on web browsers and proliferation on smartphone apps. YouTube had the largest share of TV viewing in the U.S. in July with a 13.4% share, <a href=\"https:\/\/www.nielsen.com\/news-center\/2025\/streaming-cranks-up-the-heat-in-july-accounts-for-nearly-half-of-all-tv-viewing-in-nielsens-the-gauge\/\" rel=\"nofollow\" target=\"_blank\">according to Nielsen<\/a>. Netflix was No. 2 at 8.8% and Disney was No. 3 with 4.7%.\u00a0<\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/2HpFicp.png\" alt=\"Billboard VIP Pass\"><\/figure>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t<a href=\"https:\/\/ubpass.co\/billboard\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><\/a><\/p>\n<\/div>\n<\/div>\n<p><a href=\"https:\/\/www.billboard.com\/pro\/youtube-subscription-businesses-new-boss-reorganization\/\">Aller \u00e0 la source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As part of a significant reorganization of its product teams, YouTube promoted Christian Oestlien, previously vp of product management, to lead a team responsible for subscription products across YouTube Music, YouTube TV and YouTube Premium. As vp of YouTube\u2019s subscription products, Oestlien will also oversee podcasts, commerce and YouTube Primetime Channels. Related YouTube Paid Over [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[17],"tags":[],"class_list":["post-199437","post","type-post","status-publish","format-standard","hentry","category-musique","et-doesnt-have-format-content","et_post_format-et-post-format-standard"],"_links":{"self":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/posts\/199437","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/comments?post=199437"}],"version-history":[{"count":0,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/posts\/199437\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/media?parent=199437"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/categories?post=199437"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/tags?post=199437"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}