\n\tAll products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.<\/em><\/p>\n \n\tBeauty and music go hand-in-hand. Whether you\u2019re strutting onstage in full face, \u00e0 la Lady Gaga on the Mayhem Ball tour<\/a>, or getting glammed up to see your favorite musicians in concert<\/a>, music and makeup give fans an opportunity to express themselves in fun, creative and eye-catching new ways.<\/p>\n \n\tThere are a plethora of musicians who have gone on to start their own cosmetic brands, from Rihanna and Jennifer Lopez to Ariana Grande and Selena Gomez. (Beyonc\u00e9 and Shakira both have successful hair care lines but for the purposes of this article, we are only including beauty brands) As a longtime lover of beauty, these brands have always caught my eye because they\u2019re an extension of each musician\u2019s identity and persona, expanding their art and creativity beyond the stage.<\/p>\n \n\tBrands backed by the likes of Gaga (Haus Labs) or Halsey\u2019s About Face feature bold offerings with formulas that are just as unique as they are, while Gomez\u2019s Rare Beauty focuses on softer, more wearable tones with user-friendly formulas, mirroring the singer\u2019s everyday makeup. Rihanna\u2019s Fenty Beauty, meanwhile, is glamorous and just as artful as she is, utilizing colors and glittering finishes that remind me of the \u201cDiamonds\u201d singer\u2019s equally bold and experimental fashion choices.<\/p>\n \n\tThis concept of musicians and makeup isn\u2019t new, of course. Stars like Britney Spears, Jessica Simpson, Gwen Stefani<\/a> and even Victoria Beckham<\/a> have been lending their acclaim to the cosmetics industry since the dawn of time, urging fans to shop everything under the sun from body mists to edible makeup (if you know, you know).<\/p>\n \n\tStill, not all celebrity makeup and beauty brands are created equal. Some stars are more involved in the production of their lines, while others may just see them as a \u2014 literal \u2014 vanity project. Below, I\u2019ve ranked a few of the top musician-owned beauty brands, based on formulas, pricing, uniqueness and accessibility. I\u2019ll be breaking down the pros and cons of each line and diving deep into why they\u2019re ranked where they are.<\/p>\n \n\tAs for why I got this assignment: I am an avid beauty lover and have been since I was 13, and I have covered the beauty and fashion beats at many different publications over the years, including Allure<\/em>, WWD<\/em>, Glamour<\/em> and now Billboard<\/em>. If that doesn\u2019t convince you, I have very strong opinions \u2014 especially on the beauty industry and its practices.<\/p>\n \n\tRead on for the best musician beauty brands that you can buy online right now.<\/p>\n \n\t\tNO. 7\t<\/p>\n \n \t\t\t\tBuy Now at revolve<\/span>\t<\/a><\/div>\n \n\t\tPros<\/strong>: Beautiful packaging, strong branding identity, focus on body care<\/p>\n Cons<\/strong>: Outdated product, pricing\t<\/p>\n \n\tLopez launched JLO Beauty in 2020, and it was made available to the public the next year in 2021. The brand features everything from skincare to body care, with a few makeup products here and there. JLO Beauty\u2019s focus on body care and skincare is what differentiates it from the other brands on this list, making it a standout if you\u2019re looking for coverage beyond just your face.<\/p>\n \n\tThe packaging is also a big draw for me, with all the gold accents and eye-catching JLO branding. Some of my favorite products from the brand include their That Star Filter Complexion Booster for $39<\/a> and That Limitless Glow Sheet Mask 3 Pack for $49<\/a>. Both those products and the brand\u2019s existing line can be shopped at Revolve<\/a>.<\/p>\n \n\tIf I could pinpoint where the brand needs to revamp, I can think of two things: First, the product is outdated, with formulas that have been done before. While Lopez\u2019s skin is amazing, it is likely thanks to the treatments she has had as a world-renowned celeb, not because of her product line. Personally, when I think of JLO, I am not thinking about her skin. I\u2019m thinking about her hit music. She needs to make herself an authority on the subject of skincare if she wants to get people excited about her products. I\u2019m craving more inventive product, even a rebrand if possible \u2014 something to further differentiate her brand from the rest.<\/p>\n \n\t\tNO. 6\t<\/p>\n \n \t\t\t\tBuy Now at sephora<\/span>\t<\/a><\/div>\n \n\t\tPros<\/strong>: Strong branding, affordable pricing<\/p>\n Cons<\/strong>: Non-inventive products, needs a formula revamp\t<\/p>\n \n\tStefani began GXVE in 2022 and it was launched in Sephora only a few weeks later. The product line backed by the \u201cLuxurious\u201d singer is exceedingly affordable, boasting strong and eye-catching branding that matches the singer\u2019s own unique sense of style. The product line is also extremely stripped-down, filled with simple and easy-to-use products for the everyday girl looking to get glam. <\/p>\n \n\tSome of my favorites from the brand include their Paint It Up Clean 24-Hr Cream Eyeshadow for $10<\/a> and the Pick It Up Cream Contour & Talc-Free Powder Bronzer Duo for $14<\/a>. Every product mentioned, and much more, can be shopped at Sephora<\/a>.<\/p>\n \n\tWhere GXVE lacks is inventiveness. The product line is barebones and contains makeup that has been done before, and done better. With a formula revamp, and a quick trip back to the drawing board, I believe the brand could be even greater. I\u2019d like to see new product ideas that fit the 2025 consumer with innovation in mind. With a name like Stefani attached to the line, the brand has the power to do more and go farther.<\/p>\n \n\t\tNO. 5\t<\/p>\n \n \t\t\t\tBUY NOW AT ULTA<\/span>\t<\/a><\/div>\n \n\t\tPros<\/strong>: Affordability, cohesive product line, unique range, best basics<\/p>\n Cons<\/strong>: Brand identity, consumers are craving something new\t<\/p>\n \n\tGrande\u2019s R.E.M. Beauty launched back in 2021 with an \u201cUltraviolet\u201d collection. The line has since grown to include skincare and makeup brushes. The line is affordable and tells a cohesive story with products that reflect Grande\u2019s personal tastes. The basics, like blushes, highlighters and lip products, are solid through and through, boasting a healthy range of both experimental and wearable hues. Some of my favorites include the Essential Drip Glossy Balm for $19<\/a>, Hypernova Satin Matte Blush for $22<\/a> and their Hypernova Satin Matte Bronzer for $28<\/a>. All of these products can be shopped at Ulta Beauty<\/a>.<\/p>\n \n\tThe brand\u2019s complexion line is where improvements can be made. The Sweetener Foundation is serviceable, as is their concealer of the same name, but both are not in any way remarkable. It\u2019s something we\u2019ve seen before, a lightweight but full-coverage finish. You\u2019ve likely not heard much buzz about those products for that reason. In general, R.E.M. Beauty\u2019s product line is for those looking for approachable products with makeup that you can trust.<\/p>\n \n\t\tNO. 4\t<\/p>\n \n \t\t\t\tBUY NOW ON ULTA<\/span>\t<\/a><\/div>\n \n\t\tPros<\/strong>: Inclusivity, affordability<\/p>\n Cons<\/strong>: Too many eggs in one basket, flash-in-the-pan virality\t<\/p>\n \n\tOne thing I will always give Rihanna flowers for is Fenty Beauty\u2019s commitment to inclusivity, something that not every brand aims to prioritize. When the brand launched in 2017, Rihanna was almost immediately praised for her line of Pro Filt\u2019r Soft Matte Longwear foundations. At the time, it came in 40 shades, a massive feat for 2017. Since then, the foundation line has included 10 more, bumping the total shade range up to 50.<\/p>\n \n\tThe brand is also exceedingly affordable, even with a celebrity name attached. No makeup-centric product in the line, including brushes, is over $60. If all that wasn\u2019t enough, the brand is extremely accessible, available in store and online at both Ulta Beauty<\/a> and Sephora<\/a>. Some of my favorite products from the Rihanna-backed line include their Bright Fix Instant Brightening + Blurring Powder for $38<\/a>, Gloss Bomb Stix High-Shine Gloss Stick for $26<\/a>, Diamond Bomb All-Over Diamond Veil for $43<\/a> and Match Stix Contour Skinstick for $32<\/a>.<\/p>\n \n\tA common issue with celeb-run brands, and where Fenty Beauty suffers, is that they really have too many eggs in one basket. With a skincare line, their very own brushes, fragrance line, haircare line and makeup all under one roof, it can be easy to produce product that is uninteresting or of less quality. My belief is that if the brand focused all of its time on makeup, every product would be a slam dunk.<\/p>\n \n\t\tNO. 3\t<\/p>\n \n \t\t\t\tBUY NOW ON ULTA<\/span>\t<\/a><\/div>\n \n\t\tPros<\/strong>: Creative product, unique formula, artistic perspective, beautiful packaging, affordability<\/p>\n Cons<\/strong>: Not for everyone, lack of complexion products\t<\/p>\n \n\tHalsey\u2019s About Face is all about artistic perspective. I fell in love with the brand\u2019s creative product line, which boasts unique formulas with affordable price tags to boot. The makeup line is for those looking for something exciting and inventive out of their beauty products. Some of my favorite products launched from About Face include their Holographic Eye Paint for $19<\/a>, Cheek Freak Blush Balm for $18<\/a>, Line Artist Liners for $15<\/a> and their Curtain Call \u2013 Set & Smooth Loose Powder for $21<\/a>. You can snag all these products, and more, in store and online at Ulta Beauty<\/a>.<\/p>\n \n\tMy only gripes with the brand are that the product can be unapproachable, what with the extreme and unique shades of lip gloss, blush, eyeshadow and even setting powder. About Face\u2019s complexion products are also lacking. The brand has a pretty standard foundation but no concealer, which I find a little odd.<\/p>\n \n\t\tNO. 2\t<\/p>\n \n \t\t\t\tBUY NOW ON SEPHORA<\/span>\t<\/a><\/div>\n \n\t\tPros<\/strong>: Inclusive packaging, niche market, everyday makeup, clean beauty, easy to use<\/p>\n Cons<\/strong>: Lacking creativity, simple product range, not for experimental beauty \t<\/p>\n \n\tSelena Gomez\u2019s Rare Beauty was launched in 2019 and filled an inclusivity hole in the beauty market. The product launch was, and is, focused on inclusivity, giving those with disabilities access to makeup that they can actually use (all of the product packaging is easy to open and close, and easy to apply for those with dexterity issues). The makeup itself fits into the \u201cclean beauty\u201d category, with shades and formulas that are standard and less inventive than something like Halsey\u2019s About Face.<\/p>\n \n\tIf you\u2019re looking for product that works, and works well, with shades and formulas that work for everyone, then Rare Beauty should be your go-to. Some of my favorites from the brand include their Kind Words Lip Liner for $16<\/a>, Brow Harmony Precision Eyebrow Pencil for $19<\/a> and, a sleeper hit, their Rare Fragrance Layering Balms, also for $19<\/a>. These products are available online and in store at Sephora<\/a>.<\/p>\n \n\tA note: This makeup line is not for those seeking out extremely creative formulas. The product is simplistic, oftentimes lacking creativity. All that to say, don\u2019t expect to be creating colorful looks with Rare Beauty products. You\u2019ll likely have to look somewhere else for that.<\/p>\n \n\t\tNO. 1\t<\/p>\n \n \t\t\t\t![\"jlo](\"https:\/\/www.billboard.com\/wp-content\/uploads\/2025\/08\/jennifer-lopez-grammy-awards-2025-billboard-1800.jpg?w=942&h=623&crop=1\")
<\/p>\n\n\t\tJLO Beauty by Jennifer Lopez\t<\/h2>\n
\n<\/div>\n![\"gwen](\"https:\/\/www.billboard.com\/wp-content\/uploads\/2022\/03\/GXVE_BEAUTY_ORIGINALME_ORIGINALRECIPE_v1.jpg?w=942&h=623&crop=1\")
<\/p>\n\n\t\tGXVE by Gwen Stefani\t<\/h2>\n
\n<\/div>\n![\"ariana](\"https:\/\/www.billboard.com\/wp-content\/uploads\/2024\/07\/02-Ariana-Grande-x-r.e.m.-beauty-2024-billboard-1548.jpg?w=942&h=623&crop=1\")
<\/p>\n\n\t\tR.E.M. Beauty by Ariana Grande \t<\/h2>\n
\n<\/div>\n![\"Rihanna\"](\"https:\/\/www.billboard.com\/wp-content\/uploads\/2023\/06\/rihanna-fenty-ulta-billboard-1548.jpg?w=942&h=623&crop=1\")
<\/p>\n\n\t\tFenty Beauty by Rihanna \t<\/h2>\n
\n<\/div>\n![\"Halsey](\"https:\/\/www.billboard.com\/wp-content\/uploads\/2021\/01\/about-face-HALSEY-CR-Alana-O%E2%80%99Herlihy-for-about-face-pr-2020-billboard-1548-1609786920.jpg?w=942&h=623&crop=1\")
<\/p>\n\n\t\tAbout Face by Halsey \t<\/h2>\n
\n<\/div>\n![\"Selena](\"https:\/\/www.billboard.com\/wp-content\/uploads\/2024\/03\/01-Selena-Gomezs-Rare-Beauty-Drops-Soft-Pinch-Luminous-Powder-Blush-billboard-1548.jpg?w=942&h=623&crop=1\")
<\/p>\n\n\t\tRare Beauty by Selena Gomez\t<\/h2>\n
\n<\/div>\n![\"Haus](\"https:\/\/www.billboard.com\/wp-content\/uploads\/2024\/08\/lady-gaga-Haus-Labs-Clear-Cut-Liquid-Eyeliner-billboard-1548.jpg?w=942&h=623&crop=1\")
<\/p>\n\n\t\tHaus Labs by Lady Gaga\t<\/h2>\n