{"id":197812,"date":"2025-10-24T15:10:42","date_gmt":"2025-10-24T19:10:42","guid":{"rendered":"https:\/\/www.cyberlego.com\/web\/2025\/10\/24\/executive-turntable-avatar-concert-startup-staffs-up-plus-spinnin-expats-become-fluent\/"},"modified":"2025-10-24T15:10:42","modified_gmt":"2025-10-24T19:10:42","slug":"executive-turntable-avatar-concert-startup-staffs-up-plus-spinnin-expats-become-fluent","status":"publish","type":"post","link":"https:\/\/www.cyberlego.com\/web\/2025\/10\/24\/executive-turntable-avatar-concert-startup-staffs-up-plus-spinnin-expats-become-fluent\/","title":{"rendered":"Executive Turntable: Avatar Concert Startup Staffs Up, Plus Spinnin\u2019 Expats Become\u00a0Fluent"},"content":{"rendered":"<p><!-- no image --><\/p>\n<div><!-- do not apply CSS styles to this element! --><\/p>\n<div class=\"pmc-not-a-paywall\">\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t<strong>Unit1 Studio<\/strong> has entered the scene as an independent producer of avatar concerts, backed by a roster of seasoned industry figures. The <a href=\"https:\/\/unit1.studio\/\" data-type=\"link\" data-id=\"https:\/\/unit1.studio\/\" rel=\"nofollow\" target=\"_blank\">company<\/a> is betting on advances in visual effects and AI-driven CGI to deliver hyper-realistic artist avatars more quickly and affordably, reimagining iconic live performances for modern audiences while addressing the high production costs that have long handcuffed immersive entertainment.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe startup is led by CEO <strong>Barney Wragg<\/strong>, a digital leader with impactful stops at Andrew Lloyd Webber\u2019s Really Useful Group, Universal Music, EMI and AEG, along with creative director <strong>Jonathan Butterell<\/strong> and technical director <strong>Pavle Mihajlovic<\/strong> (Electric Saint and Flavourworks). Backed by influential investors <strong>Mercuri VC<\/strong>, <strong>The Taylor Brothers<\/strong> and longtime U2 manager <strong>Paul McGuinness<\/strong>, with <strong>John Kennedy<\/strong> (former Universal Music UK CEO) on its board, Unit1 aims to unlock new revenue streams for artists and rights holders.<\/p>\n<div class=\"injected-related-story \/\/ lrv-u-align-items-center u-align-items-flex-start@mobile-max  lrv-u-background-color-grey-lightest  lrv-u-flex lrv-u-flex-direction-column@mobile-max u-width-710@desktop lrv-u-margin-lr-auto lrv-u-margin-tb-1 u-margin-b-250@mobile-max u-margin-t-275@mobile-max u-margin-t-250@desktop u-margin-b-250@desktop u-margin-lr-n1@mobile-max lrv-u-border-b-1 lrv-u-border-color-brand-secondary-dark lrv-u-border-t-1 lrv-u-padding-tb-1  lrv-u-padding-tb-1@mobile-max lrv-u-padding-r-1@mobile-max lrv-u-padding-l-00@mobile-max u-grid-gap-18@desktop u-grid-gap-0@mobile-max\">\n<div class=\"lrv-u-display-block lrv-u-text-align-center lrv-u-flex-shrink-0 lrv-u-padding-a-050 u-padding-l-0625@mobile-max u-padding-b-0.375@mobile-max  lrv-u-background-color-brand-primary u-margin-t-n2@mobile-max lrv-u-margin-l-1@mobile-max lrv-u-margin-b-075@mobile-max\">\n<h3 id=\"title-of-a-story\" class=\"c-title  a-article-related-module-title a-article-related-module-title--color-brand-primary a-font-accent-xl u-font-weight-800 u-letter-spacing-0179 u-line-height-normal lrv-u-color-grey-dark bb-pro-related-stories-label lrv-u-text-transform-uppercase\">\n<p>\t\t\t\t\tRelated\t\t<\/p>\n<\/h3><\/div>\n<div class=\"injected-related-story-wrapper lrv-u-flex lrv-u-justify-content-space-between  a-children-border-vertical a-children-border--grey a-children-border-width-050\">\n<div class=\"o-card  lrv-u-width-100p\">\n<div class=\"o-card__image-wrap lrv-u-flex-shrink-0 u-width-191 u-width-150@mobile-max\">\n<div class=\"c-lazy-image   lrv-u-margin-b-00@mobile-max u-width-130px@mobile-max lrv-u-margin-b-00@mobile-max\">\n\t\t\t<a href=\"https:\/\/www.billboard.com\/lists\/spice-girl-melanie-c-new-album-deal-artist-signings\/\" class=\"c-lazy-image__link lrv-a-unstyle-link\"><\/p>\n<div class=\"a-crop-6x4 a-crop-3x2@mobile-max\">\n<p>\t\t\t\t\t\t<img decoding=\"async\" class=\"c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"https:\/\/www.billboard.com\/lists\/avatar-concerts-barney-wragg-spinnin-fluent-music-jobs\/\" data-lazy-src=\"https:\/\/www.billboard.com\/wp-content\/uploads\/2025\/10\/Melanie-C-virgin-music-group-cr-Tobi-Malomo-billboard-1800.jpg?w=237&amp;h=147&amp;crop=1\" alt=\"Melanie C\" data-lazy-srcset=\"\" data-lazy-sizes=\"auto\" height=\"\" width=\"\"><\/p><\/div>\n<p>\t\t\t<\/a>\n\t<\/div>\n<\/p><\/div>\n<div class=\"o-card__content  lrv-u-padding-l-150@desktop lrv-u-flex lrv-u-flex-direction-column lrv-u-justify-content-center\">\n<p><span class=\"c-span  lrv-u-display-none a-article-related-module-title a-article-related-module-title--color-brand-primary a-font-accent-xl lrv-a-font-secondary-s lrv-u-color-brand-primary lrv-u-text-transform-uppercase lrv-u-border-color-brand-primary lrv-u-padding-b-075\"><\/p>\n<p><\/span><\/p>\n<div class=\"o_category \">\n\t\t\t\t\t<\/div>\n<div class=\"c_title \">\n<h3 id=\"title-of-a-story\" class=\"c-title  c-title a-font-basic u-font-size-22@desktop u-font-size-16@mobile-max u-line-height-26px u-line-height-22px@mobile-max u-margin-b-0.625@mobile-max a-truncate-ellipsis-3line@desktop a-truncate-ellipsis-4line@mobile-max lrv-u-color-grey-dark lrv-u-color-grey-dark:hover\">\n<p>\t\t\t<a href=\"https:\/\/www.billboard.com\/lists\/spice-girl-melanie-c-new-album-deal-artist-signings\/\" class=\"c-title__link lrv-u-color-grey-dark lrv-u-color-black:hover\"><\/p>\n<p>\t\t\t\t\tSigned: Spice Girls Icon Melanie C Inks Virgin Label Deal; 156\/Silence Raises Volume With Pure\u00a0Noise<br \/>\n\t\t\t\t\t<\/a><\/p>\n<\/h3><\/div>\n<p><time class=\"c-timestamp  lrv-u-display-none\" datetime=\"00:00-YY-DD-MM\"><\/p>\n<p><\/time><\/p>\n<ul class=\"o-article-byline \/\/ lrv-a-unstyle-list a-font-accent-m lrv-u-color-grey lrv-u-text-transform-uppercase u-word-spacing-n3px u-padding-t-0.875@desktop u-padding-t-00@mobile-max\">\n<li class=\"lrv-u-flex a-byline-color\">\n<div class=\"c-tagline  u-word-spacing-n3px a-children-link-color-black:hover a-truncate-ellipsis-2line\">\n\t\t<a href=\"https:\/\/www.billboard.com\/author\/chris-eggertsen\/\"><span>Chris Eggertsen<\/span><\/a>\t<\/div>\n<\/li>\n<li>\n<p><time class=\"c-timestamp  \" datetime=\"00:00-YY-DD-MM\"><\/p>\n<p><\/time>\n\t\t<\/li>\n<\/ul><\/div>\n<\/div><\/div>\n<\/div>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tIts debut project features Grammy-nominated singer-songwriter KT Tunstall ahead of the upcoming re-issue of her hit debut studio album <em>Eye To The Telescope<\/em>. For the Tunstall showcase, Unit1 is teaming up with several industry innovators, including Woodroffe Bassett Design (Elton John), Roe Visual (ABBA Voyage), and Brompton Technology (Adele, Metallica).<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cThere are so many concerts I wish I could have seen but never had the opportunity to experience live,\u201d said Wragg. \u201cElton at the Troubador, Queen at Live Aid, Hendrix at Woodstock or The Beatles at The Cavern. We are raising the bar in avatar and stage technology to be able to immerse audiences in the embodiment of those moments and transport fans into a world with the artists they love. Critically, we can now do this at a price point that makes commercial sense for the industry. Our goal is to wow audiences, stay true to the artist and their music, and help realise the immense potential in this new form of entertainment.\u201d<em>\u00a0<\/em><\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t<strong>Check out a full rundown of this week\u2019s staffing news below.<\/strong><\/p>\n<div id=\"pmc-gallery-vertical\">\n<div class=\"c-gallery-vertical-loader u-gallery-app-shell-loader\">\n<div class=\"u-gallery-app-shell__figure u-gallery-app-shell u-gallery-react-placeholder-shimmer\"><\/div>\n<div class=\"u-gallery-app-shell__text u-gallery-app-shell u-gallery-react-placeholder-shimmer\"><\/div>\n<div class=\"u-gallery-app-shell__text-small u-gallery-app-shell u-gallery-react-placeholder-shimmer\"><\/div>\n<div class=\"u-gallery-app-shell__content u-gallery-app-shell__content-1 u-gallery-app-shell u-gallery-react-placeholder-shimmer\"><\/div>\n<div class=\"u-gallery-app-shell__content u-gallery-app-shell__content-2 u-gallery-app-shell u-gallery-react-placeholder-shimmer\"><\/div>\n<div class=\"u-gallery-app-shell__content u-gallery-app-shell__content-3 u-gallery-app-shell u-gallery-react-placeholder-shimmer\"><\/div>\n<div class=\"u-gallery-app-shell__content u-gallery-app-shell__content-4 u-gallery-app-shell u-gallery-react-placeholder-shimmer\"><\/div>\n<\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><a href=\"https:\/\/www.billboard.com\/lists\/avatar-concerts-barney-wragg-spinnin-fluent-music-jobs\/\">Aller \u00e0 la source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Unit1 Studio has entered the scene as an independent producer of avatar concerts, backed by a roster of seasoned industry figures. The company is betting on advances in visual effects and AI-driven CGI to deliver hyper-realistic artist avatars more quickly and affordably, reimagining iconic live performances for modern audiences while addressing the high production costs [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[17],"tags":[],"class_list":["post-197812","post","type-post","status-publish","format-standard","hentry","category-musique","et-doesnt-have-format-content","et_post_format-et-post-format-standard"],"_links":{"self":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/posts\/197812","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/comments?post=197812"}],"version-history":[{"count":0,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/posts\/197812\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/media?parent=197812"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/categories?post=197812"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/tags?post=197812"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}