{"id":183114,"date":"2025-09-02T15:12:07","date_gmt":"2025-09-02T19:12:07","guid":{"rendered":"https:\/\/www.cyberlego.com\/web\/2025\/09\/02\/le-sserafim-amazon-partner-on-new-tour-merch-collection-pop-ups-for-fans-3\/"},"modified":"2025-09-02T15:12:07","modified_gmt":"2025-09-02T19:12:07","slug":"le-sserafim-amazon-partner-on-new-tour-merch-collection-pop-ups-for-fans-3","status":"publish","type":"post","link":"https:\/\/www.cyberlego.com\/web\/2025\/09\/02\/le-sserafim-amazon-partner-on-new-tour-merch-collection-pop-ups-for-fans-3\/","title":{"rendered":"LE SSERAFIM, Amazon Partner On New Tour Merch Collection, Pop-Ups for\u00a0Fans"},"content":{"rendered":"

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\n\tAmazon has partnered with South Korean girl group LE SSERAFIM<\/a> for a new line of merch for its 2025 LE SSERAFIM TOUR \u2018EASY CRAZY HOT\u2019 tour, kicking off on Wednesday (Sept. 3) in Newark, New Jersey. As part of the partnership, fans can buy exclusive merch items both ahead of time at the group\u2019s web store<\/a> or at the venue\u2019s merch booths, and at pop-up shops in Culver City, Calif. on Sept. 11 and in Seattle on Sept. 16, while Amazon Music users will get exclusive perks and be able to skip the lines at the venues.<\/p>\n

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\t\t\t\t\tLE SSERAFIM Scores Second No. 1 on Top Album Sales With\u00a0\u2018HOT\u2019\t\t<\/p>\n<\/h3><\/div>\n

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\t\t\t\t\t\tLos Angeles Police Department officials secure the home where Robin Kaye an \"American Idol\" music supervisor and her husband Thomas Deluca were found killed with gunshot wounds to the head on Tuesday, July 15, 2025 in Encino, CA.<\/p><\/div>\n<\/p><\/div>\n

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\t\t\t\t\t‘American Idol’ Music Supervisor’s Cause of Death Revealed: Reports\t\t<\/p>\n<\/h3><\/div>\n

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\n\t\u201cWe\u2019re transforming the artist merchandise experience through our close collaboration with LE SSERAFIM,\u201d Julia Heiser<\/strong>, head of Amazon Music Live Merch, said in a statement. \u201cLive shows bring together the most passionate fans to celebrate their favorite artists, and we\u2019re dedicated to enhancing these moments with seamless shopping experiences. From online storefronts with fast and free shipping for Prime members, to immersive Just Walk Out tech-enabled pop-up events and in-venue priority lanes, we\u2019re crafting innovative ways for fans to connect with their favorite artists through merchandise while creating unforgettable memories.\u201d<\/p>\n

\n\tThis partnership is Amazon\u2019s latest foray into the artist mercy space, following a slew of high-profile collaborations with artists such as Beyonc\u00e9<\/a>, Justin Bieber<\/a>, Megan Thee Stallion<\/a> and many, many more. It also utilizes Amazon\u2019s Just Walk Out checkout service \u2014 which is pretty self-explanatory to think about, but essentially serves to streamline the checkout process \u2014 and its commitment to in-venue merch innovations, trying to make the IRL experience smoother for fans.<\/p>\n

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\t\t\t\t\tAmazon Music x LE SSERAFIM<\/span><\/p>\n

\t\t\t\t\t\t\t\t\tCourtesy of Amazon Music<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n

\n\tAmazon\u2019s merch push kicked off in earnest in 2021<\/a> with an Amazon Music in-app integration and exclusive collections; most recently, the company partnered with BandsInTown<\/a> to broaden its availability.\u00a0<\/p>\n

\n\tThe LE SSERAFIM collab will include a slew of exclusives, from t-shirts to hoodies, bags, duffels, collectible card sets and official light sticks, among other things; the pop-up events will also have location-specific exclusives for fans who show out in person. This partnership covers the North American run of the tour, which includes eight stops, seven in the U.S. and a final one on Sept. 23 in Mexico City.<\/p>\n

\n\t\u201cWe\u2019re delighted to collaborate with Amazon Music on our North American tour! We\u2019re especially excited to share the special merchandise and pop-up store with fans,\u201d LE SSERAFIM said in a statement. \u201cTo all Amazon Music listeners, we hope you enjoy our music, and we\u2019re grateful for your support!\u201d<\/p>\n

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2025 LE SSERAFIM TOUR \u2018EASY CRAZY HOT\u2019 IN NORTH AMERICA
with @amazonmusic<\/a>
Stay Tuned!#LE_SSERAFIM<\/a> #\ub974\uc138\ub77c\ud54c<\/a> #AMAZONMUSIC<\/a> #\uc544\ub9c8\uc874\ubba4\uc9c1<\/a>#EASY_CRAZY_HOT<\/a>#EASY_CRAZY_HOT_IN_US<\/a> #EASY_CRAZY_HOT_IN_CDMX<\/a> pic.twitter.com\/sOW7D1xVEP<\/a><\/p>\n

\u2014 HYBE MERCH (@HYBE_MERCH) August 30, 2025<\/a><\/p><\/blockquote>\n