{"id":180315,"date":"2025-08-20T18:13:09","date_gmt":"2025-08-20T22:13:09","guid":{"rendered":"https:\/\/www.cyberlego.com\/web\/2025\/08\/20\/taylor-swift-streams-rise-in-anticipation-of-recently-announced-the-life-of-a-showgirl\/"},"modified":"2025-08-20T18:13:09","modified_gmt":"2025-08-20T22:13:09","slug":"taylor-swift-streams-rise-in-anticipation-of-recently-announced-the-life-of-a-showgirl","status":"publish","type":"post","link":"https:\/\/www.cyberlego.com\/web\/2025\/08\/20\/taylor-swift-streams-rise-in-anticipation-of-recently-announced-the-life-of-a-showgirl\/","title":{"rendered":"Taylor Swift Streams Rise in Anticipation of Recently Announced \u2018The Life of a\u00a0Showgirl\u2019"},"content":{"rendered":"<p><!-- no image --><\/p>\n<div><!-- do not apply CSS styles to this element! --><\/p>\n<div class=\"pmc-paywall\">\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t<em>Welcome to Billboard Pro\u2019s <strong><a href=\"https:\/\/www.billboard.com\/t\/trending-up\/\">Trending Up<\/a><\/strong> newsletter, where we take a closer look at the songs, artists, curiosities and trends that have caught the music industry\u2019s attention. Some have come out of nowhere, others have taken months to catch on, and all of them could become ubiquitous in the blink of a TikTok clip.\u00a0<\/em><\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t<em>This week: Taylor Swift\u2019s announcement of her upcoming 12th album leads to streaming gains across her catalog, Cardi B helps a Jay-Z fan favorite find new life, a 20-year-old metal cut goes viral for bizarre reasons and more.<\/em><\/p>\n<h2 class=\"heading larva \/\/   a-font-secondary-fancy-xl   \">\n\t\t<strong>The Streams of a Showgirl: Taylor Swift\u2019s Catalog Booms Following Album Announcement<\/strong>\t<\/h2>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"embed-youtube\"><iframe loading=\"lazy\" title=\"Taylor Swift on Reclaiming Her Masters, Wrapping The Eras Tour, and The Life of a Showgirl | NHTV\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/M2lX9XESvDE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div>\n<\/figure>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tNot only did Taylor Swift announce her 12th studio album, <em>The Life of a Showgirl<\/em>, last week, but she did so in a way that became a multi-day news cycle \u2014 first teasing a new era and appearance on her boyfriend Travis Kelce\u2019s <em>New Heights<\/em> podcast on Monday (Aug. 10), then revealing later that day that the podcast interview would include plenty of information about her new album, and then unveiling all of the <em>Showgirl<\/em> details in a wide-ranging discussion on Wednesday (Aug. 12), with those meme-able moments and potential Easter eggs powering Swifties through the end of last week. Although fans will have to wait until Oct. 3 for Swift\u2019s new album, they didn\u2019t have to wait to stream her back catalog, which enjoyed a sizable streaming boost in the midst of the excitement.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tFrom Aug. 12-14, Swift\u2019s catalog earned nearly 110 million official U.S. on-demand streams, according to Luminate; that total marked a 57% bump from the three-day period right before the <em>New Heights<\/em> podcast tease (70 million streams from Aug. 8-10). Meanwhile, one Swift song has been resurgent for a non-<em>Showgirl<\/em> reason: \u201cFalse God,\u201d from 2019\u2019s <em>Lover<\/em>, was featured in the Aug. 13 episode of the hit Amazon Prime series <em>The Summer I Turned Pretty<\/em>. The song earned 1.2 million streams from Aug. 13-15, up a whopping 383% from the previous weekend (250,000 streams). \u2013 <em>JASON LIPSHUTZ<\/em><\/p>\n<hr class=\"separator larva \/\/ lrv-u-border-t-1 lrv-u-margin-l-00 u-width-135 lrv-u-margin-tb-00 u-width-100p  \">\n<h2 class=\"heading larva \/\/   a-font-secondary-fancy-xl   \">\n\t\t<strong>Cardi B\u2019s New \u2018Imaginary Playerz\u2019 Single Spurs Notable Gains for Jay-Z Gem It References<\/strong>\u00a0\t<\/h2>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"embed-youtube\"><iframe loading=\"lazy\" title=\"Imaginary Players\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/hUPCzdIokps?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div>\n<\/figure>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tCardi B is keeping her <em>Am I the Drama?<\/em> album campaign rolling, and for her latest single she looked to fellow New York hip-hop icon, Jay-Z. For \u201cImaginary Playerz,\u201d Cardi sampled Jay\u2019s \u201cImaginary Players,\u201d a Prestige-produced fan-favorite from 1997\u2019s <em>In My Lifetime, Vol. 1. <\/em>Though Cardi\u2019s track, which dropped on Aug. 15, envisions Jay\u2019s original from a female perspective, her new single still spurred streaming gains for Hov\u2019s classic.\u00a0<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tAccording to Luminate, Cardi\u2019s track pulled over 3.8 million official on-demand U.S. streams in its first four days of release (Aug. 15-18). During that same period, Jay\u2019s \u201cImaginary Players\u201d earned over 427,000 official streams, marking a whopping 313% increase from the 103,000 official streams it collected the weekend prior (Aug. 8-11).\u00a0<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tJay\u2019s original was never an official single, but the \u201cImaginary Players\u201d legacy lives on through Cardi\u2019s latest tease of her long-awaited sophomore studio album. \u2014 <em>KYLE DENIS<\/em><\/p>\n<hr class=\"separator larva \/\/ lrv-u-border-t-1 lrv-u-margin-l-00 u-width-135 lrv-u-margin-tb-00 u-width-100p  \">\n<h2 class=\"heading larva \/\/   a-font-secondary-fancy-xl   \">\n\t\t<strong>\u2018Freaky Friday\u2019 Sequel Bumps Songs From Original &amp; New Movies<\/strong>\t<\/h2>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"embed-youtube\"><iframe loading=\"lazy\" title='Christina Vidal Mitchell - Take Me Away (From \"Freakier Friday\")' width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/0wVoATy2BMc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div>\n<\/figure>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tIt was a sequel fans had waited over 20 years for: <em>Freakier Friday<\/em> debuted in theaters on Aug. 8, as the follow-up to 2003\u2019s <em>Freaky Friday<\/em>, starring Jamie Lee Curits and Lindsay Lohan (itself a remake of the 1978 original with Jodie Foster and Barbara Harris). The movie is off to a respectable box office start, and has also resulted in major streaming gains for the songs featured in the movie \u2014 in which Pink Slip, Anna (Lohan)\u2019s band from the original movie reunites \u2014 as well as for Pink Slip classics from the \u201803 original.\u00a0<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe <em>Freakier Friday<\/em> soundtrack drew 879,000 official U.S. on-demand streams in total for the week ending Aug. 14 following the film\u2019s release, according to Luminate \u2014 a gain of 153% over the prior week. That\u2019s led by nearly 586,000 streams for Pink Slip\u2019s re-recorded \u201cTake Me Away,\u201d nearly triple its tally the previous week. And there was enough enthusiasm left for peak Pink Slip from the new movie that the group\u2019s \u201cUltimate\u201d from <em>Freaky <\/em>also saw a spike, rising 74% to 229,000 streams for the week. (You can find the full story of all these songs in our Pink Slip <a href=\"https:\/\/www.billboard.com\/lists\/freakier-friday-pink-slip-reunion-oral-history-lindsay-lohan\/\">reunion oral history here<\/a>.) \u2013 <em>ANDREW UNTERBERGER<\/em><\/p>\n<hr class=\"separator larva \/\/ lrv-u-border-t-1 lrv-u-margin-l-00 u-width-135 lrv-u-margin-tb-00 u-width-100p  \">\n<h2 class=\"heading larva \/\/   a-font-secondary-fancy-xl   \">\n\t\t<strong>Viral \u2018Milkaholic\u2019 TikTok Trend Revives 20-Year-Old Metal Song<\/strong>\u00a0\t<\/h2>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"embed-youtube\"><iframe loading=\"lazy\" title=\"Sir This Is A Cutthroat Fashion\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/_ra2bVHQMkw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div>\n<\/figure>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tBetween Sleep Token and Ghost<a href=\"https:\/\/www.billboard.com\/music\/rock\/sleep-token-even-in-arcadia-five-burning-questions-1235976702\/\"> topping the Billboard 200<\/a> earlier this year and a<a href=\"https:\/\/www.billboard.com\/music\/chart-beat\/the-summer-i-turned-pretty-season-three-streaming-gains-1236028430\/\"> Pierce the Veil<\/a> deep cut going viral, hard rock and metal are having notable moments in 2025. U.K. hardcore band Her Words Kill is the latest act to benefit from this wave, thanks to its fast-rising hit, \u201cSir, This Is a Cutthroat Fashion.\u201d Originally released on 2005\u2019s <em>Load My Revolver, Baby<\/em> LP, \u201cCutthroat Fashion\u201d has found new life as the primary song for a new \u201cmilkaholic\u201d TikTok trend, inspired by<a href=\"https:\/\/www.tiktok.com\/@chrissy.cl\/video\/7539050338234486071?is_from_webapp=1&amp;sender_device=pc&amp;web_id=7517014253786678815\" rel=\"nofollow\" target=\"_blank\"> <em>Tom &amp; Jerry<\/em><\/a>.\u00a0<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tIn essence, TikTok users take<a href=\"https:\/\/www.tiktok.com\/@__ty1errr\/video\/7537922474713861406?is_from_webapp=1&amp;sender_device=pc&amp;web_id=7517014253786678815\" rel=\"nofollow\" target=\"_blank\"> shots of milk<\/a>, intending to evoke the feeling of hitting rock bottom and nursing one\u2019s alcoholism after a particularly rough day. User<a href=\"https:\/\/www.tiktok.com\/@noahnestell\/video\/7533428097715047693?is_from_webapp=1&amp;sender_device=pc&amp;web_id=7517014253786678815\" rel=\"nofollow\" target=\"_blank\"> @noahnestell<\/a> kicked off the trend with a Jul. 31 post set to \u201cCutthroat Fashion\u201d and focusing on the lyrics, \u201cBetter pack your tears into a suitcase\/ And run away with my heart.\u201d As the trend evolved, users swapped out milk for other non-alcoholic beverages such as<a href=\"https:\/\/www.tiktok.com\/@bry_yin\/video\/7537076983621045534?is_from_webapp=1&amp;sender_device=pc&amp;web_id=7517014253786678815\" rel=\"nofollow\" target=\"_blank\"> Yakult<\/a> and<a href=\"https:\/\/www.tiktok.com\/@andytng28\/video\/7539440217812503822?is_from_webapp=1&amp;sender_device=pc&amp;web_id=7517014253786678815\" rel=\"nofollow\" target=\"_blank\"> matcha<\/a>. The<a href=\"https:\/\/www.tiktok.com\/music\/original-sound-7486799940300475166?is_from_webapp=1&amp;sender_device=pc\" rel=\"nofollow\" target=\"_blank\"> sound<\/a> attached to user<a href=\"https:\/\/www.tiktok.com\/@noahnestell\/video\/7533428097715047693?is_from_webapp=1&amp;sender_device=pc&amp;web_id=7517014253786678815\" rel=\"nofollow\" target=\"_blank\"> @noahnestell\u2019s<\/a> original video has garnered over 253,600 posts, while the<a href=\"https:\/\/www.tiktok.com\/music\/Sir-This-Is-A-Cut-Throat-Fashion-7141128146589321218?is_from_webapp=1&amp;sender_device=pc\" rel=\"nofollow\" target=\"_blank\"> official \u201cCutthroat Fashion\u201d sound<\/a> boasts just under 250 posts.\u00a0<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tAccording to Luminate, \u201cCutthroat Fashion\u201d earned just over 7,000 official on-demand U.S. streams during the week of July 18-24. That figure leapt 869% to nearly 70,000 official streams the following week (July 25-31), which included the day user<a href=\"https:\/\/www.tiktok.com\/@noahnestell\/video\/7533428097715047693?is_from_webapp=1&amp;sender_device=pc&amp;web_id=7517014253786678815\" rel=\"nofollow\" target=\"_blank\"> @noahnestell<\/a> shared his video. By the week of Aug. 1-7, \u201cCutthroat Fashion\u201d grew a further 586% to over 476,000 official streams, and one week later (Aug. 8-14), the streaming activity jumped another 65% to over 790,000 official on-demand U.S. streams. \u2014 <em>KD<\/em><\/p>\n<\/div>\n<\/div>\n<p><a href=\"https:\/\/www.billboard.com\/music\/chart-beat\/taylor-swift-life-of-a-showgirl-new-album-streams-1236048500\/\">Aller \u00e0 la source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Welcome to Billboard Pro\u2019s Trending Up newsletter, where we take a closer look at the songs, artists, curiosities and trends that have caught the music industry\u2019s attention. Some have come out of nowhere, others have taken months to catch on, and all of them could become ubiquitous in the blink of a TikTok clip.\u00a0 This [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[17],"tags":[],"class_list":["post-180315","post","type-post","status-publish","format-standard","hentry","category-musique","et-doesnt-have-format-content","et_post_format-et-post-format-standard"],"_links":{"self":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/posts\/180315","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/comments?post=180315"}],"version-history":[{"count":0,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/posts\/180315\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/media?parent=180315"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/categories?post=180315"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/tags?post=180315"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}