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\n\tAfter a decade with the iconic fashion brand, BFRND \u2014 the music director at Balenciaga \u2014 gives Billboard<\/em> his exit interview. See what the artist had to say about his work on the brand\u2019s campaigns above.<\/p>\n \n\tBFRND<\/strong>: I had to rework something that defines sexy for a majority of people, and no one else than Britney can do that, but what I do with Balenciaga is also pushing boundaries. So, how do we do that? How do we merge both into one and create something that no one has heard before. When I arrived in fashion industry eight years ago, and there was not a lot of music composer really writing music specifically for the show. It was more curators choosing existing tracks for the show, and so when I arrived, I had to hammer that idea of bespoke music, but also building an identity for the brand. \u2018One day, I will work with this guy at this skill.\u2019 But then, I didn\u2019t even try to reach out because I felt not famous enough. I\u2019m still considered an underground artist. I\u2019m fully independent. He\u2019s my only team. When two artists meet, doesn\u2019t matter fame level of those, when two worlds collide, a third world comes out.<\/p>\n \n\tDamien Quintard<\/strong>: I love so much Lo\u00efk\u2019s sensitivity of music and production in general. It\u2019s not just about music. It\u2019s about understanding the collection, understanding everything from A to Z, with his specific world, and with them as specific worlds.<\/p>\n \n\tBFRND:<\/strong> nd I also see myself almost like what a translator is for language. I consider myself a translator for Demna\u2019s vision, for Demna\u2019s clothes. It\u2019s almost like, show me clothes and I\u2019ll tell you what they sound like. I\u2019m an artist who never uses major chords. The challenge for me was like, how do I make this BFRND? How do I make this sound more evil, darker than the original?<\/p>\n