{"id":176090,"date":"2025-07-31T12:16:26","date_gmt":"2025-07-31T16:16:26","guid":{"rendered":"https:\/\/www.cyberlego.com\/web\/2025\/07\/31\/siriusxm-revenue-falls-2-amid-subscriber-ad-declines-we-continue-to-see-challenges\/"},"modified":"2025-07-31T12:16:26","modified_gmt":"2025-07-31T16:16:26","slug":"siriusxm-revenue-falls-2-amid-subscriber-ad-declines-we-continue-to-see-challenges","status":"publish","type":"post","link":"https:\/\/www.cyberlego.com\/web\/2025\/07\/31\/siriusxm-revenue-falls-2-amid-subscriber-ad-declines-we-continue-to-see-challenges\/","title":{"rendered":"SiriusXM Revenue Falls 2% Amid Subscriber, Ad Declines: \u2018We Continue to See Challenges\u2019"},"content":{"rendered":"

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\n\tSiriusXM Holdings reported total revenue slipped 2% from a year ago to $2.14 billion, on lower subscriber and advertising revenue and higher operating expenses. <\/p>\n

\n\tSubscriber revenue came in at $1.63 billion, compared to $1.66 billion a year ago, and ad revenue totaled $432 million in the quarter, down from $443 million a year ago. Income from operations dropped 29% to $365 million from $471 million a year ago, and adjusted EBITDA was $668 million, down from $702 million last year. Free cash flow rose nearly 27% from a year ago to $402 million from $317 million.<\/p>\n

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\n\tSiriusXM Holdings CEO Jennifer Witz acknowledged a challenging economic backdrop that caused overall advertising revenue to fall by about 2.5% to $432 million for the quarter. But she pointed to the company\u2019s investments in podcasting \u2014 they inked a deal with comedian Trevor Noah and debuted the popular true crime podcast Morbid in the second quarter \u2014 as attracting customer and advertiser dollars. Podcast ad revenue was up by almost 50% from a year ago.<\/p>\n

\n\t\u201cWe continue to see challenges in the ad market due to economic, consumer, and tariff uncertainty, ranging from budget pullbacks to dollars shifting to lower-funnel channels to drive short term sales, with categories such as retail more adversely impacted,\u201d Witz said on a call discussing the earnings. \u201cAdditionally, we are seeing pricing pressure in streaming \u2026 and audio competitors reacting.\u201d<\/p>\n

\n\tDespite slashing its sales and marketing budget by almost $50 million compared to the year ago quarter as the company de-emphasized its streaming app to focus on in-car customers, Sirius\u2019 total operating expenses rose to $1.77 billion from $1.71 billion a year ago. This was driven by a $28 million charge for legal matters and reserves related to the settlement of a lawsuit over its customer cancellation processes<\/a>, and rising subscriber acquisition costs. Overall, subscriber acquisition costs (SAC) rose to $107 million from $92 million a year ago. For an individual SiriusXM customer installation, SAC costs have increased from $13.85 a year ago to over $18. Nonetheless, Witz said they are ahead of schedule in meeting their goal of reducing costs by $200 million. <\/p>\n

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\n\tWhile SiriusXM lost around 450,000 subscribers in total from the year ago quarter \u2014 a number which breaks down to slightly more paid promotional subscribers lost than self pay subscribers \u2014 that marked an improvement from the year ago quarter, and the company reported a healthy 31.5 million total subscribers, as of July 31. Average revenue per user for SiriusXM was roughly the same as a year ago at $15.22.<\/p>\n

\n\tWitz said the improvement in net self-pay subscribers \u2014 the fifth straight quarter that loss has gotten smaller \u2014 was driven by new acquisition programs, including new 3-year subscriptions programs in Audi vehicles and an expansion into electric vehicles.<\/p>\n

\n\tIn mid-July, SiriusXM announced a new, ad-supported service, called SiriusXM Play, which will cost less than $7 a month \u2013 less than SiriusXM\u2019s $25 all access plan or its $9.99 app subscription. Play is meant to provide potential customers \u2014 people whose cars are loaded with SiriusXM but they haven\u2019t subscribed because the price is unappealing \u2014 with a lower priced option. Expected to be widely available by the end of 2025, executives hope Play will improve net subscriber additions and advertising revenue.<\/p>\n

\n\tPandora revenue was about 2.5% lower from a year ago at $524 million, as monthly active users fell by nearly 5.5% to about 42.7 million. <\/p>\n

\n\tSirius executives said they remain on track to meet their 2025 goals of $8.5 billion in total revenue, $2.6 billion in adjusted EBITDA and $1.15 billion in free cash flow. <\/p>\n<\/div>\n<\/div>\n

Aller \u00e0 la source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

SiriusXM Holdings reported total revenue slipped 2% from a year ago to $2.14 billion, on lower subscriber and advertising revenue and higher operating expenses. Subscriber revenue came in at $1.63 billion, compared to $1.66 billion a year ago, and ad revenue totaled $432 million in the quarter, down from $443 million a year ago. Income […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[17],"tags":[],"class_list":["post-176090","post","type-post","status-publish","format-standard","hentry","category-musique","et-doesnt-have-format-content","et_post_format-et-post-format-standard"],"_links":{"self":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/posts\/176090","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/comments?post=176090"}],"version-history":[{"count":0,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/posts\/176090\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/media?parent=176090"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/categories?post=176090"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/tags?post=176090"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}