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\n\tReservoir Media has entered into a strategic partnership with Fool\u2019s Gold Records, adding the A-Trak co-founded independent label to its recorded music portfolio. As part of the deal, Reservoir acquires the master rights to key catalog recordings from artists including A-Trak, Danny Brown and Low Pros. In addition, Reservoir will take on exclusive marketing and distribution responsibilities for all past and future Fool\u2019s Gold releases through its label platform.<\/p>\n
\n\tAs part of the deal, facilitated by Fool\u2019s Gold CFO Jorge Mejias<\/strong>, label manager Nathaniel Heller<\/strong> and A-Trak\u2019s management team at TMWRK, Fool\u2019s Gold joins Reservoir\u2019s roster of influential independent labels, which includes Chrysalis Records, Tommy Boy Music and New State. The partnership also extends to a new sub-label, A-Trak & Friends, which will be distributed by Reservoir. The first release from this imprint, \u201cReaching\u201d by James Juke featuring LION BABE, debuted last month.<\/p>\n \n\tTerms of the deal were not disclosed.<\/p>\n \n\tFounded in 2007 by A-Trak (Alain Macklovitch<\/strong>), Nick Catchdubs<\/strong>, David Macklovitch<\/strong>, and the late Joshua Prince<\/strong>, Fool\u2019s Gold has built a reputation for blurring the lines across hip-hop, dance and electronic music. The label played a pivotal role in launching the careers of artists like Kid Cudi, whose debut single \u201cDay \u2018N\u2019 Nite\u201d was released through Fool\u2019s Gold, as well as Run the Jewels, Flosstradamus and Danny Brown. A-Trak\u2019s own projects, including his duo Duck Sauce\u2019s hit \u201cBarbra Streisand,\u201d are also part of the catalog now under Reservoir\u2019s distribution.<\/p>\n \n\tA-Trak has also made a name for himself as a solo artist with tracks like his remix of the Yeah Yeah Yeahs\u2019 \u201cHeads Will Roll\u201d and singles such as \u201cRay Ban Vision\u201d and \u201cBelieve.\u201d The Fool\u2019s Gold catalog further includes music from Treasure Fingers, Hoodboi, Tommy Trash and Michael Christmas.<\/p>\n \n\tReservoir president and chief operating officer Rell Lafargue<\/strong> said, \u201cAs both founder and artist, A-Trak has built Fool\u2019s Gold into a genre-blurring label that has been at the forefront of hip-hop, house, and everything in between for nearly two decades. We\u2019re proud to welcome A-Trak, Fool\u2019s Gold, and its artists into the Reservoir family as we continue to champion culturally significant independent music.\u201d He continued, \u201cThis multifaceted deal also highlights Reservoir\u2019s ongoing expansion in recorded music and our team\u2019s ability to deliver across the full spectrum of the music business.\u201d<\/p>\n \n\tA-Trak added, \u201cI\u2019ve been thoroughly impressed by Reservoir ever since the first time we all spoke. Everyone at the company has a deep passion for quality music. A big part of what\u2019s helped Fool\u2019s Gold navigate 18 years in the music biz is staying very nimble and malleable. Reservoir was able to craft a creative deal with us that showed real agility \u2014 that\u2019s exactly what we were looking for in a new partner.\u201d<\/p>\n<\/div>\n<\/div>\n