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\n\tEvery month,\u00a0Billboard<\/em>\u00a0Latin<\/em>\u00a0and\u00a0Billboard Espa\u00f1ol<\/em>\u00a0editors spotlight a group of rising artists whose music we love. Think \u201cdiamantes en bruto,\u201d or \u201cdiamonds in the rough.\u201d These are newcomers who have yet to impact the mainstream \u2014 but whose music excites us, and who we believe our readers should make a point to discover.<\/p>\n \n\tOur latest edition of On the Radar Latin includes a wave of emerging artists, who we discovered either by networking, or coming across their music at a showcase, or elsewhere. See our recommendations this month below:<\/p>\n \n\tArtist:<\/strong> Baltazar Lora<\/p>\n \n\tCountry: <\/strong>Colombian American<\/p>\n \n\tWhy They Should Be on Your Radar:<\/strong>\u00a0Baltazar Lora was born and raised in Louisville, Kentucky to Colombian parents, which explains why his sound straddles two different worlds. There\u2019s the Latin side that pulls at his heart strings and feeds on 70s classics from the Latin songbook. Check out his funky take on Danny Daniel\u2019s \u201cPor el amor de una mujer.\u201d And then there\u2019s what he grew up listening to \u2013alt rock like The Strokes and Cage The Elephant\u2014which inform his original material, melodic, catchy and with an indie vibe that doesn\u2019t fall into the contrived territory of so many homegrown Latin acts.\u00a0 Lora can sing equally well in both English and Spanish, and in fact, his beginnings with his own band, in high school and later at Yale University, were in English. He\u2019s not only convincing in Spanish but also\u00a0 fills a void there. His latest single, \u201cWhy Bye,\u201d evokes the likes of Cage the Elephant but also Morat, and there\u2019s clearly an appetite for this kind of artist and sound (and the cute hipster look doesn\u2019t hurt either). Now working with veteran producer Kike Santander, Lora is testing different waters, and getting us to listen in the process.\u00a0\u2014 LEILA COBO<\/em><\/p>\n \n\tSong For Your Playlist:<\/strong> \u201cWhy Bye\u201d <\/p>\n