\n\tWolverine<\/a>, the 142-year-old workwear brand trusted by generations of tradespeople, is kicking things up a notch with their newest partnership with country music star Jordan Davis. Known for his heartfelt lyrics and no-nonsense work ethic, the Billboard-charting country artist is a perfect fit for Wolverine, which celebrates those who put in the work and stay the course.<\/p>\n \n\t\u201cFor me, it\u2019s the versatility of Wolverine,\u201d says Davis. \u201cIt\u2019s something I can wear in my everyday life\u2014get off the road, jump in the truck, come out to the farm\u2014and I know it\u2019s going to be there for me. It\u2019s a brand I have a lot of trust in.\u201d<\/p>\n \n\tAnd that trust runs deep. Davis grew up watching his dad and grandpa working in their shops, refurbishing furniture and casting lines in the creek\u2014all with Wolverine boots on their feet. Now, whether he\u2019s writing songs in Nashville, playing shows around the world on his \u2018Ain\u2019t Enough Road Tour\u2019, or spending time on his Tennessee farm, those same boots are still part of his story.<\/p>\n \n\tBut this partnership goes beyond the boots.<\/p>\n \n\tWolverine and Davis are hitting the road for something big: The Wolverine x Jordan Davis Trades Tour. This first-of-its-kind initiative will celebrate eight American small trades businesses with over $100,000 in sponsorships and gear\u2014giving back to the very people who inspire Wolverine and Jordan every day.<\/p>\n \n\t\u201cFor over 140 years, Wolverine has been about supporting those whose work we couldn\u2019t live without \u2013 American tradesmen and women,\u201d said Lauren King, Senior Director of Marketing for Wolverine. \u201cThe Wolverine x Jordan Davis Trades Tour is our latest commitment to celebrating their hard work, resilience, and impact. We\u2019re proud to stand beside them and shine a spotlight on the essential work they do every day.\u201d<\/p>\n \n\t\u201cGrowing up in a family of tradesmen is something I have a ton of pride in,\u201d Davis shares. \u201cIt taught me about hard work and creating something from nothing. I want to pass that on to my kids\u2014and this tour is a way to honor the folks still doing it.\u201d<\/p>\n \n\tEach of the eight selected businesses will receive a $15,000 support package, including $7,500 toward growing their business, $2,500 in boots and gear, and even a VIP experience at a local stop on Jordan\u2019s Ain\u2019t Enough Road Tour<\/em>. Plus, their name will be featured on the official Trades Tour t-shirt and promoted and sold across Wolverine and Jordan Davis\u2019 channels, including merch stands at Jordan\u2019s tour this fall.<\/p>\n \n\t\u201cWolverine has been with me on a lot of long days\u2014on the road, at the farm, in the studio,\u201d Davis says. \u201cThey\u2019re built for endurance, just like the people who wear them.\u201d<\/p>\n \n\tAs Davis puts it, \u201cThere\u2019s just something special about creating something with your own hands\u2014and knowing you\u2019ve got the gear to back you up.\u201d<\/p>\n \n\tTo check out the boots or nominate a trades business for the tour, head to <\/a>https:\/\/www.wolverine.com\/US\/en\/trades-tour<\/a>.\u00a0<\/p>\n![\"\"](\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfhhy02YMlbaImLDaikOERGlMPXmYCX8cjdK9WJJLfjAlpN2rFEEf7wrbhWPI38BRXHJnrEIUFsjSIqK7SI-Y9ZcIo8b_gXCTwBNuHPbcjLbwtTAbPHkmhZnIJXbgqJ489_6-RNBQ?key=TIiPKDBWQptbarVGSZGiChjx\")
![\"\"](\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXctexkX0Y58HPShKAAI1xPjr1Cx1iesPZzJK5kSb-cvNxdhgFgHtby7MVHG9Rp23gceY6TNMU1BQJtyujBbOxTUa_Bem88rGe5CNRtGhltWU1Xe6PSfizmvYohzd1PohRBlIAadDQ?key=TIiPKDBWQptbarVGSZGiChjx\")
![\"\"](\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdtghYJMBoRgOjBsol12x7Yde9q0w1Sh3bSysYpPH1h6cJeMyfUNEA5kiGxFY6aj6TvXrQBpgB8rePhZGuZ5KemkGW0VXycs7MX-2VThqGQ5S9rJADnOVp9eBjG6c_24Sfy8M6nyA?key=TIiPKDBWQptbarVGSZGiChjx\")