{"id":153402,"date":"2025-04-25T09:16:00","date_gmt":"2025-04-25T13:16:00","guid":{"rendered":"https:\/\/www.cyberlego.com\/web\/2025\/04\/25\/how-raven-music-partners-carved-out-a-niche-in-the-small-to-medium-sized-catalog-market-2\/"},"modified":"2025-04-25T09:16:00","modified_gmt":"2025-04-25T13:16:00","slug":"how-raven-music-partners-carved-out-a-niche-in-the-small-to-medium-sized-catalog-market-2","status":"publish","type":"post","link":"https:\/\/www.cyberlego.com\/web\/2025\/04\/25\/how-raven-music-partners-carved-out-a-niche-in-the-small-to-medium-sized-catalog-market-2\/","title":{"rendered":"How Raven Music Partners Carved Out a Niche in the Small- to Medium-Sized Catalog\u00a0Market"},"content":{"rendered":"

<\/p>\n

<\/p>\n
\n

\n\tJeremy Tucker<\/strong> of Raven Music Partners is content to operate in areas of the music business that attract relatively little attention. \u201cI am certainly not going to pretend that I\u2019m the coolest person at cocktail parties,\u201d Tucker says, \u201cand I\u2019ve never signed any famous bands as a former A&R rep.\u201d<\/p>\n

\n\tAs co-founder and managing member of the Nashville-based investment firm, Tucker isn\u2019t focused on acquiring what he calls \u201ctrophy\u201d catalogs \u2014 the Taylor Swifts, Bruce Springsteen and Queens of the world. Nor is he creating biopic films made for the artists in his catalog. Instead, he\u2019s wringing out value from acquired music catalogs and trying to provide his investors a good, risk-adjusted return.<\/p>\n

\n
\n

\n

\t\t\t\t\tRelated\t\t<\/p>\n<\/h3><\/div>\n

\n

\t\t\t<\/p>\n

\n
\n
\n

\t\t\t\t\t\t\"Axwell\"<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

\n
\n\t\t\t\t\t<\/div>\n
\n

\n

\t\t\t\t\tWhy Axwell Sold His Axtone Label to Pophouse and What\u2019s Next for Swedish House\u00a0Mafia\t\t<\/p>\n<\/h3><\/div>\n

\t\t<\/a><\/p>\n<\/div><\/div>\n

\n\tWhile interest in music rights from financial buyers has exploded in the last five years, Raven Music Partners launched in 2015 and has built a 15,000-song portfolio of assets including recorded music, music publishing and derivative rights such as producers\u2019 royalties. Tucker and his team focus on the small- to medium-sized part of the market with deal sizes typically ranging from $5 million to $35 million but going up to $100 million. <\/p>\n

\n\tThe world of music catalog investors can be broken into two camps: strategic buyers and financial buyers. Large music companies like Universal Music Group are called strategic buyers because they have a large infrastructure and creative talent to generate additional value from catalogs. These multi-faceted companies will pursue everything from movies to box sets to artist-branded jukeboxes in order to generate licensing income from their catalogs. <\/p>\n

\n\tRaven Music Partners is a financial buyer, the kind of investor that treats music royalties as financial instruments similar to stocks, exchange-traded funds, mutual funds and debt. Financial buyers seek out catalogs with predictable cash flows and opportunities to generate a better return. Strategic buyers often pay a premium to control 100% of the rights; financial buyers are more willing to have fractional ownership of a recording or composition.<\/p>\n

\n\t\u201cWhat we\u2019re focused on is the boring part of the business,\u201d says Tucker, a former managing partner at Merrill Lynch who specialized in alternative asset classes.<\/p>\n

\n
\n

\n

\t\t\t\t\tRelated\t\t<\/p>\n<\/h3><\/div>\n

\n

\t\t\t<\/p>\n

\n
\n
\n

\t\t\t\t\t\t\"Bob<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

\n
\n\t\t\t\t\t<\/div>\n
\n

\n

\t\t\t\t\tOpenPlay, Catalog Management Platform Used By Majors, Makes Key Hire & Launches New\u00a0Tools\t\t<\/p>\n<\/h3><\/div>\n

\t\t<\/a><\/p>\n<\/div><\/div>\n

\n\tAdministration fees lack pizazz but are a good example of how a financial buyer can improve the returns on its investments. After an acquisition, Raven Music Partners will consolidate the rights under its rights management partner, Endurance Music Group, to cut out as many of the middleman fees as possible. Tucker says it\u2019s not uncommon to see administration or distribution fees on acquired catalogs around 15% to 25%, and he\u2019s seen catalogs with fees as high as 40%. Reducing fees isn\u2019t the sexiest of accomplishments, but it increases the catalog\u2019s net cash flows. \u201cSaving 10% in collection fees can be pretty meaningful in terms of value-add,\u201d he says.<\/p>\n

\n\tThere are also creative options for finding return on its catalog investments: re-releasing the masters in high-fidelity audio and Dolby Atmos, anniversary editions of albums or songs, and YouTube lyric videos, for example. Sometimes, says Tucker, there\u2019s value in something as simple as a YouTube fan page or making sure all an artist\u2019s tracks are available on the platform. \u201cThere are plenty of bands out there that might have several million repeat followers on Spotify or one of these other DSPs, but maybe they\u2019re not that focused on all of the different media.\u201d<\/p>\n

\n\tTucker says the Raven catalog has \u201ca good amount\u201d of rock, country, pop and Christian music, with some hip-hop and Latin. \u201cFrom a genre standpoint, we are agnostic, and we think that all of these genres have value,\u201d he says. \u201cWhat\u2019s important is that they have a fan base that cares.\u201d The catalog includes well- known tracks by major artists, such as \u201cWhiskey Glasses\u201d by Morgan Wallen, \u201cAll About That Bass\u201d by Meghan Trainor, and \u201cSay You Won\u2019t Let Go\u201d by James Arthur.<\/p>\n

\n
\n

\n

\t\t\t\t\tRelated\t\t<\/p>\n<\/h3><\/div>\n

\n

\t\t\t<\/p>\n

\n
\n
\n

\t\t\t\t\t\t\"Daniel<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

\n
\n\t\t\t\t\t<\/div>\n
\n

\n

\t\t\t\t\tHow the \u2018Minecraft\u2019 Game Score Unexpectedly Became Big Business For Its\u00a0Composer\t\t<\/p>\n<\/h3><\/div>\n

\t\t<\/a><\/p>\n<\/div><\/div>\n

\n\tThere\u2019s a lot more music for financial buyers like Raven Music Partners to acquire. Tucker puts a rough estimate of $500 billion on the total addressable market for recorded music and publishing assets. The majors probably own close to half of that number, he says, while financial buyers like Raven Music Partners probably own \u201cless than $20 billion.\u201d That leaves much of the market potentially for sale. And with more artists retaining ownership of their rights, Tucker believes there will continue to be investment opportunities.<\/p>\n

\n\t\u201cWe don\u2019t think that it\u2019s gotten to the point where people can\u2019t compete in this market. Some of the more iconic catalogs are, of course, going to have everyone in the space interested in owning them. But for us, because we focus on a small- to medium-sized part of the market where things are a little more fragmented, we just don\u2019t see that much repeat competition from the same people.\u201d<\/p>\n

\n\tIn March, Raven Music Partners formed a joint venture with Aquarian Holdings, an asset manager with nearly $22 billion of assets under management, to invest in music rights. Raven\u2019s ability to unlock value from catalogs through \u201cactive management and creative monetization strategies\u201d aligns with Aquarian\u2019s belief that music can be \u201cboth culturally significant and financially compelling,\u201d says Rudy Sahay<\/strong>, founder and managing partner of Aquarian Holdings. <\/p>\n

\n\t\u201cAt Aquarian, we\u2019re focused on backing high-quality, enduring assets \u2014 and few assets are as enduring as great music,\u201d says Sahay. \u201cWe see real value in partnering with Raven Music Partners, whose investment strategy is rooted in both discipline and deep industry connectivity.\u201d<\/p>\n<\/div>\n<\/div>\n

Aller \u00e0 la source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Jeremy Tucker of Raven Music Partners is content to operate in areas of the music business that attract relatively little attention. \u201cI am certainly not going to pretend that I\u2019m the coolest person at cocktail parties,\u201d Tucker says, \u201cand I\u2019ve never signed any famous bands as a former A&R rep.\u201d As co-founder and managing member […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[17],"tags":[],"class_list":["post-153402","post","type-post","status-publish","format-standard","hentry","category-musique","et-doesnt-have-format-content","et_post_format-et-post-format-standard"],"_links":{"self":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/posts\/153402","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/comments?post=153402"}],"version-history":[{"count":0,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/posts\/153402\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/media?parent=153402"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/categories?post=153402"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/tags?post=153402"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}