{"id":151616,"date":"2025-04-18T12:08:06","date_gmt":"2025-04-18T16:08:06","guid":{"rendered":"https:\/\/www.cyberlego.com\/web\/2025\/04\/18\/how-cascadas-everytime-we-touch-turned-a-1992-scottish-single-into-a-duke-basketball-anthem-2\/"},"modified":"2025-04-18T12:08:06","modified_gmt":"2025-04-18T16:08:06","slug":"how-cascadas-everytime-we-touch-turned-a-1992-scottish-single-into-a-duke-basketball-anthem-2","status":"publish","type":"post","link":"https:\/\/www.cyberlego.com\/web\/2025\/04\/18\/how-cascadas-everytime-we-touch-turned-a-1992-scottish-single-into-a-duke-basketball-anthem-2\/","title":{"rendered":"How Cascada\u2019s \u2018Everytime We Touch\u2019 Turned a 1992 Scottish Single Into a Duke Basketball\u00a0Anthem\u00a0"},"content":{"rendered":"

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\n\tThis week,\u00a0<\/em>Billboard\u00a0is publishing a series of lists and articles celebrating the music of 20 years ago. Our\u00a0<\/em>2005 Week<\/a><\/strong>\u00a0continues here with\u00a0a look at the unusual (and decades-spanning) path \u201cEverytime We Touch\u201d took to becoming a college basketball marching band jock jam. <\/em><\/p>\n

\n\tWhat\u2019s the connection between \u201880s Scottish folk singer-songwriter Maggie Reilly and Duke University athletics? Cascada\u2019s 2005 Eurodance smash hit, \u201cEverytime We Touch.\u201d\u00a0<\/p>\n

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\t\t\t\t\tThe 40 Best Deep Cuts of 2005:\u00a0Staff\u00a0Picks\t\t<\/p>\n<\/h3><\/div>\n

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\n\t20 years ago, German dance music group Cascada \u2013 then comprised of frontwoman Natalie Horler and producer-composers DJ Manian and DJ Yanou \u2013 found international success with \u201cEverytime We Touch,\u201d an advance single from their 2006 debut album of the same name.\u00a0<\/p>\n

\n\tBefore \u201cEverytime,\u201d Cascada scored European hits with \u201cBad Boy\u201d and \u201cMiracle,\u201d the latter of which earned them a deal with American dance label Robbins Entertainment. After the U.S. release of \u201cMiracle\u201d failed to move the needle, the trio launched \u201cEverytime We Touch\u201d in August 2005. With American airwaves still dominated by sleek R&B\/hip-hop fusions, pop-rock crowd-pleasers and Caribbean-flavored riddims, Robbins understood that breaking a Eurodance act in the U.S. would take some time. In fact, just two months before they released \u201cEverytime,\u201d Robbins earned a Billboard Hot 100<\/a> top 10 hit with Belgian dance group DHT\u2019s cover of Roxette\u2019s \u201cListen to Your Heart,\u201d which they dropped back in 2003.\u00a0<\/p>\n

\n\tAs \u201cEverytime\u201d slowly gained traction across dance music clubs and radio stations, the song debuted on the Hot 100 at No. 86 for the week dated Dec. 17, 2005. Curiously, America was the first country to embrace \u201cEverytime\u201d despite its Eurodance foundation being at complete odds with top 40\u2019s dominant sounds at the time. To this day, Horler is still shocked at that initial reception.\u00a0<\/p>\n

\n\t\u201cI know that \u2018Everytime We Touch\u2019 was quite out there for that time, especially in the States. Dance music just was not played on the radio much back then and generally wasn\u2019t accepted as commercial music,\u201d she tells Billboard<\/em>. \u201cTravelling to New York for the first time and getting into a cab \u2014 I think it was Z100 or KTU \u2013 and [hearing the song play] was quite an insane experience.\u201d\u00a0<\/p>\n

\n\tBy March 2006, the song reached its Hot 100 peak of No. 10, still Cascada\u2019s best showing on Billboard\u2019s<\/em> marquee singles chart. According to Luminate, in the 20 years since its release, the song has sold over 2.9 million digital downloads and logged over 603 million official on-demand U.S. streams. Many of those streams likely came from Duke University\u2019s Cameron Indoor Stadium during the NCAA men\u2019s basketball season, where \u201cEverytime We Touch\u201d has emerged as a go-to anthem to galvanize the Cameron Crazies<\/a>.\u00a0<\/p>\n

\n\tAs \u201cTouch\u201d was making its way up the American charts, Duke marching band director Jeff Au was settling into his new job after previous band directing stints at Elizabeth City State University and Towson University. He got to Duke in June 2005, and for the last 20 years, his philosophy has remained \u201cget suggestions from students, see what works for a band, write [an arrangement] and go from there.\u201d\u00a0<\/p>\n

\n\tAs with any good college tradition, the origins behind Duke\u2019s adoption of the hi-NRG dance staple are a bit hazy \u2014 but the story goes<\/a> that a group of students (or maybe just Greg Caiola, then a sophomore and the band\u2019s secretary) suggested adding \u201cEverytime\u201d to the band\u2019s repertoire during an officer meeting. Au tells Billboard<\/em> that the first time he heard the song was when the students played it in that very meeting.\u00a0\u00a0<\/p>\n

\n\t\u201cI thought it could work; it wasn\u2019t going to be something we did a big halftime production to, because it\u2019s not that intricate,\u201d he says of his initial reaction to the song. \u201cBut a catchy song, combined with the students\u2019 love for it, is a sure way to sell me on something.\u201d\u00a0<\/p>\n

\n\tMaking good on his promise to incorporate students\u2019 suggestions and nourishing the top 40 proclivities he teased with the prior year\u2019s interpretation of Kelly Clarkson\u2019s \u201cSince U Been Gone,\u201d Au quickly wrote an \u201cEverytime\u201d arrangement. Though \u201cpretty spot on with the original,\u201d Au\u2019s version adds harmonies to the primary melody line and an ultimately unused woodwind section. He says it only took \u201cthree or four games\u201d for the song to cement itself as a staple, and legend has it, that\u2019s about how long it took for the accompanying student-crafted pseudo-choreography \u2013 dramatic slow claps during the verses and manic fist pumps during the chorus \u2014\u00a0 to spread across the Cameron Crazies.\u00a0<\/p>\n

\n\tSeveral theories attempt to explain why \u201cEverytime\u201d stuck at Duke. Musically, the slow build of the song\u2019s verses paired with its explosive choruses makes for the perfect soundtrack to the adrenaline-infused excitement that engulfs Cameron Indoor Stadium just before tip-off. What\u2019s helped the song\u2019s longevity at the school is that it isn\u2019t tied to a specific moment, but rather a constant sensation that sometimes morphs from pre-game buzz to post-game victory. That feeling is borderline euphoric \u2013 the very phenomenon that inspired Maggie Reilly\u2019s \u201cEverytime We Touch,\u201d the foremother of Cascada\u2019s generational dance hit.\u00a0<\/p>\n

\n\tIn 1992, Reilly ruled the European charts with her original \u201cTouch,\u201d the second single from Echoes<\/em>, her debut solo album following several successful Mike Oldfield collaborations, including 1983\u2019s \u201cMoonlight Shadow.\u201d Cascada\u2019s version isn\u2019t a straight cover, but it does lift Reilly\u2019s entire chorus, which was inspired by the literal static shock<\/a> she felt after hugging her boyfriend in an elevator at New York\u2019s Mayflower Hotel \u2014 their first meeting in a long while.<\/p>\n

\n\t\u201cWhen somebody comes up with something new to add to [your song], it\u2019s always quite exciting to hear,\u201d reflects Reilly. \u201cWhen I heard [Cascada\u2019s version], it was very refreshing \u2013 and the video looked great as well. Within a very short period of time, I was told that it was doing amazingly in America for them, which was obviously exciting. It was like having a baby!\u201d\u00a0<\/p>\n

\n\tWith her legal team\u2019s permission, Yanou and Manian, who both prefer to keep a low profile and are no longer a part of Cascada, interpolated Reilly\u2019s chorus and wrote entirely new verses and production arrangements. Cascada\u2019s rendition replaces Reilly\u2019s yearning with decidedly more bombast, but the ecstatic feeling of connecting with a lover \u2013 whether on an elevator, dancefloor or basketball court \u2013 remains at the center.\u00a0<\/p>\n

\n\t\u201cI get goosebumps every game, because I run our in-game experience for our men\u2019s basketball program,\u201d says Duke director of sports marketing Meagan Arce, \u201cAs the clock is ticking down and we get closer to me hitting the lights in Cameron, we play a [highlight reel] of past seasons, our fans and our students with \u2018Everytime We Touch\u2019 [in the background] and it\u2019s one of my favorite moments of the game day experience. The song makes such a huge impact.\u201d\u00a0<\/p>\n

\n\tHorler became aware of the song\u2019s popularity at Duke \u201ca few years ago\u201d after getting tagged in videos on Twitter. Her manager explained to her Duke\u2019s stature in the States, but she wouldn\u2019t get a chance to connect with the school until 2020. For that year\u2019s graduation, the university organized a virtual ensemble rendition<\/a> of the song led by Horler and featuring members of the graduating class. \u201cI had a lot of fun doing this during lockdown because, obviously, we weren\u2019t very busy,\u201d she reflects. \u201cI thought they did such a great job. It was funny but also endearing. To use my song for that was pretty special.\u201d\u00a0<\/p>\n

\n\tNow squarely a part of Duke tradition and lore \u2013 upperclassmen routinely pass the \u201cEverytime\u201d torch onto incoming freshmen \u2013 Cascada\u2019s megahit has also become a foundational building block for any reputable nightclub playlist. In 2023, Billboard<\/em>\u2018s staff honored it as one of the 500 Best Pop Songs of All Time<\/a> (No. 211), and this week also named it<\/a> the No. 8 Best Song of 2005. The song\u2019s success \u2013 and that of follow-up Hot 100 hits, \u201cWhat Hurts the Most\u201d (No. 52) and \u201cEvacuate the Dancefloor\u201d (No. 25) \u2014 has allowed Cascada to embark on a fruitful career. The group\u2019s first three LPs each reached the top 10 of Dance Albums, while Horler has successfully toured and played shows for the past two decades both with Cascada and as a soloist.\u00a0<\/p>\n

\n\t\u201cI think music comes around again, and when you listen to \u2018Everytime We Touch,\u2019 you can actually [hear] those elements [like the synthesizer] coming out in modern music now,\u201d says Horler. \u201cIt does not feel like 20 years \u2014 I\u2019m still performing this song to this day!\u201d\u00a0<\/p>\n<\/div>\n<\/div>\n

Aller \u00e0 la source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

This week,\u00a0Billboard\u00a0is publishing a series of lists and articles celebrating the music of 20 years ago. Our\u00a02005 Week\u00a0continues here with\u00a0a look at the unusual (and decades-spanning) path \u201cEverytime We Touch\u201d took to becoming a college basketball marching band jock jam. What\u2019s the connection between \u201880s Scottish folk singer-songwriter Maggie Reilly and Duke University athletics? Cascada\u2019s […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[17],"tags":[],"class_list":["post-151616","post","type-post","status-publish","format-standard","hentry","category-musique","et-doesnt-have-format-content","et_post_format-et-post-format-standard"],"_links":{"self":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/posts\/151616","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/comments?post=151616"}],"version-history":[{"count":0,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/posts\/151616\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/media?parent=151616"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/categories?post=151616"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/tags?post=151616"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}