{"id":151467,"date":"2025-04-17T21:07:27","date_gmt":"2025-04-18T01:07:27","guid":{"rendered":"https:\/\/www.cyberlego.com\/web\/2025\/04\/17\/ed-sheeran-learns-all-about-persian-weddings-has-a-creative-breakthrough-in-frenetic-azizam-video\/"},"modified":"2025-04-17T21:07:27","modified_gmt":"2025-04-18T01:07:27","slug":"ed-sheeran-learns-all-about-persian-weddings-has-a-creative-breakthrough-in-frenetic-azizam-video","status":"publish","type":"post","link":"https:\/\/www.cyberlego.com\/web\/2025\/04\/17\/ed-sheeran-learns-all-about-persian-weddings-has-a-creative-breakthrough-in-frenetic-azizam-video\/","title":{"rendered":"Ed Sheeran Learns All About Persian Weddings & Has a Creative Breakthrough in Frenetic \u2018Azizam\u2019 Video"},"content":{"rendered":"

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\n\tEd Sheeran<\/a> immersed himself in Persian culture for his \u201cAzizam\u201d single<\/a>, and there\u2019s no better way to visually represent that culture than a Persian wedding, which takes center stage as the theme of the track\u2019s just-released video.<\/p>\n

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\t\t\t\t\tEd Sheeran & Jimmy Fallon Go Incognito in the NYC Subway for \u2018Tonight Show\u2019 Busking\u2026\t\t<\/p>\n<\/h3><\/div>\n

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\n\tIn the video released Thursday (April 17) and directed by Saman Kesh, Sheeran is seen frustrated while going through writer\u2019s block with his producer, Ilya Salmanzadeh, in the studio.<\/p>\n

\n\tThe Grammy-winning singer\/songwriter is thrust into the chaos of preparing for a Persian wedding. Sheeran gets a loaded crash coarse on all things related to the extravagant ceremony as he samples different cuisine, fashion, dancing and more to get him ready for the day.<\/p>\n

\n\t\u201cWhen we had all finished \u2018Azizam\u2019 in the studio, I asked\u00a0@ilya_music\u00a0what we should do for a music video, and he said \u2018you gotta do it as a Persian wedding, thats the best way to showcase all of the culture in a video,’\u201d Sheeran wrote to IG. \u201cI contacted\u00a0@saman_kesh, who I have worked with before, who is also Persian, and asked him to basically make a video which is me going on a crash course Persian wedding. He wanted to make it like other non Persians would experience a wedding for the first time, and how full on, but fun it is.\u201d<\/p>\n

\n\tHe continued: \u201cI found it was so similar in ways to the Irish weddings I grew up going to, but obviously so different in other ways. Much like the rhythms and instrumentation of the song, I find our two cultures have so much intertwined similarities. But underneath it all is love and pride. I loved the day shooting, I learnt so many new things, got to experience all of it with my dad, and work with amazing people.\u201d<\/p>\n

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A post shared by Ed Sheeran (@teddysphotos)<\/a><\/p>\n<\/div>\n<\/blockquote>\n