{"id":149075,"date":"2025-04-09T18:06:30","date_gmt":"2025-04-09T22:06:30","guid":{"rendered":"https:\/\/www.cyberlego.com\/web\/2025\/04\/09\/white-lotus-streaming-gains-for-old-new-theme-song-billy-preston-closing-song-2\/"},"modified":"2025-04-09T18:06:30","modified_gmt":"2025-04-09T22:06:30","slug":"white-lotus-streaming-gains-for-old-new-theme-song-billy-preston-closing-song-2","status":"publish","type":"post","link":"https:\/\/www.cyberlego.com\/web\/2025\/04\/09\/white-lotus-streaming-gains-for-old-new-theme-song-billy-preston-closing-song-2\/","title":{"rendered":"\u2018White Lotus\u2019 Streaming Gains for Old &amp; New Theme Song, Billy Preston Closing\u00a0Song"},"content":{"rendered":"<p><!-- no image --><\/p>\n<div><!-- do not apply CSS styles to this element! --><\/p>\n<div class=\"pmc-paywall\">\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t<em>Welcome to Billboard Pro\u2019s\u00a0<strong><a href=\"https:\/\/www.billboard.com\/t\/trending-up\/\">Trending Up<\/a><\/strong>\u00a0newsletter, where we take a closer look at the songs, artists, curiosities and trends that have caught the music industry\u2019s attention. Some have come out of nowhere, others have taken months to catch on, and all of them could become ubiquitous in the blink of a TikTok clip.<\/em><\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t<em>This week: The biggest HBO drama gets big streaming numbers following its season finale, and a pair of new artists experience their first big TikTok breakouts.<\/em><\/p>\n<h2 class=\"heading larva \/\/   a-font-primary-bold-xl   \">\n\t\t<strong>\u2018White Lotus\u2019 Finale, and Composer Controversy, Spur Streaming Gains\u2028<\/strong>\t<\/h2>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"embed-youtube\"><iframe loading=\"lazy\" title=\"The White Lotus Season 3 | Opening Credits Theme Song | Max\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/6iRn2sxI9EU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div>\n<\/figure>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tIn a convergence of fictional and real-life drama, season 3 of the smash HBO series <em>The White Lotus<\/em> concluded on Sunday night (Apr. 6), during the same week in which creator Mike White engaged in a war of words with the series\u2019 music composer Crist\u00f3bal Tapia de Veer, who announced last week that he would not returning for season 4. One conflict involved a shootout, the other included <a href=\"https:\/\/www.billboard.com\/culture\/tv-film\/mike-white-responds-white-lotus-composer-leaving-show-stern-1235941412\/?utm_campaign=trueanthem&amp;utm_medium=social&amp;utm_source=facebook\">the phrase<\/a> \u201cb\u2014h move\u201d \u2014 and both produced significant streaming spikes for music related to the show.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tWithout spoiling the end of season 3, Billy Preston\u2019s \u201cNothing From Nothing\u201d and Cathedral Singers\u2019 \u201cLo, How a Rose E\u2019er Blooming\u201d are both featured prominently in the finale \u2014 and while \u201cNothing\u201d earned 64,000 official on-demand U.S. streams on the day after the finale premiered (Apr. 7), up 353% from the previous Monday, \u201cLo\u201d scored an even greater percentage bump, up 867% to 6,600 streams following the finale, according to Luminate. Meanwhile, Tapia de Veer\u2019s \u201cEnlightenment (Main Title Theme),\u201d which introduced each of the eight episodes of the Thailand-set third season, doubled in daily streams following the finale, from 27,000 streams on Mar. 31 to 55,000 streams on Apr. 7. (\u201cRenaissance (Main Title Theme),\u201d the season 2 theme, was also up 74% week over week.)<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThis will likely be the final week in which a Tapia de Veer composition introduces a new episode of <em>The White Lotus<\/em>, but who knows? Maybe White and Tapia de Veer can pull a Jacqueline and Laurie, and hug it out on a day bed. <em>\u2013 JASON LIPSHUTZ<\/em><\/p>\n<hr class=\"separator larva \/\/ lrv-u-border-t-1 lrv-u-margin-l-00 u-width-135 lrv-u-margin-tb-00 u-width-100p  \">\n<h2 class=\"heading larva \/\/   a-font-primary-bold-xl   \">\n\t\t<strong>Lululemon Gets Hip-Hop Approval With Viral TikTok Hit \u201cWhim Whamiee\u201d<\/strong>\u00a0\t<\/h2>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"embed-youtube\"><iframe loading=\"lazy\" title=\"Pluto - Whim Whamiee (feat. YK Niece) [Official Music Video] || Dir. Don Wong Films\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/J-jCnsJEAFs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div>\n<\/figure>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tAtlanta-based rappers Pluto and YK Niece have completely taken over TikTok \u2013 and the rest of social media \u2013 with their infectious, viral hit \u201cWhim Whamiee.\u201d\u00a0 <\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tReleased on Feb. 3, the song features a line nodding to Lululemon, the popular athleisure fashion brand that signifies relatively high status in certain social circles. On Feb. 19, TikTok user @lifeofjordan_ shared a clip dancing to \u201cWhim Whamiee,\u201d specifically the lines, \u201cHe want me bad, heard he a duck, can\u2019t get no c\u2013chie out the queen, put some Lulu on this butt\u201d and the \u201cLululemoooon\u201d ad-lib. His clip has since earned nearly 250,000 views, helping the song take off across the app. In the weeks that followed, those lines have continued to be the song\u2019s most popular part, but Pluto\u2019s \u201cI\u2019m talkin\u2019 \u2019bout in it\u201d ad-lib during YK Niece\u2019s verse has also gained ample traction. Just five days after he posted his TikTok (Feb. 24), the Red Mic District dropped the official <a rel=\"noreferrer noopener nofollow\" target=\"_blank\" href=\"https:\/\/www.youtube.com\/watch?v=47fxe-jxjfg&amp;ab_channel=DonWongFilms\">live performance video<\/a> for \u201cWhim Whamiee,\u201d further boosting the song\u2019s profile.\u00a0<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tDuring the period of Feb. 28-Mar. 6 \u2013 a little over a week following @lifeofjordan_\u2019s post \u2014 \u201cWhim Whamiee\u201d earned just over 247,000 official on-demand U.S. streams, according to Luminate. Streaming activity continued to rapidly increase, with the song earning over one million official on-demand U.S. streams during the week of March 14-20, according to Luminate. By the following week (March 21-27), that figure leapt 32% to 1.38 million streams, thanks, in part, to the release of the song\u2019s <a rel=\"noreferrer noopener nofollow\" target=\"_blank\" href=\"https:\/\/www.youtube.com\/watch?v=J-jCnsJEAFs&amp;ab_channel=BIGPLUTO\">official music video<\/a>. The next week (March 28-April 3), \u201cWhim Whamiee\u201d streams exploded 84% to over 2.5 million streams. Over the past four weeks, streaming activity for \u201cWhim Whamiee\u201d has risen a gobsmacking 929%.\u00a0<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tWith everyone from <a rel=\"noreferrer noopener nofollow\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/@latto777\/video\/7486710920249429294?is_from_webapp=1&amp;sender_device=pc&amp;web_id=7351067607229236778\">Latto<\/a> and <a rel=\"noreferrer noopener nofollow\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/@alabamabarker\/video\/7490010707690392875?is_from_webapp=1&amp;sender_device=pc&amp;web_id=7351067607229236778\">Alabama Barker<\/a> to <a rel=\"noreferrer noopener nofollow\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/@alotttwlr\/video\/7479152316206026014?is_from_webapp=1&amp;sender_device=pc&amp;web_id=7351067607229236778\">JT<\/a> and <a rel=\"noreferrer noopener nofollow\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/@flomillishit\/video\/7479361133053299999?is_from_webapp=1&amp;sender_device=pc&amp;web_id=7351067607229236778\">Flo Milli<\/a> co-signing the \u201cWhim Whamiee,\u201d the song very well could become Gen Z\u2019s very own Lululemon theme song. <a rel=\"noreferrer noopener nofollow\" target=\"_blank\" href=\"https:\/\/www.theroot.com\/black-people-when-are-we-finally-going-to-be-done-with-1851148818\">Just don\u2019t tell its founder<\/a>.\u00a0\u2014 <em>KYLE DENIS<\/em><\/p>\n<hr class=\"separator larva \/\/ lrv-u-border-t-1 lrv-u-margin-l-00 u-width-135 lrv-u-margin-tb-00 u-width-100p  \">\n<h2 class=\"heading larva \/\/   a-font-primary-bold-xl   \">\n\t\t<strong>Malcolm Todd Spins \u201cChest Pain\u201d Into a Certified Hit<\/strong>\u00a0\t<\/h2>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"embed-youtube\"><iframe loading=\"lazy\" title=\"Malcolm Todd - Chest Pain (I Love) (Official Visualizer)\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/dTS_aNfpbIM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div>\n<\/figure>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tIt\u2019s been a journey for Malcolm Todd\u2019s latest hit \u2014 nearly half a year, to be exact.\u00a0<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tTodd first started teasing \u201cChest Pain (I Love)\u201d in his live shows last winter, with a <a rel=\"noreferrer noopener nofollow\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/@malcolmtott\">fan account<\/a> sharing one of those <a rel=\"noreferrer noopener nofollow\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/@malcolmtott\/video\/7437654306209156395?is_from_webapp=1&amp;sender_device=pc&amp;web_id=7351067607229236778\">clips<\/a> (overlayed with a seemingly studio-quality snippet of the song) in a Nov. 15 TikTok that has since been viewed over 405,000 times on the app. Four days later, Todd used that fan\u2019s sound to share a TikTok post of him in the recording studio. This particular sound showcases the second half of the chorus \u2014 in which he repeatedly sings \u201cI love\u201d \u2014 gifting TikTok it\u2019s latest viral trend.\u00a0<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tAs he did with past singles like \u201cComfort Me,\u201d Todd quickly inundated his TikTok following with posts soundtracked by \u201cChest Pain,\u201d specifically the part of the chorus he teased in his initial snippet. The <a rel=\"noreferrer noopener nofollow\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/music\/Chest-Pain-I-Love-7444695797344028689?is_from_webapp=1&amp;sender_device=pc\">official<\/a> \u201cChest Pain\u201d TikTok sound currently boasts just under 400,000 posts, while the <a rel=\"noreferrer noopener nofollow\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/music\/chest-pain-by-malcolm-todd-7438444077680429867?is_from_webapp=1&amp;sender_device=pc\">sound attached to his initial snippet<\/a> currently plays in over 1.5 million clips. Users have since used the song to pay tribute to everything that they love \u2013 from <a rel=\"noreferrer noopener nofollow\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/@nala_the_needy_rottie\/video\/7457283725114592545?is_from_webapp=1&amp;sender_device=pc&amp;web_id=7351067607229236778\">pets<\/a> and <a rel=\"noreferrer noopener nofollow\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/@ayeaprilll_\/photo\/7456467572515491103?is_from_webapp=1&amp;sender_device=pc&amp;web_id=7351067607229236778\">home-baked cookies<\/a> to <a rel=\"noreferrer noopener nofollow\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/@rissvlogs\/video\/7447800956391132424?is_from_webapp=1&amp;sender_device=pc&amp;web_id=7351067607229236778\">relationship green flags<\/a> and <a rel=\"noreferrer noopener nofollow\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/@teeyaaahh10\/video\/7450792679715196168?is_from_webapp=1&amp;sender_device=pc&amp;web_id=7351067607229236778\">volleyball<\/a>.\u00a0\u00a0<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cChest Pain\u201d finally landed on DSPs on Dec. 4, 2024, and found a home on Todd\u2019s eponymous debut album, which dropped April 4. Building on the success of his previous single and TikTok\u2019s eternal penchant for heartfelt ballads, \u201cChest Pain\u201d earned over 1.23 million official on-demand U.S. streams during the week of March 14-20, according to Luminate. The following week (March 21-27), streams jumped 70% to 2.1 million. The week preceding his album release (March 28-April 3), streaming activity for \u201cChest Pain\u201d leapt a jaw-dropping 153% to over 5.32 million streams.\u00a0<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tAlready having peaked at No. 2 on the now-defunct TikTok Billboard Top 50, \u201cChest Pain\u201d now has its sights set on even grander (and active) <em>Billboard<\/em> charts.\u00a0\u2014 <em>KD<\/em><\/p>\n<\/div>\n<\/div>\n<p><a href=\"https:\/\/www.billboard.com\/music\/chart-beat\/white-lotus-streaming-gains-theme-song-billy-preston-1235942929\/\">Aller \u00e0 la source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Welcome to Billboard Pro\u2019s\u00a0Trending Up\u00a0newsletter, where we take a closer look at the songs, artists, curiosities and trends that have caught the music industry\u2019s attention. Some have come out of nowhere, others have taken months to catch on, and all of them could become ubiquitous in the blink of a TikTok clip. This week: The [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[17],"tags":[],"class_list":["post-149075","post","type-post","status-publish","format-standard","hentry","category-musique","et-doesnt-have-format-content","et_post_format-et-post-format-standard"],"_links":{"self":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/posts\/149075","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/comments?post=149075"}],"version-history":[{"count":0,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/posts\/149075\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/media?parent=149075"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/categories?post=149075"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/tags?post=149075"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}