{"id":148652,"date":"2025-04-08T12:10:32","date_gmt":"2025-04-08T16:10:32","guid":{"rendered":"https:\/\/www.cyberlego.com\/web\/2025\/04\/08\/independent-labels-drive-latin-american-artists-streaming-success-new-study-finds\/"},"modified":"2025-04-08T12:10:32","modified_gmt":"2025-04-08T16:10:32","slug":"independent-labels-drive-latin-american-artists-streaming-success-new-study-finds","status":"publish","type":"post","link":"https:\/\/www.cyberlego.com\/web\/2025\/04\/08\/independent-labels-drive-latin-american-artists-streaming-success-new-study-finds\/","title":{"rendered":"Independent Labels Drive Latin American Artists\u2019 Streaming Success, New Study\u00a0Finds"},"content":{"rendered":"<p><!-- no image --><\/p>\n<div><!-- do not apply CSS styles to this element! --><\/p>\n<div class=\"pmc-paywall\">\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tArtists working with record labels in Latin America have a higher percentage of monthly listeners and generate more revenue on digital platforms than those who are self-released, according to a new report by Worldwide Independent Network (WIN) and the Latin American Independent Music Observatory (OLMI) on digital distribution in the region.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe report also shows that \u201cthe existence of local infrastructure (such as digital distributors) is related to higher levels of professionalization, income and knowledge of the digital value chain by artists, for example in relation to the types of existing contracts and the terms offered.\u201d<\/p>\n<div class=\"injected-related-story \/\/ lrv-u-margin-tb-2 lrv-u-border-t-1 lrv-u-border-b-1 lrv-u-padding-t-050 lrv-u-padding-b-075 lrv-u-border-color-grey\">\n<div class=\"a-heading-border a-heading-border-background-color-grey a-heading-border-height-075 lrv-u-margin-b-075 lrv-u-margin-b-050@mobile-max\">\n<h3 id=\"title-of-a-story\" class=\"c-title  lrv-u-color-brand-primary a-font-primary-bold-s lrv-u-text-transform-uppercase lrv-u-padding-r-1 a-article-related-module-title a-article-related-module-title--color-brand-primary\">\n<p>\t\t\t\t\tRelated\t\t<\/p>\n<\/h3><\/div>\n<div class=\"o-card lrv-u-flex\">\n<p>\t\t\t<a tabindex=\"0\" href=\"https:\/\/www.billboard.com\/pro\/latin-music-revenue-united-states-2024-riaa-year-end-report\/\" class=\"lrv-u-flex lrv-a-unstyle-link lrv-u-color-brand-primary:hover\"><\/p>\n<div class=\"o-card__image-wrap lrv-u-flex-shrink-0 u-flex-basis-144 u-flex-basis-96@mobile-max\">\n<div class=\"c-lazy-image  lrv-u-height-100p\">\n<div class=\"a-crop-3x2 a-crop-1x1@mobile-max lrv-u-height-100p\">\n<p>\t\t\t\t\t\t<img decoding=\"async\" class=\"c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"https:\/\/www.billboard.com\/wp-content\/uploads\/2024\/09\/Bad-Bunny-Most-Wanted-Tour-Night-One-Atlanta-may-14-24-billboard-1548.jpg?w=237&amp;h=147&amp;crop=1\" data-lazy-src=\"https:\/\/www.billboard.com\/wp-content\/uploads\/2024\/09\/Bad-Bunny-Most-Wanted-Tour-Night-One-Atlanta-may-14-24-billboard-1548.jpg?w=237&amp;h=147&amp;crop=1\" alt=\"Bad Bunny\" data-lazy-srcset=\"\" data-lazy-sizes=\"\" height=\"\" width=\"\"><\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"o-card__content lrv-u-flex lrv-u-flex-direction-column lrv-u-justify-content-center lrv-u-padding-lr-1 lrv-u-padding-lr-075@mobile-max\">\n<div class=\"o_category \">\n\t\t\t\t\t<\/div>\n<div class=\"c_title \">\n<h3 id=\"title-of-a-story\" class=\"c-title  a-font-primary-medium-m lrv-u-padding-b-050 u-letter-spacing-0028@mobile-max\">\n<p>\t\t\t\t\tLatin Music Revenue Soars to Record-Breaking $1.4 Billion in U.S., Driven by\u00a0Streaming\t\t<\/p>\n<\/h3><\/div>\n<p><time class=\"c-timestamp  a-font-primary-medium-xxs lrv-u-color-brand-primary lrv-u-order-100\" datetime=\"00:00-YY-DD-MM\"><br \/>\n\t04\/01\/2025<br \/>\n<\/time><\/p><\/div>\n<p>\t\t<\/a><\/p>\n<\/div><\/div>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tReleased on Tuesday (April 8), the study \u2014 which was conducted between 2023 and 2024 \u2014 analyzes the situation in eight countries, including Chile, Costa Rica, Ecuador and Paraguay, and highlights how artists\u2019 presence on digital platforms and affiliation with independent record labels positively influences their economic sustainability.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cThese results reinforce the notion that the structural and financial support that labels provide to artists is key to their success in the music ecosystem,\u201d <strong>Noem\u00ed Planas<\/strong>, CEO of WIN, said in a press release. \u201cPublic and private investment to promote a professional music infrastructure in the region is key to ensure the growth of all players.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tOne of the challenges the music industry faces in the region is the \u201cheavy reliance on live performances,\u201d the report states. That\u2019s because \u201calthough more than 60% of artists generate income through streaming, less than 10% earn more than US$5,000 per year,\u201d it notes. The report adds that \u201cartists with more than 500 monthly listeners barely represent 30% [of artists]\u201d \u2014 meaning a large majority may be affected by the recent royalty payment reforms introduced by the major streaming platforms that contemplate the <a href=\"https:\/\/www.billboard.com\/business\/streaming\/spotify-new-royalties-model-explained-how-work-1235501887\/\">demonetization of content<\/a> below certain thresholds of streams and listeners.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe study found that almost a third (32.2%) of respondents market their music through distributors that have recently integrated \u2014 or are in the process of integrating \u2014 with majors, denoting a trend towards market consolidation.<\/p>\n<div class=\"injected-related-story \/\/ lrv-u-margin-tb-2 lrv-u-border-t-1 lrv-u-border-b-1 lrv-u-padding-t-050 lrv-u-padding-b-075 lrv-u-border-color-grey\">\n<div class=\"a-heading-border a-heading-border-background-color-grey a-heading-border-height-075 lrv-u-margin-b-075 lrv-u-margin-b-050@mobile-max\">\n<h3 id=\"title-of-a-story\" class=\"c-title  lrv-u-color-brand-primary a-font-primary-bold-s lrv-u-text-transform-uppercase lrv-u-padding-r-1 a-article-related-module-title a-article-related-module-title--color-brand-primary\">\n<p>\t\t\t\t\tRelated\t\t<\/p>\n<\/h3><\/div>\n<div class=\"o-card lrv-u-flex\">\n<p>\t\t\t<a tabindex=\"0\" href=\"https:\/\/www.billboard.com\/music\/latin\/2024-billboard-latin-music-week-the-new-latin-music-business-panel-recap-1235799081\/\" class=\"lrv-u-flex lrv-a-unstyle-link lrv-u-color-brand-primary:hover\"><\/p>\n<div class=\"o-card__image-wrap lrv-u-flex-shrink-0 u-flex-basis-144 u-flex-basis-96@mobile-max\">\n<div class=\"c-lazy-image  lrv-u-height-100p\">\n<div class=\"a-crop-3x2 a-crop-1x1@mobile-max lrv-u-height-100p\">\n<p>\t\t\t\t\t\t<img decoding=\"async\" class=\"c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"https:\/\/www.billboard.com\/wp-content\/uploads\/2024\/10\/New-Latin-Music-Business-panel-LMW-day-1-2024-billboard-1548.jpg?w=237&amp;h=147&amp;crop=1\" data-lazy-src=\"https:\/\/www.billboard.com\/wp-content\/uploads\/2024\/10\/New-Latin-Music-Business-panel-LMW-day-1-2024-billboard-1548.jpg?w=237&amp;h=147&amp;crop=1\" alt=\"Txema Rosique, Cris Falcao, Atella, Jimmy Humilde speak onstage during Billboard Latin Music Week Panels held at The Fillmore Miami Beach on October 14, 2024 in Miami Beach, Florida.\" data-lazy-srcset=\"\" data-lazy-sizes=\"\" height=\"\" width=\"\"><\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"o-card__content lrv-u-flex lrv-u-flex-direction-column lrv-u-justify-content-center lrv-u-padding-lr-1 lrv-u-padding-lr-075@mobile-max\">\n<div class=\"o_category \">\n\t\t\t\t\t<\/div>\n<div class=\"c_title \">\n<h3 id=\"title-of-a-story\" class=\"c-title  a-font-primary-medium-m lrv-u-padding-b-050 u-letter-spacing-0028@mobile-max\">\n<p>\t\t\t\t\tWhy New Artist Deals Are Evolving the Business of Latin Music: \u2018Everyone Has to Be\u00a0Happy\u2026\t\t<\/p>\n<\/h3><\/div>\n<p><time class=\"c-timestamp  a-font-primary-medium-xxs lrv-u-color-brand-primary lrv-u-order-100\" datetime=\"00:00-YY-DD-MM\"><br \/>\n\t10\/14\/2024<br \/>\n<\/time><\/p><\/div>\n<p>\t\t<\/a><\/p>\n<\/div><\/div>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cConsolidation in the music sphere is concerning because of its impact on the dissemination of Latin American independent music, especially in the digital market, where we see that there are fewer and fewer independent operators,\u201d Planas adds. \u201cThe concentration of power, information and access channels in the hands of three large multinationals translates into worse conditions for independents, such as streaming models that demonetize their content and that they have no choice but to accept.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe report highlights the importance of strengthening the relationship with record labels and investing in the education of key players. \u201c[It] reaffirms the need to consolidate a professional, informed and collaborative ecosystem in Latin America,\u201d <strong>Crist\u00f3bal Da\u00f1obeitia<\/strong>, director of OLMI, said in a statement. \u201cThe union between key players and investment in education, research and technology are essential to ensure equitable and sustainable growth.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tTitled \u201cLa M\u00fasica Independiente en Latinoam\u00e9rica: Cadena de Valor y Distribuci\u00f3n Digital\u201d (\u201cIndependent Music in Latin America: Value Chain and Digital Distribution\u201d), the study was commissioned by WIN and developed by an interdisciplinary team of experts from <a rel=\"noreferrer noopener nofollow\" target=\"_blank\" href=\"https:\/\/olmi.la\/mapa2\/\">OLMI<\/a>, in collaboration with trade associations <a rel=\"noreferrer noopener nofollow\" target=\"_blank\" href=\"https:\/\/abmi.com.br\/\">ABMI<\/a>, <a rel=\"noreferrer noopener nofollow\" target=\"_blank\" href=\"https:\/\/www.imichile.cl\/\">IMICHILE<\/a> and <a href=\"https:\/\/www.ami.org.py\/\" rel=\"nofollow\" target=\"_blank\">AMI PY<\/a>, as well as AMPROFON, Sociedad Chilena de Autores e Int\u00e9rpretes Musicales (SCD), Alianza Francesa Costa Rica and Universidad de los Andes.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tTo access the full report (in Spanish) <a rel=\"noreferrer noopener nofollow\" target=\"_blank\" href=\"https:\/\/winformusic.org\/mp-files\/olmi-informe-2023-2024.pdf\/\">click here<\/a>.<\/p>\n<\/div>\n<\/div>\n<p><a href=\"https:\/\/www.billboard.com\/pro\/latin-american-artists-streaming-success-labels-study\/\">Aller \u00e0 la source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Artists working with record labels in Latin America have a higher percentage of monthly listeners and generate more revenue on digital platforms than those who are self-released, according to a new report by Worldwide Independent Network (WIN) and the Latin American Independent Music Observatory (OLMI) on digital distribution in the region. The report also shows [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[17],"tags":[],"class_list":["post-148652","post","type-post","status-publish","format-standard","hentry","category-musique","et-doesnt-have-format-content","et_post_format-et-post-format-standard"],"_links":{"self":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/posts\/148652","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/comments?post=148652"}],"version-history":[{"count":0,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/posts\/148652\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/media?parent=148652"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/categories?post=148652"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cyberlego.com\/web\/wp-json\/wp\/v2\/tags?post=148652"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}